THE MIRROR OF MEDIA

David Droga to succeed Brian Whipple as CEO at Accenture Interactive


David Droga, the founder and chairman of Droga5, has been appointed because the chief govt of Accenture Interactive as present chief Brian Whipple readies for retirement.

Droga5 was acquired by Accenture in 2019 in what was one of many highest profile advert trade acquisitions at the moment. It sparked a wave of industry speculation on the future of the famed ad shop because it ready to mesh its tradition with that of a administration consultancy.

Founder Droga took on the position of artistic chairman in what was seen as an try to protect the artistic spark of the company.

He labored instantly with Whipple on the mixing – a well-recognized course of for the latter who had on the time overseen a minimum of 30 acquisitions to create a so-called ‘tradition of cultures’, together with bringing fellow advert retailers Karmarama and The Monkeys into the Interactive division.

In his new international position, Droga will “drive artistic excellence, buyer expertise and enterprise innovation”, stated the corporate.

“Accenture Interactive has quickly grow to be the main digital powerhouse on the intersection of information, creativity and expertise,” stated Droga on the promotion.

“Because the world seeks to construct again higher, Interactive will proceed to play a important position in creating 360° worth for our purchasers. I look ahead to placing additional emphasis on our artistic excellence, coupling it with our world-class ingenuity and confirmed experience in interactive and experiences.”

In tandem with Droga’s appointment, Accenture stated Whipple would retire. Below his management, Accenture Interactive grew to $10.6bn in income final yr.

“At a time when our purchasers are led by function, model and the transformation of expertise, David’s international perspective and unmatched artistic monitor report permits us to assist purchasers unlock enterprise and human outcomes in unprecedented methods,” stated Julie Candy, chief govt of Accenture.

“I want to thank and acknowledge Brian Whipple for his foundational position in constructing Accenture Interactive’s sturdy enterprise, driving its speedy progress and for pioneering a disruptive enterprise mannequin that may proceed redefining the trade,” she added.



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