Fry’s expands multi-pack range with cherry variant

The variant is out there in 3x15g bars, retailing at £1.49, and can “assist retailers drive gross sales from consumers searching for one thing a bit completely different on the confectionery fixture”.

The model mentioned its multi-pack vary is rising nearly 17%, forward of the full grownup multi-packs phase.

Sophia Geddes, model govt for Fry’s at model proprietor Mondelēz Worldwide, mentioned: “We all know that cherry is the sixth hottest flavour in sugar confectionery so there’s a clear alternative to bridge that hole into chocolate with a product like Fry’s Turkish Delight.

“The brand new limited-edition multipack comes off the again of our Turkish Delight Lemon flavour, launched in 2020, and is ready to drive curiosity and gross sales within the confectionery class for retailers.”

Source link