Glasshouse Fragrances teams with Verishop to expand e-commerce strategy

Glasshouse Fragrances, an Australian fragrance retailer, is extending its home and personal fragrances at online retailer Verishop.

Verishop is one of the largest aggregators of direct-to consumer, according to a press release.

“The strategy for distribution in the U.S. market is to ensure that Glasshouse Fragrances is available where our fans are looking to discover new and exciting brands,” Glasshouse CEO Nicole Eckels said in the release. “Verishop is known for introducing new brands to a discriminating customer base, so they are a perfect match for our exclusive line of fine scents.”

Glasshouse launched a U.S. e-commerce site this summer, making products available to the North American marketplace for the first time. Its products are also available for purchase on Amazon, SkinStore and LookFantastic.

“With their one-of-a-kind shopping app and signature Shop Parties, Verishop offers its online shoppers the same type of rich experience we strive to give our customers, so our partnership is a totally natural fit,” Eckels said in the release. “Consumers head to Verishop to find unique, stand-out brands which is why we’re sure our Glasshouse Fragrances will find a whole new group of fans there.”

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