Cadbury invites Twitter users to invest in limited-edition Wispa bar

Cadbury has launched a limited-edition Wispa Gold Hazelnut bar, the primary inventive launch for the model in near twenty years.

It’s courting chocaholics with the launch of a limited-edition Hazelnut taste Wispa – with a twist.

Followers can sink their financial savings in addition to their tooth into the deal with by investing within the confectionery.

Early adopters are invited to purchase shares in Wispa Gold to safe the coveted bars, with a @CadburyUK Twitter livestream retaining sweet-toothed buyers in control with the fluctuating worth of the scarce commodity earlier than it hits the cabinets on September 6.

The ultimate ‘share’ worth will decide what number of bars buyers will get their palms on, with every 69p Wispa Gold share equal to 1 Wispa Gold bar.

Delivered in partnership with VCCP London, the digital marketing campaign is banking on the general public’s continued love affair with all issues chocolate by inviting savvy buyers to department out of crypto, shares and oil in favor of a tastier path to capital appreciation.

‘A New Kind of Gold’ takes the type of an built-in digital model marketing campaign spanning social, press and PR to construct hype and anticipation across the snack by invoking the concern of lacking out through the #WispaGoldHF hashtag.

YouTube star Niko Omilana shall be available to additional gas the feeding frenzy by heading up the marketing campaign and inspiring youthful folks to provide the chocolate model a go.

Joshua Collier, junior model supervisor at Cadbury, mentioned: “We’ve branded our Wispa Gold Hazelnut bar our ‘New Kind of Gold’ attributable to its rarity and scrumptious hazelnut-flavored caramel filling. Identical to actual gold, we’ve determined to show our bars into a brand new (and enjoyable) commodity, giving our followers the possibility to obtain a really tasty dividend of a number of bars of the limited-edition chocolate to share with their family and friends.”

Angus Vine, inventive director at VCCP London, added: “It’s been a pleasure to carry some new life right into a model as iconic in British tradition as Wispa. Our marketing campaign is nice testomony to the challenger-style work we like making at VCCP. [We have taken] extra of a inventive threat in our method by tapping into the latest craze that’s crypto, buying and selling and simply the overall invasion of historically stuffy monetary worlds by our youthful viewers. It might have been loads simpler to run a conventional marketing campaign that simply raised consciousness for our new bar, but it surely wouldn’t have been as enjoyable.”

‘A New Kind of Gold’ will launch on Twitter this Wednesday, with ads carried in The Sunday Telegraph Cash part to bolster the monetary narrative, surfacing a model that is still greatest recognized for its 1980s Mel Smith ads again into the general public consciousness.

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Cadbury, previously Cadbury’s, is a British multinational confectionery firm wholly owned by Mondelez Worldwide since 2010. It’s the second-largest confectionery model on the planet after Mars.

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