Accepting registrations online means no more crumpled pieces of paper, lost sign-up forms, or piles of cash. But to get the most out of your website’s online registration service, you need to implement a few strategies while designing and coding it.
Two of the things you need to address are speeding up registration and increasing uptake. Here are seven tips to take into account:
Make Use of Front-End Form Validation
Many customers drop out during the registration process because they can’t submit their forms successfully.
When designing your form, ensure that it validates well and that errors adhere to web standards which will help customers move through the process faster since problems are identified early on. Using a front-end form validation library such as jQuery Validate will also help make your form look neater.
Streamlining Your Entire Process
With online registration, you can create custom pages to streamline your entire process for attendees. An online event registration tool will allow you to offer discounts, accept donations, and even request more information about various aspects of your event.
For example, if you’re hosting an outdoor event with different activities, you can create a page where registrants can indicate their preferred activity. This level of detail makes the registration process easier since it eliminates back-and-forth emails between attendees and your team.
As they move through the funnel, make sure they always know their status and exactly where they are in the process (i.e., which step of the event).
Use Appropriate Tools
When designing your form, use the suitable input types and field lengths which will help prevent problems with form submission and ensure that all the information you need is captured from attendees.
Using technology to help you with attendee registration will go a long way in increasing your numbers and the speed of enrollment. You can also use HTML5 features to improve the overall user experience. For example, the new input type email will help customers enter their email addresses correctly.
Make Use of Social Logins
One way to increase uptake is to allow attendees to register using their social media accounts, eliminating the need to remember yet another username and password and making the process faster and easier. It is one of the best practices for event planners, real or virtual.
Allowing social login also helps you collect more data about your participants, which you can use to send them tailored invitations and reminders.
Provide a Great Mobile Experience
Whether or not your event is mobile-friendly affects the registration process. If it isn’t, ask yourself why that’s the case since many events are being held on the go.
In an era when people use their smartphones and tablets more often to register for events, you need to ensure that your website is responsive, which means that it will adjust its layout according to the screen size of the device being used. Otherwise, attendees might have difficulty registering or even viewing your event information.
Add a Checkout Process
When people register for an event, they’re often interested in other events that the same organization is holding. Suppose you’re using an online registration tool.
In that case, you can add a checkout process that allows registrants to purchase multiple tickets at once, saving them time and making the entire process more efficient. You can also use this feature to sell products and services related to your event–such as shirts, music, and more.
Make It Easy to Update
You can place all the relevant information about your event on a single page, which is another way to save time when managing an online registration process since you won’t have to submit individual pages for approval.
As an event planner, you will also want to make it easy to update their information, including their contact details, dietary requirements, and more. The easier you make it for attendees to update their data, the more likely they will do so.
Online registration tools make the process easier for both event planners and attendees. They help you collect the information you need while providing a great user experience. Use the right tools and make your event mobile-friendly to ensure that everyone has a positive experience when registering.
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