Eastern Insurance Acquires the Michals Insurance Agency


Eastern Insurance has announced another agency acquisition. The Natick-based insurance agency has purchased the operating assets of the Michals Insurance Agency, Inc. effective March 1st.

In commenting on the sale of his agency, Bradly Michals, President of Michals Insurance, said, “We are thrilled to be joining the Eastern family, and look forward to the many new and enhanced opportunities we expect our combined teams to bring to our customers and workplace. My family and I are committed to advancing with Eastern Insurance our shared vision of serving customers with excellence and bringing good to the community.”

Founded in Watertown over almost three decades ago, Michals Insurance has served the insurance needs of clients both locally, nationally and internationally. “Since its inception in 1993, Michals Insurance has been committed to providing its clients with exemplary customer service and has been a highly respected member of the community and insurance industry,” said Tim Lodge, President and CEO of Eastern Insurance Group LLC. “Michals has served the national fine arts sector for decades, and we believe their consultative approach to serving clients in this sector will expand our offerings and complement our commitment to exceptional client service. We are excited to welcome the Michals team and begin working with this distinguished client group.”

Eastern Insurance’s 35th acquisition since 2002

With the addition of the Watertown-based Michals Insurance Agency, Eastern Insurance has now acquired 35 agencies in Massachusetts since 2002. While Michals marks the first agency acquisition for the agency in 2022, in 2021, it purchased two agencies, the Concord-based Northbridge Insurance Agency and the Watertown-based Barr Insurance Agency. Prior to that, in 2020 it acquired both the Campbell, Flaherty & Ring Insurance Agency and the Auburn Insurance Agency.


More about the Eastern Insurance Group

Lofo of Eastern Insurance a subsidiary of Eastern Bank

Headquartered in Natick, Massachusetts, Eastern Insurance is a wholly-owned subsidiary of Eastern Bank. Licensed to do business in every state, Eastern Insurance serves more than 75,000 individuals and businesses and provides a full range of personal and commercial insurance products, as well as employee benefits services. Representing more than 50 national and regional insurance carriers, Eastern Insurance is recognized as one of the largest insurance agencies headquartered in Massachusetts and the 30th largest property and casualty agency in the United States.

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