THE MIRROR OF MEDIA

How Funko adapted for the retail habits of fans


In December 2020, towards the backdrop of a pandemic, House & Time was appointed because the media associate of document for Funko.

Funko is an American firm with a HQ within the UK and a big presence throughout EMEA, that creates and sells distinctive popular culture collectiblesi, style equipment, video games and extra, offering customers with a tangible technique to take their fandom offline. The appointment coincided with the launch of Funko’s first UK and European direct-to-consumer (D2C) web site on this market: www.FunkoEurope.com.

In the present day, House & Time leads Funko’s D2C media exercise, together with search advertising, D2C-focused paid social promoting, and programmatic promoting, because the model continues to develop its presence in Europe, which represents a key development market and precedence for the enterprise.

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