15 Best Startup Websites & Examples That Captivate Visitors

One of the best startup web sites aren’t solely user-friendly and visually thrilling, however join with website guests by chatting with what makes your model stand aside from companies which have come earlier than. In return, the very best websites have low bounce charges and successfully generate leads by specializing in their distinctive options. For concepts that can assist you construct your small business website, we discovered the 15 greatest startup website examples that illustrate find out how to make a terrific website the place kind meets perform.

Here’s a record of the 15 greatest startup web sites to give you design inspiration as you begin constructing a web site to your startup:

1. Cue

CMS: Webflow

Cue website

Cue is billed as “the world’s first social calendar.” This tells the positioning customer who’s searching for a calendar resolution that they provide a bonus over different opponents who’ve but to meet up with their social calendar expertise.

Cue’s web site successfully showcases use and performance to exhibit what their app does greatest. Their use of energetic and colourful photographs set towards a white background attracts the viewer into the content material. The “Obtain on the App Retailer” name to motion (CTA) is simple to search out, and positioned in a number of areas. Together with an inventory of well-known apps with which Cue connects additionally provides to the enchantment of utilizing a social calendar.

To affix the ranks of the very best startup web sites when constructing a cellular web site for your corporation on WordPress, take into account discovering and putting in a premium WordPress mobile app theme. This ensures your web site is designed particularly to be used on cellular gadgets. Alternatively, make the design course of simpler and use Wix, which has the very best number of cellular app touchdown web page templates out of any of the key web site builders.

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2. Shadowmap

CMS: Craft CMS

Shadowmap website

Shadowmap makes use of their hero part in two vital methods. First, it reveals the reader the significance of shadows with their superbly shot drone video, and second, it offers the positioning customer speedy entry to their app with no e-mail or sign-up data required. Guests are allowed to preview the app after which inspired to buy a subscription for full entry to all of its options.

Utilizing your web site’s hero part to offer the reader a glimpse of what your app can do and offering an easy-to-find name to motion (CTA) to both check out, request a demo, or subscribe helps enhance conversions. Design-wise, you’ll be able to obtain an identical look through the use of a WordPress page builder plugin, reminiscent of Elementor.

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3. Widespread

CMS: Customized (Utilizing Subsequent.js Framework)

Common website

Common stands out among the many greatest startup web sites with its trendy, attention-grabbing quiz on the house web page that rapidly directs a website customer to the best content material. The vertical, full-screen-length quiz factor reveals nice care in design and web page move because it pertains to website customer intent. This not solely lends to a greater person expertise, however it additionally helps enhance the variety of pages seen on the web site and the variety of leads generated.

For those who’re seeking to incorporate quiz-style content material into your web site, WordPress provides a variety of plugins that allow you to simply create parts like these, such because the top-rated (and free) Quiz and Survey Master Plugin.

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4. Lightyear

CMS: Webflow

Lightyear website

Lightyear’s website customer expertise begins with a full-screen video that instantly engages the eye of website guests, and locations its essential promoting level entrance and heart. Lightyear alternates use of white house with eye-catching photographs to divide content material up into sections as you scroll down the web page.

Every part provides choices to click on hyperlinks to search out out extra or reserve (take motion). Website guests can navigate by the positioning organically and take actions primarily based on their pursuits with out having to return to the highest menu.

A simple approach to create a website just like that is by constructing your startup’s web site on Squarespace utilizing their Bailard template. Place a high-quality video on the high of your house web page that communicates your essential promoting level, in order that it’s clear and to the purpose from the second a customer lands in your web site. Incorporate hyperlinks in sections that take the customer to the subsequent logical web page or article, primarily based in your clients’ typical shopping for journey.

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5. Apothékary

CMS: Shopify

Apothekary website

Customer engagement is straight away stimulated with the invitation to take an interactive “Discover Your Repair” quiz as quickly as they arrive on Apothékary’s homepage. Displaying publications they’ve been featured in offers social proof to validate the promotion of their top-of-the-line merchandise proper beneath the hero part. Scrolling down the web page takes the positioning customer on a cohesive and well-planned guided tour, with related calls to motion (CTAs) in each part.

To create an identical journey to your website’s guests, it’s vital to plan every part upfront. Think about what the potential buyer would wish to see subsequent as you construct every part, and incorporate CTAs that relate to the content material in that part.

Apothékary’s design look might be achieved utilizing the premium Shopify theme. After putting in the theme, choose a coloration palette and font set that complement each other and your model, and that are acceptable for the viewers you want to attain.

To create an interactive quiz, think about using a third-party service like Typeform that offers you inventive management over the way you current the quiz and create the logic that goes behind making it interactive.

