The variant will retail between £3.50 and £4.50 for a 4x440ml pack and shall be supported by a shopper advertising and marketing marketing campaign together with a TV advert.
Model proprietor Diageo stated Guinness 0.0 faucets into the rising demand for high-quality and nice tasting no- and low-alcohol choices.
For these selecting to not drink alcohol, Guinness 0.0 is a “low-calorie choice” with simply 17 energy per 100ml.
This implies a regular can of alcohol-free Guinness 0.0 incorporates lower than 75 energy.
Neil Shah, head of Guinness GB, stated: “We’re extremely happy to have Guinness 0.0 again on cabinets and in pubs and have put in place further high quality assurance measures to verify this actually is the most effective alcohol-free Guinness attainable.
“So, even in the event you select to not drink an alcoholic drink, you’ll be able to nonetheless take pleasure in an iconic pint of Guinness with out the alcohol.”