Ad of the Day: Dogs Trust campaign features yellow underpants-stealing pup

The UK’s largest canine welfare charity has launched a TV advert marketing campaign to showcase the charity’s Canine Care Card, a free service promising to take care of the recipient’s canines after they cross away. It even data distinctive quirks – together with underpants theft.

Enter Wilf, a canine who loves his proprietor’s brilliant yellow underpants a lot that he’ll rise up to all kinds of mischief to get his paws on them – from standing guard by the washer to creating off with them after a wild swimming session.

The advert was made by impartial artistic company Creature, appointed in March this yr. It options the voice of Academy Award-nominated actor Sir Jonathan Pryce, identified for his position because the excessive sparrow in Recreation of Thrones and most lately as Pope Benedict XVI in The Two Popes, as Wilf’s proprietor.

Nick Daniel, advertising director at Canines Belief, mentioned: “As a nation of canine lovers, we all know the lovely little quirks that make our canines distinctive. We needed to carry this to life whereas tackling the tough subject of serious about what is going to occur to your canine after you’re gone.

“Creature actually understood the transient and introduced our imaginative and prescient to life with the invention of Wilf and his beloved yellow pants. The advert is a captivating tackle a delicate topic, and we actually hope it should encourage canine homeowners to consider signing as much as a free Canine Care Card so that ought to the worst occur, Canines Belief can take their canine in and ensure they’re taken care of – quirks and all.”

Steven Dodd, artistic director at Creature, added: “Canines Belief do some unbelievable work day-after-day, and it was a pleasure to assist inform the world one other certainly one of their wonderful tales. Attending to do it with our first in-person shoot since lockdown 2020 – with a lovely mixture of canines, wild swimming and brilliant yellow Y-fronts – was only a bonus.”

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Canines Belief

Canines Belief is an animal welfare charity and humane society within the United Kingdom which specialises within the well-being of canines. The charity rehabilitates and finds new properties for canines which have been deserted or given up by their homeowners. 

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