8 Amazing White Paper Examples To Generate More Leads

Producing a relentless circulate of promoting certified leads is an element and parcel of each marketer’s job.

However producing leads, not to mention high quality ones, is a troublesome nut to crack.

How one can appeal to the particular person standing in the midst of your funnel uncovered to a number of choices?

How will you deepen the connection and construct belief within the thoughts of your prospects?

White papers are one such lead-generating asset that gives worth to your clients and aids them in making selections.

A useful white paper builds your authority and thought management in your trade together with producing certified leads.

In line with B2B advertising benchmarks, 71% of firms favor white paper as among the finest advertising collateral to influence selections.

However not each white paper is value its salt. A white paper must be insightful, distinctive, informational, and provoking sufficient to chop by the noise.

On this article, we’ll break down 8 white paper examples from totally different industries to see what it takes to make a successful white paper.

Let’s get impressed!

What’s a White Paper?

A white paper is long-form content material that gives an in-depth answer, evaluation, or opinion to a fancy drawback that your audience faces, backed with charts, knowledge, surveys, and examples.

One ought to ask, However isn’t that what an e-book does? Sure, the strains are blurry, however there’s a distinction.

Ebooks typically cowl a broader subject, whereas white papers give attention to placing opinions over a particular difficulty with factual knowledge and analysis. White papers are extra in-depth and technical.

For instance, if you wish to clarify “What’s Information Privateness,” go write an e-book, however to clarify “State of Information Privateness in 2021 + Key traits,” create a white paper.

Since white papers are so centered, they supply in-depth explanations and carry an authoritative tone, making them an amazing useful resource to show your thought management within the trade.

Now let’s soar to the breakdown of some white paper format examples.

8 Wonderful White Paper Examples + Key Takeaways

1. Cisco – Networking and your aggressive edge white paper


Cisco is a widely known title, however the area it really works in will not be.

Cisco develops and gives networking {hardware}, knowledge safety companies, telecommunications gear, and different high-technology companies and merchandise.

So to clarify issues of such advanced domains to the decision-maker of small or massive companies, Cisco has to make a technical but simply comprehensible white paper.

And Cisco did simply that with its “Networking and your competitive edge” white paper. The white paper explains the significance of getting a strong, secured, and state-of-art community edge.

To keep away from making the content material text-heavy, they’ve balanced the white paper with infographics on every web page. Plus, the visible tone of the entire white paper is completely in sync with the subject at hand.

Key takeaways from Cisco’s white paper

  • Create a white paper that may assist folks perceive even a fancy subject within the easiest way potential.
  • Create your white papers with the balanced use of texts and graphics.
  • Pull out quotes, important statistics, and important pointers for skim readers.

2. Hitachi Vantara – Hitachi Content material Platform Structure Fundamentals


Hitachi is energetic in numerous areas of the IT sector however primarily provides storage options for enterprises and midsize organizations.

The Whitepaper “Hitachi Content Platform Architecture Fundamentals” explains how Hitachi’s content material platform is a perfect ecosystem to help current content-centric purposes, newer cloud use circumstances, and workloads for companies of all sizes.

The white paper is service-centric and focuses on piquing the curiosity of patrons within the decision-making course of.

Key takeaways from Hitachi’s white paper

  • In case your white paper is content-heavy, then construction it into totally different sections for higher readability.
  • Clearly clarify the advantages of your product, service, or methodology in overcoming the issues your viewers is dealing with.

3. ADP – 5 steps to rid your small enterprise of payroll stress


ADP is an enormous title within the payroll software program and HR companies trade. Their audience consists of small and medium-sized companies that don’t have the luxurious to arrange in-house HR departments to streamline payroll processes.

It reveals that the corporate has researched, outlined its targets, after which got here up with the White paper “5 steps to rid your small business of payroll stress”.

This enterprise white paper instance has succinctly lined the most important factors with the balanced use of phrases and graphics. Furthermore, they’ve additionally used a case examine to bolster their claims.

Key takeaways from ADP’s white paper

  • Put in your discover glasses and begin defining your viewers. Who’re they? What are their challenges? Which platform do they use essentially the most? Zeroing down in your viewers will help you in finding the topics that your audience loves and making a lead-generating white paper.
  • Discuss your accomplishments. Share profitable case research of earlier shoppers or product customers.

4. HSBC – Are equities overvalued?


The finance white paper from HSBC is an ideal instance of thought management. Utilizing the in-house generated knowledge, HSBC properly defined the explanations for the overvaluation of the fairness market and why asset allocation could possibly be the answer to it.

The refined use of creator’s designation with their names on the primary web page provides extra credibility to the white paper.

Key takeaways from HSBC’s white paper

  • Write an intriguing title that captivates your viewers, piques their curiosity, and entices them to learn additional.
  • Get subject material consultants to put in writing or contribute to the white paper to exhibit extra authority and construct belief in your viewers’s minds.
  • Use graphs and analysis to validate your opinions.

