Haribo unveils £4m Tangfastics TV campaign

The marketing campaign consists of 20- and 30-second adverts working till 31 October and is anticipated to succeed in 70% of Haribo’s viewers.

Commerce advertising supervisor for Haribo Claire James, mentioned: “That is the primary time we’ve got centered on Tangfastics in an advert since 2016.

“Because the best-selling medium bag out there, we all know that the playfulness of the artistic will resonate with those who love the prefect steadiness of candy and bitter that comes from having fun with this tangy deal with.

“We’re very excited to be revealing that the following instalment of our children’ voice artistic which all the time raises a smile and, identical to our sweets, helps to create moments of childlike happiness.”

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