The world’s largest hot dog franchise is launching a new limited-time incentive program to attract qualified franchisees who want to be a part of the legacy brand’s aggressive U.S. expansion efforts in 2023. Wienerschnitzel’s “Hot Dogs for Profits” rolled out in January and specifically includes franchise growth opportunities in the Midwest and select Southern states.
The brand has plenty of momentum to build on coming off its 12th consecutive year of same-store sales growth. In just the past year, Wienerschnitzel has signed multi-unit franchise agreements in new markets, including Arkansas; Boise, Idaho; Omaha, Nebraska; and Texas’ Rio Grande Valley. All of these markets are slated to open their first stores in 2023.
“With simple operations, low food costs, and a unique menu that doesn’t compete in the burger, chicken, tacos, or pizza segments, Wienerschnitzel has proven to be a profitable franchise investment that continues to lead the industry in helping entrepreneurs open successful restaurants,” said Ted Milburn, Director of Franchise Development for Wienerschnitzel. “The new Hot Dogs for Profits incentive program significantly lowers the cost of entry for prospective franchisees eager to turn hot dogs into financial gains.”
Under the new incentive plan, well-qualified candidates looking to expand into new markets will receive exclusivity and discounted incentives for three-store agreements. Incentives include a $64,000 development and franchisee fee for all three stores and reduced royalties that begin at one percent for the first year, then increase to two percent, three percent, four percent, and five percent for year five and beyond. There is also a $20,000 direct local marketing spend from the brand for the first store, and the inclusion of a $5,000 owner or general manager training fee for all three stores. Franchisees who sign single-unit agreements in existing markets, will receive discounted royalties for the first two years, a direct local marketing spend, and a $5,000 owner or general manager training fee.
“2023 is projected to be a banner year for Wienerschnitzel in terms of franchise growth and development, and we are beyond excited to usher in what is expected to be a history-making year for the brand,” said J.R. Galardi, President and CEO of Galardi Group Inc (Wienerschnitzel’s parent company). “As we buckle up for a busy 2023, we are immensely proud of our advancements that continue to streamline our operations and profitability model for our dedicated franchisees.”
Wienerschnitzel has nearly 350 franchise locations across 10 states, and more than 50 units in various stages of development in the U.S. To learn more about the brand, the benefits of owning a Wienerschnitzel franchise, and the limited-time incentive program, visit wienerschnitzelfranchise.com.
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