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6. January

CMS: Netlify CMS

January website

Instantly upon visiting the January homepage, a pop-up greets the positioning customer with an attractive supply to save lots of $200 by offering their e-mail deal with, which is an efficient approach to generate leads and construct your contact lists. After getting into their e-mail deal with or closing the pop-up, they will then navigate the web site, which makes use of the colour yellow to attract the positioning customer’s consideration to motion prompts and calls to motion.

Their essential navigation menu provides private which means for the positioning customer as a result of as an alternative of utilizing phrases which can be usually in navigation menus, reminiscent of “House, About, Contact,” and so forth, their menu choices converse extra to how their app is related to the customer. The big photographs, charts, and graphics they use clearly talk which means to guests who’re focused on their very own well being and well-being.

You should utilize many content material administration system (CMS) platforms, together with WordPress, to get this search for your startup’s web site. Nonetheless, the simplest approach to recreate it’s to make use of the Malone or Bogart template on Squarespace.

Use a shiny coloration that attracts guests’ consideration to particular parts, reminiscent of your CTA buttons. Pop-ups that includes introductory or restricted time provides will assist you to construct your e-mail record so you’ll be able to attain out to potential clients. If you’re utilizing WordPress or Shopify, think about using a pop-up creator like Sumo to assist with lead era.

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7. gohenry

CMS: WordPress

gohenry website

The graphic banner on the high of gohenry’s homepage immediately reveals what the corporate provides and speaks to the decision-maker (dad and mom). The principle message is strengthened all through the web page with imagery that references each their product and the meant person of their product (youngsters).

Quotes from main publications are featured all through the web page to assist promote that gohenry is reliable. That is additional strengthened by displaying Trustpilot evaluations left by precise clients (dad and mom) who use the product. Understanding and addressing the highest issues of your goal market, reminiscent of the necessity to validate belief utilizing evaluations, is essential to realizing find out how to design your web site.

For those who’re utilizing WordPress, take into account the Google Reviews widget plugin that can import your evaluations on Google and show them in your web site. It’s also possible to manually enter evaluations through the use of a web page builder reminiscent of Elementor Professional. For those who’re utilizing Wix or Squarespace, you should utilize the Reviews on my Website service to do the identical.

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8. UpCodes

CMS: Customized

UpCodes website

UpCodes’ simplicity of design contributes to their message of simplified constructing code searches. Their top-of-page message instantly offers the positioning customer free entry to attempt their service, taking them to a web page the place they will choose their state and discover related constructing codes with out getting into an e-mail deal with.

The house web page additionally promotes belief by social proof by displaying business leaders who’re utilizing the service, publications they’ve been featured in, and numerical stats displaying the variety of customers and amount of data accessible on the positioning. One factor that this web site can do to seize customer consideration is utilizing counters to indicate the numeral statistics. Getting that spotlight may give guests the arrogance to take motion.

This web site was custom-made on a proprietary system. Nonetheless, in case your services or products requires subscriptions or memberships, take into account constructing your corporation’ membership web site on WordPress with a plugin like WooCommerce Membership.

For a beginner-friendly different, construct your website on Squarespace and use the Growwell template, which comes with membership-ready performance. It’s also possible to rework any Wix template right into a membership website utilizing the “Members Space” characteristic.

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9. The Kitchen Door

CMS: Customized

The Kitchen Door website

The Kitchen Door provides website guests a quick and environment friendly approach to discover a rentable business kitchen of their space by getting into their ZIP code right into a search field within the hero part. Its easy, but colourful hero part is adopted by content material sections explaining why somebody searching for a business kitchen ought to use their free service. It is a good instance of one-page internet design.

Additionally they present search bins for website guests to enter their metropolis or ZIP code at each the highest and backside of the web page, so that they don’t must scroll again as much as the highest of the web page to make use of the service. Moreover, within the web page footer, website guests can click on on a variety of main cities to search out rentable business kitchens.

The Kitchen Door is a custom-designed web site; nonetheless, you’ll be able to replicate this sort of design and performance utilizing WordPress’ Gutenberg editor and including a search-by-zip code factor utilizing a plugin like LocateWP.

To find the very best locations to place search parts or CTAs in your web site, third-party providers reminiscent of HotJar can inform you how customers behave in your web site, and you’ll attempt their providers free of charge.

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CMS: Customized website instantly generates website customer interplay by inviting them to check their synthetic intelligence (AI)-powered text-to-voice generator instrument free-of-charge and with none kind of opt-in. They provide use instances to additional validate the necessity of their service. They do that by linking to devoted pages providing nice element, additional validating the necessity for his or her service to the customer.

It is a custom-built web site; nonetheless, you’ll be able to replicate parts of this web site utilizing any web site platform the place you’ll be able to embed a fundamental or limited-use model of your instrument and present use instances that specify the instrument’s capabilities and customary buyer varieties.



