THE MIRROR OF MEDIA

Apple TV+ gets fans believing in cup glory with Ted Lasso experiential campaign


Apple TV+ is celebrating the success of its hit comedy Ted Lasso by bringing followers of the bungling soccer coach collectively this Wednesday for a themed tailgate occasion at Banc of California Stadium, Los Angeles.

The touring advertising activation invitations viewers to immerse themselves in official merchandise, take a trip on a double-decker ‘Imagine Bus’ and get snapped in outsize themed picture installations forward of a scheduled conflict between LAFC and Sporting KC.

To mark the success of the present, it’s lassoing American Soccer followers to find the delights of soccer with the promise of free meals, video games and a reside DJ.

The streaming video service is capitalizing on the success of the format, which follows the exploits of an American fish-out-of-water coach invited to take the reins of knowledgeable soccer crew in England, regardless of a comical lack of expertise.

The fan expertise dovetails with the launch of a brand new season on the streaming service, inviting the general public to put their perception in Ted as he pursues an inconceivable dream of cup glory.

Taking the format on to followers of American soccer, Apple is bringing its fan expertise to completely different neighbourhoods of Los Angeles for 3 one-off occasions scheduled for August 4, 7 and eight.

From unlikely beginnings, Ted Lasso has risen to grow to be a jewel within the crown of Apple TV+, gathering a powerful 20 Emmy nominations for the solid led by Jason Sudeikis.

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