82% of agents say staging makes it easier for buyers to see the property as a future home, and buyers (46%) say staging the living room is most important.
CHICAGO – Digital marketing tools came to the forefront during the COVID-19 pandemic, including virtual home staging technologies. The National Association of Realtors’ 2021 Profile of Home Staging found that 82% of agents said home staging makes it easier for a buyer to visualize the property as a future home, while 46% of buyers found staging the living room the most important, followed by the master bedroom (43%) and the kitchen (35%).
The importance of staging was surpassed by photos, videos, and video tours, but the trend gained momentum over the past two years. HubSpot estimates that virtual home staging can cost on average between $30 and $150 per photo.
DZINLY is a consumer solution for buyers or homeowners looking to redesign or landscape existing or future homes. A professional version is not yet available, but the tool has some valuable features, such as adding/removing/editing architectural features, inputting colors or materials, and communicating with design coordinators for custom projects.
Barion Design features “state-of-the-art rendering technology” and the talent of Ilaria Barion, an authority in luxury home staging, while Virtual Staging Solutions offers inexpensive enhancement services for $99 per photo for businesses and professionals.
Another company called iStaging produces attractive 3D virtual environments that deliver immersive experiences. Users can capture a physical space with a smartphone or select a 3D design.
Meanwhile, roOomy offers 3D virtual staging in various styles via its Virtually Staged Matterport 3D Flythroughs.
Source: Realty Biz News (02/15/2022) Butler, Mihaela Lica
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