CMS: WordPress

VBOUT website

As a brand new firm, VBOUT doesn’t but have many buyer evaluations, so that they focus as an alternative on displaying all of the alternative ways their service can combine together with your methods for a simplified, all-in-one resolution. The hero part offers the positioning customer a name to motion to both request a demo or view a video displaying how their system will help simplify the customer’s advertising and marketing.

The web site design might be accomplished utilizing a contemporary WordPress web page builder that has form divider help, reminiscent of Elementor.


12. Consolto

CMS: Webflow

Consolto website

Upon visiting Consolto, website guests are greeted with direct name to motion to attempt their video chat service. The homepage successfully demonstrates how their service works and appears, and promotes confidence by displaying the logos of main manufacturers which can be utilizing their service. Most sections embody a “Begin Right now” name to motion with particular causes to take action, reminiscent of displaying options or the flexibility to scale with your corporation.

One of these design might be emulated utilizing WordPress or an all-in-one web site builder reminiscent of Wix or Squarespace, which additionally provides membership performance in case you want it. On WordPress, you should utilize a plugin like Paid Memberships Pro, which makes it simple to create web sites with gated content material and membership platforms. Nonetheless, in case you’re promoting subscriptions, Wix would be the cheaper platform for simply accepting recurring funds for each bodily and digital merchandise.

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13. Woxo

CMS: Customized (Subsequent.js)

Woxo website

Woxo’s hero part instructions consideration with a daring headline, textual content chatting with the positioning customer’s ache factors, and a video that makes use of humor to make some extent. The video itself creates curiosity by going from a blurred to non-blurred background, after which simulating the Woxo workflow, which boasts the flexibility to create lots of of movies in 60 seconds.

Their homepage showcases many examples, testimonials, and types which can be utilizing their video creation platform. Every part builds on itself, providing all the data a customer might must get began. Lastly, a built-in dwell chat is offered for the positioning customer to ask questions and work together with a staff member to enhance conversions.

To construct one thing comparable to your small enterprise, take into account having an explainer video professionally created and put it on the very high of the web page the place everybody who visits will see it. Including an impact just like the blur will add further consideration to persuade the person to observe.

Replicate this design by selecting a contemporary template with a two-column hero and built-in dwell chat, such because the Noll by Squarespace.

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14. Advert You Want

CMS: Webflow

AdYouNeed website

As quickly as AdYouNeed’s dwelling web page hundreds, the positioning customer will get a transparent abstract assertion of what the company can do for them and a name to motion to begin a free trial. They use shades of blue all through the web page, presumably as a result of it’s a coloration generally utilized by manufacturers that wish to convey belief and stability. Moreover, its animated graphics and tables stimulate website customer interplay with their content material.

Get these mouse-over results through the use of the Elementor Professional web page builder plugin with WordPress and a premium theme, reminiscent of Front (available from Themeforest).

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15. You Have interaction

CMS: WordPress (utilizing Elementor Pro)

YouEngage website

You Engage begins the customer expertise with a easy rationalization of their service and a transparent name to motion. The location makes use of a refined parallax scrolling characteristic, making the visuals extra eye-catching, enabling it to extra successfully maintain the reader’s consideration. It does a superb job of data structure the place every part builds upon the final, serving to to teach the customer and strengthen its messaging.

The design might be replicated utilizing a contemporary web page builder, reminiscent of Elementor Pro, which was used to design this web page and has all of the instruments and parts you should construct a web site like this. Different website builders, reminiscent of Wix and Squarespace, may also be used as a beginner-friendly different.

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Regularly Requested Questions (FAQs)

What’s higher: WordPress or Squarespace?

Selecting between Squarespace vs WordPress as to which is best relies on the wants of your corporation. A simple and inexpensive approach to construct a web site is through the use of Squarespace. For extra customization and the flexibility to develop your web site as your corporation grows, we advocate WordPress as your best choice.

What do you should construct a startup web site?

A few of the issues you should do earlier than constructing a web site to your startup embody figuring out your corporation objectives, researching opponents, defining your viewers, and deciding whether or not you wish to construct the web site your self or outsource design. Be taught extra by studying our article itemizing seven steps for building a website.

How a lot does a WordPress web site price?

A WordPress web site can range vastly in price relying on the price of your area title, internet hosting plan, WordPress theme, plugins, and design prices. Discover out extra in our article breaking down the costs of a WordPress website.

Backside Line

Designing your startup’s web site might be difficult. Nonetheless, yow will discover inspiration from the very best startup web sites. WordPress themes and plugins supply quite a lot of the performance and design options wanted for an efficient web site. Nonetheless, if internet design will not be your forte, we advocate Squarespace, which is simple to make use of and provides award-winning design templates so that you can get began with.

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