Find a Business Partner Who’ll Help (Not Hurt) Your Business

Beginning, working, and scaling a enterprise could be difficult, particularly in case you’re doing all of it by yourself. A associate can assist share tasks, present invaluable insights, and provide help to alongside your startup’s journey.

Nonetheless, discovering the fitting associate is simpler stated than finished. It’s a giant world on the market, and it’s tough to seek out the proper companion to assist launch your small business. Discovering a very good enterprise associate can really feel like looking for a needle in a haystack. It’s there—you simply must hold wanting.

However the place to look? And what precisely do you have to be searching for?

These are the questions we got down to reply on this publish.

Under, we’ll present you the place to discover a enterprise associate and which traits to search for. You’ll go away with the know-how it is advisable to efficiently discover a associate who’ll assist (not harm) your small business.

Do You Want a Enterprise Companion?

Earlier than we get too into the weeds, let’s take a step again and reply a vital query: do you even want a enterprise associate?

Loads of entrepreneurs have the expertise and sources to begin a enterprise all on their very own. They don’t want any assist. Do you?

There’s no proper or incorrect reply right here, however take a minute to consider why you desire a enterprise associate:

  • Do you’re feeling such as you’re drowning in high-level tasks?
  • Are you struggling to navigate a brand new {industry} or product mannequin?
  • Do you want extra capital to launch your small business?
  • Are you brief on strategic connections and lack a community?
  • Do you want ethical help or somebody to bounce concepts off of?

Typically, bringing on a enterprise associate isn’t the fitting route. You is likely to be higher off delegating a tough activity to a freelancer or discovering a mentor to reply questions when issues get robust.

Freely giving fairness (particularly a giant chunk of it) isn’t one thing you must take flippantly.

Enterprise companions could make or break your small business. Discover the fitting one, and so they can skyrocket your success. Convey on the incorrect one, and so they might tank your small business and make your entrepreneur journey a dwelling you-know-what.

All that’s to say, bringing on a associate isn’t a foul concept—simply be sure to have a very good cause why.

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7 Issues to Search for in a Enterprise Companion

Decided to deliver on a enterprise associate? Good for you. Now it’s time to seek out the fitting one.

Your small business associate goes to be somebody you spend a variety of time with. You’ll most likely find yourself spending extra time with this particular person than along with your partner, children, or canine.

You’ll need to be sure that your personalities mesh, and also you’ll want somebody who can self-manage and produce new abilities to the workforce. There’s quite a bit to search for, so we tried to slender down your standards to 7 main traits:

1. Imaginative and prescient for the Enterprise

What does your associate need from the enterprise? Are they trying to stick it out for the lengthy haul and create an organization made to final, or are they hoping to construct and exit as quickly as attainable?

Make sure you’re on the identical web page. For instance, in case you’re trying to construct a life-long enterprise and your associate desires to make a fast buck, you’re going to butt heads shortly on the subject of planning.

Ask your potential associate about their objectives. The place do they see the enterprise in 1 yr, 5, or 10? What does “success” seem like to them?

Keep in mind, there’s not a proper reply right here. You simply want to make sure you share the identical imaginative and prescient. Personalities don’t must match precisely, nor do communication types—however your imaginative and prescient for the enterprise must be the identical. No deviations.

2. Communication Type

Does your associate favor to speak in particular person or have exhausting conversations via e-mail? Are they one to take a seat again and quietly observe or deliver up issues instantly?

You seemingly gained’t discover somebody with the precise communication fashion as you, and that’s OK. There’s no good, higher, or finest means—however it is advisable to guarantee your types will mesh.

For instance, if you detest speaking on the telephone, you’ll need to discover a associate who’s not going to dial your quantity a number of occasions a day. And in case you prefer to spend most of your day heads down cranking out work, you’ll need to discover a associate who gained’t faucet in your shoulder or knock on the door “simply to talk.”

3. Expertise

Has your associate based a enterprise earlier than? Have you ever? You don’t must essentially have the identical expertise degree—simply take a look at the founders and the traders on Shark Tank.

If yow will discover an skilled associate who’s already constructed and offered a number of million-dollar companies, good for you. Nonetheless, except you’ve concocted an excellent, revolutionary concept, a associate may need somebody of an analogous caliber.

Whilst you’re researching potential companions, be open and clear about your expertise, too. The partnership must be a very good match for each events—not simply you.

4. Abilities

Your associate ought to complement your skillset—not replicate it. You don’t need somebody similar to you. You need somebody who can add one thing new and priceless to the desk.

For instance, in case you’re a developer, you may want a advertising skilled or enterprise strategist as a associate. On the opposite facet, you is likely to be a advertising genius who wants a designer or a product supervisor to assist flesh out a product concept.

5. Character

Whereas it’d be good if private and enterprise stayed separate, that’s simply not the case. Guarantee your personalities will mesh if you spend hours, days, weeks, and years collectively. You don’t should be finest buddies, however you do must get alongside (and ideally like one another).

Keep in mind, you’re not searching for a romantic associate or a soulmate. You’re searching for a enterprise associate. You need somebody you’ll be able to speak with brazenly who shares your views on danger, disaster administration, and work-life steadiness.