5. Aetna – The forgotten killer: Heart problems

I do know the title “The forgotten killer: Cardiovascular disease” is somewhat morbid, however it’s of nice worth to Aetna, a number one medical health insurance firm, to evoke feelings of their viewers and present the place they stand.

They continuously launch white papers to push well being care and illness prevention info to conscious folks. This works as top-of-funnel content material for the insurance coverage firm.

This white paper sheds mild on the rising circumstances of Heart problems (CVD) worldwide and the way nations are innovating applied sciences to nip the bud in it.

In relation to health-related content material, folks favor credible info that they’ll belief. So to make the data extra reliable, the white paper has given citations to genuine sources within the footer.

Key takeaways from Aetna’s white paper

  • Write fascinating intros and outros that entice your readers to scroll down the pages.
  • All the time cite the sources from the place you’ve gotten taken the concepts or knowledge to include in your white paper. Documenting the sources provides additional credibility to your articles and helps readers study extra concerning the subject.

6. Sungard AS – A 4-Step Plan For Enterprise Continuity


Sungard AS is a widely known title within the threat evaluation and administration sector. They’ve additionally established the identical authority within the intro of the white paper “A four-step plan for business continuity.”

The white paper explains the necessity to map out a enterprise continuity plan to keep away from the unprecedented threats and crises that may have an effect on the long run progress of your enterprise and result in an general shutdown.

We are able to see that the white paper subject is quite generic; therefore the corporate has the distinctive benefit to focus on all walks of companies without delay.

Key takeaways from Sungard AS’s white paper

  • There is no such thing as a written rule that white papers should be boring. You can also make issues attention-grabbing by creating a correct circulate of knowledge. Begin with conflicts/issues; Discuss options; Introduce your model as a instrument to get issues carried out effectively.
  • Make sure the methodology you share along with your viewers is satisfactorily segregated in steps and backed up with infographics.
  • In the long run, all of us are searching for extra gross sales. So, create a separate CTA web page speaking about the advantages of your product/service to drive folks on the cusp of creating a choice.

7. Google – Google Cloud Safety and Compliance White paper


The Google Cloud Security and Compliance Whitepaper is a text-heavy 28-page explainer concerning the effectivity of Google cloud services in maintaining the information of any workspace protected and safe.

The white paper checks all of the marks to be a well-informed and readable article with refined shade fonts, imagery, and easy language. Nonetheless, it’s a time-consuming learn for a number of folks. So, why are we discussing it then?

The actual power of this white paper instance lies in how Google repurposes the data into quite a few content material codecs for various audiences.

Have a look at the infographic Google comprised of the white paper to make the data accessible to the readers with time constraints.

A key takeaway from Google’s white paper

  • Making a white paper is just the start. Additional, it’s essential to repurpose it utilizing totally different content material codecs, reminiscent of infographics, charts, graphs, checklists, movies, and extra.

8. UBER – Quick-Forwarding to a Way forward for On-Demand City Air Transportation


Wouldn’t or not it’s implausible in case you might e book a non-public plane to reach at the doorstep and attain your workplace in it, dodging all of the morning rush?

Nicely, quickly, it is possible for you to to try this with Uber’s VTOL plane.

And the testomony to that assertion is written in Uber’s white paper – Fast-Forwarding to a Future of On-Demand Urban Air Transportation. The white paper weaves an amazing story to ship the necessity for VTOL in city cities and point out all of the boundaries to attaining the feat.

Utilizing this white paper, Uber not solely promoted the concept of future transportation but additionally booked itself because the principal authority within the making of it.

Furthermore, to make the report extra credible, they’ve talked about reviewers from NASA, MIT, and different elite organizations that present air transport.

Key takeaways from Uber’s white paper

  • Create white papers that speak about future traits and improvements in your trade to determine your self as a thought chief.
  • Add names of distinguished subject material consultants to help the credibility of your opinions.


A white paper is a necessary a part of your advertising arsenal. It helps you educate your readers, construct belief, generate certified leads, and even provide help to get gross sales.

Therefore, it is vital that you simply creatively clarify the advantages of your product, service, or methodology in overcoming your viewers’s issues.

Furthermore, make sure that the white paper you create solves a fancy drawback in a simple language with out being too boring. No one likes a boring learn. Incorporate infographics, charts, graphics, footnotes to make your White paper pleasant.

Use the important thing insights talked about within the weblog to create a thought-provoking and lead-generating whitepaper.

Often Requested Questions

🌟 How do you begin a white paper?+

🌟 What’s the objective of a white paper?+

🌟 What number of pages ought to a white paper be?+

🌟 Do white papers have references?+

🌟 How does an e-book differ from a white paper?+

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