THE MIRROR OF MEDIA

Fry’s expands multi-pack range with cherry variant


The variant is out there in 3x15g bars, retailing at £1.49, and can “assist retailers drive gross sales from consumers searching for one thing a bit completely different on the confectionery fixture”.

The model mentioned its multi-pack vary is rising nearly 17%, forward of the full grownup multi-packs phase.

Sophia Geddes, model govt for Fry’s at model proprietor Mondelēz Worldwide, mentioned: “We all know that cherry is the sixth hottest flavour in sugar confectionery so there’s a clear alternative to bridge that hole into chocolate with a product like Fry’s Turkish Delight.

“The brand new limited-edition multipack comes off the again of our Turkish Delight Lemon flavour, launched in 2020, and is ready to drive curiosity and gross sales within the confectionery class for retailers.”



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