Breaking Down Silos For A Better Customer Experience

Marketing Podcast with Brandi Starr


On this episode of the Duct Tape Marketing Podcast, I interview Brandi Starr. Brandi is the Chief Working Officer at Tegrita, a advertising consultancy specializing in advertising automation and technique, and co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive.

Key Takeaway:

In most organizations at the moment, departments are working in silos very often competing with each other with their objectives and the way it impacts the shopper. The CRO or chief income officer is often the pinnacle of gross sales and never truly answerable for all income.

Brandi Starr believes that what must occur is that these silos must be damaged down and introduced collectively beneath one umbrella with a single chief who can set group targets by perform, however which can be cohesive in that they’re all working in direction of the identical objectives. On this episode, we dive into methods to convey income to the forefront and make each crew’s primary goal a seamless buyer expertise.

Questions I ask Brandi Starr:

  • [1:04] What actually is the massive shift that you just’re suggesting takes place within the thoughts of the reader going from CMO to CRO?
  • [2:38] So are you suggesting a complete new place must be created?
  • [3:20] How do you view the usage of expertise on this?
  • [5:22] It will be fairly easy to say that you just’re concentrating on senior C-level readers, marketing-related readers to this, however is there actually a broader viewers that you just’re actually making an attempt to focus on with this message?
  • [6:38] How threatening is that this message to an present CMO in some instances?
  • [8:25] The place does buyer expertise, which has taken rightly a lead function in every part {that a} enterprise does, the place does that match, and the way does that sort of jive with this concept?
  • [13:03] How do firms who’ve had the standard CMO or advertising and gross sales begin on the lookout for a chief income officer and what does that new function appear to be?
  • [15:00] Might you make a case for the CEO truly being the chief income officer or does that take that particular person out of the function of technique?
  • [16:27] Lots of my listeners are small companies, so how would smaller organizations that perhaps don’t have a C-Suite or CMO implement this idea or get began with this concept?
  • [18:28] The place can individuals discover out extra about your work?

Extra About Brandi Starr:

Extra About The Licensed Advertising Supervisor Program Powered by Duct Tape Advertising:

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