Whereas there are strict authorized necessities for what you’ll be able to and may’t ask when interviewing an worker, it’s a bit extra open when contemplating a cofounder. Ask the exhausting questions to determine extra about your potential associate.

6. Fairness

Will you cut up the income 50/50? Will somebody be doing extra and thus deserve extra fairness? What about staff—will you share fairness with them down the street?

Funds could be one of many largest causes of associate breakups—nip it within the bud from the get-go to forestall it from inflicting an irreparable rift. Don’t wait to have these conversations later. Get on the identical web page about fairness earlier than you signal any paperwork.

7. Skeletons within the Closet

Nobody is ideal. Everybody has issues they’re not happy with, however you each should be conscious—you don’t need any surprises later.

It would sound intrusive, however there are issues it is advisable to know earlier than forming a authorized monetary relationship with one other particular person:

  • Has this particular person been arrested? For what?
  • Have they ever filed for chapter?
  • Does the candidate have a optimistic repute?
  • Does the candidate continuously job hop?
  • What do previous employers must say in regards to the particular person?

Don’t simply visualize what you’re searching for in a enterprise associate—write it down. When evaluating potential companions, try to be checking the packing containers (actually) to see in the event that they’re the fitting match.

You gained’t be capable to gauge your associate just by their resume or LinkedIn profile. You’ll want to talk with them. Give you a listing of inquiries to ask that’ll provide help to uncover essential traits.

You don’t need your associate relationship to finish up like that one Tinder date. Spend a while attending to know them. Ask the exhausting questions now as a substitute of later.

The right way to Discover a Enterprise Companion

Now that you realize what to search for, it’s time to search around. However the place to start?

Thankfully, discovering a enterprise associate in 2021 is simpler than ever. You don’t must attend each industry-relevant convention, nor do it is advisable to have a crazy-connected mother-in-law.

Listed below are a couple of methods yow will discover a very good enterprise associate:

Social Media

Put up on LinkedIn and Fb that you just’re searching for a enterprise associate. You may discover a school good friend or an previous colleague who’s .

Social media additionally helps you to harness the ability of your community. You won’t immediately know somebody who’s occupied with partnering with you, however your community may. Give them a possibility to search for you—there’s an opportunity they might know the proper particular person.

Enterprise Communities

Go searching in startup-friendly communities for companions. For instance, you may discover a good enterprise associate within the feedback of a Foundr Instagram publish or article.

You would additionally strive formal networking websites like CoFoundersLab. CoFoundersLab is an entrepreneur networking website that gives companies like associate matchmaking. Stealth is one other international startup neighborhood that may provide help to discover cofounders and join with freelancers.

Search related teams on LinkedIn. You may discover somebody searching for a brand new gig who could possibly be a very good match.

Colleagues and Staff

Have you ever ever labored with or managed somebody who is likely to be the fitting match? Consider your favourite coworkers and what they might deliver to the desk. There’s a very good likelihood yow will discover a earlier colleague (or perhaps a present coworker) who’s certified and .

You would dig a degree deeper and ask a trusted colleague for any suggestions. In the event that they’ve loved working with you prior to now, they is likely to be prepared to refer you to a different good friend or affiliate of theirs.

Contemplate previous managers, too. You’ll have already got a good suggestion in regards to the working relationship—now they only must test the opposite packing containers.


They are saying you shouldn’t combine your private and enterprise life, however that’s simply not true. Associates could make nice enterprise companions—simply be sure to’re selecting them due to their potential, not as a result of they’re your highschool buddy.

Examine in in your highschool buddies and school friends to see the place they’re at in life. You may discover that your finest good friend on the lacrosse workforce is now an entrepreneur, too. LinkedIn is a wonderful software for doing a few of this (completely authorised however sort of stalky) analysis.


Should you’ve labored with a mentor for years, they could belief you adequate to turn out to be a enterprise associate. Or they could mentor different people who’d be a very good match so that you can join with. Speak to your mentors and allow them to know what you’re pondering. This could open doorways to new enterprise alternatives you won’t have thought of earlier than.

When you’ve got a enterprise associate in thoughts, share it along with your mentor. They may provide help to see belongings you won’t have seen (or wished to note) earlier than.

Whilst you’re at it, speak to your monetary advisor or legal professional (when you have one). They seemingly take care of different comparable individuals, and so they may be capable to offer you some leads or at the very least unfold the phrase.

Launch Your Enterprise in 30 Days or Much less

Whether or not you’ve discovered a associate or not, you don’t have to attend to launch your small business. Get began now and begin a web based facet hustle in 30 days or much less—we’ll present you ways!

Join our free masterclass to study the confirmed roadmap for turning your abilities into earnings. You gained’t must give up your 9-to-5, and also you don’t want a enterprise associate locked in—you’ll be able to at all times deliver one on later in case you discover that’s one of the simplest ways ahead.

Don’t wait to begin constructing your small business. There’s at all times time for a facet hustle. Discover the step-by-step process to hitting it large and by no means losing a penny, a second, or a yr.

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