- When she began Fiesta Home Attires 5 years in the past, she went for vogue and celeb styling, a vibrant enterprise that has grown in leaps and bounds lately in Kenya.
- A normal shoot prices Sh20,000 whereas a deluxe bundle goes for Sh25,000.
- Movie star styling is replete with pitfalls, she says, with somewhat misstep sufficient to knock you out of enterprise.
It’s hopeless to attempt to place the disposition of Wairimu Kabutu. The photographer, celeb stylist and founding father of Fiesta Home Attires sends out blended alerts if you work together along with her for the primary time.
One second she’s brusque and almost as indifferent; sunny and benign the subsequent. Her method hardly adjustments even after settling down for this interview.
When she began Fiesta Home Attires 5 years in the past, she went for vogue and celeb styling, a vibrant enterprise that has grown in leaps and bounds lately in Kenya.
“It’s a rewarding enterprise when you may have good networks. Pay is irresistible.”
Alongside the best way, nonetheless, Wairimu found her pure path, and herself, in maternity pictures. Additionally referred to as child bump pictures, the area of interest is a reasonably new entrance in Kenya. Few individuals have been doing it when she began 4 years in the past. At this time, it’s the craze.
Why maternity pictures, although? Who’s the clientele?
“For a few years, being pregnant has been a lonely journey for girls. They’d nurse it alone whereas combating facial breakouts, weight achieve, hormonal imbalance and emotional adjustments. Not anymore.”
That husbands and companions are a part of the method, Wairimu says, permits the couple “to bond, to stroll the journey collectively and to have a good time love.”
For the fashionable couple, being pregnant is an thrilling journey that’s captured in pictures and movies. It’s this want for recollections that has given rise to companies resembling hers.
But maternity pictures isn’t nearly taking pictures. It’s an entire makeover, she explains.
“The mom is styled, accessorised, wearing designer robes and topped earlier than the photoshoot. These make her really feel stunning, cherished and cared for.”
She provides: “The goal is middle-class households. Packages rely on accompaniments, location and variety of pictures.”
A normal shoot prices Sh20,000 whereas a deluxe bundle goes for Sh25,000.
Movie star styling is replete with pitfalls, she says, with somewhat misstep sufficient to knock you out of enterprise. How so? Aren’t high personalities much less fussy about trivia?
Wairimu clarifies: “You go incorrect the second you get private. Celebrities prefer to be attended to and to be left alone. If she comes for make-up, do the make-up and transfer on. Don’t ask private questions. Asking for favours is a taboo. As an alternative, make your shoppers comfy. Be skilled always.”
Leap off a cliff and develop wings in your means down. Such is her enterprise mantra. So, what sort of danger taker is she?
“I don’t maintain again on my investments. You get to study a enterprise if you’re daring. I’m calculating however daring.”
I observe that it was daring to place cash on Posh Manor, her actual property firm, particularly when the business’s fortunes have been skidding. This firm sells luxurious properties, starting from business to personal and vacation properties.
It’s been a troublesome 12 months for the property enterprise, much more so within the high-end property market. Her story is scarcely completely different.
“It’s probably the most difficult enterprise I’ve ever tried,” Wairimu admits, considerably absentmindedly. “Consumers of luxurious properties are high-networth people. You don’t discover these individuals on social media.”
The place then? “At their hangout locations; non-public golf equipment, gyms and resorts.”
To entry potential shoppers, Wairimu has needed to purchase membership for varied golf equipment within the nation. Even so, she will be able to’t promote to members outright. “You should first set up high-value networks. Get to know individuals nicely. Turn out to be acquaintances. When individuals are comfy, conversations round property naturally emerge.”
It’s then that she strikes. Promoting luxurious properties, she notes, is the final word check of endurance in enterprise. “The toughest previous isn’t to make conversions. It’s to nurture networks with potential patrons.”
In Kenya, actual property has been the go-to enterprise for majority of buyers. What was her pull? Penny or ardour? “As an entrepreneur, you strive your hand at the whole lot. Actual property has immense prospects.”
But additionally a number of setbacks for, particularly, younger ladies gamers. Issues could have modified, but actual property stays a majorly boys’ playfield.
Solely this doesn’t dampen her enthusiasm. She says: “I’m breaking obstacles for myself and for different ladies.”
She turns 30 subsequent 12 months. What does the subsequent decade seem like for her? Wairimu heaves, and seems to rummage her thoughts, earlier than revealing: “I’m eyeing progress in all dimensions of my life.” However first, internally.
“I need to develop emotionally and spiritually. I need to change into extra aware of myself. Yoga and meditation are closest to my coronary heart today.”
Whereas not notably a buff, health ranks excessive in her priorities. “I’m a member of a health club in Parklands the place I work out often.”
She additionally hopes to broaden her ventures and to earn more money. I’m curious to find out about her relationship with cash.
Wairimu lets out a mechanical chuckle, earlier than frowning. She says: “It was chaotic at first. I spent with out controls.” And now? “Heat and cozy. Whenever you study to avoid wasting and make investments, you lure cash in direction of you. It solely eludes you if you solely spend it. I’m nonetheless studying optimistic values about cash.”
Wairimu has no household of her personal, and seems knocked off kilter by the query on relationship. As soon as the discomfiture thaws, she appears to be like up, sporting an inscrutable smile. “I’m seeing somebody.” There’s an unmistakable trace of finality in her response, which signifies that the topic is closed.
It’s by no means simple to get vogue fans to speak about their sense of fashion. It’s a winding discourse that by no means ends. It’s no completely different with Wairimu.
To have a look at what she wears for hints of her vogue leanings is to look within the incorrect place. I ask her, although, to pin her model to a few parts. “Informal, edgy and classic,” she says, however provides, nonetheless: “I change from workplace put on to road stylish fairly simply. Generally I’ll go bohemian, even rugged. There aren’t any limits to vogue. I’m open-minded.’’
On jewelry and equipment, an Obaku watch, blazers and Zara hats are her most prized possessions.
Pastimes? It seems Wairimu is a “seaside lady” who events as laborious as she works. “I really like safari. I journey bimonthly. Generally with buddies, typically alone. The highway is my favorite place.”
Her different favorite place is on horseback. “I learnt to experience correctly final 12 months. I play polo matches at Nairobi Polo Membership.”