Almost all Internet users are able to create and freely spread any information in the public media space as a result of new social media and blogging platforms. These new speaking outlets have been critical in bringing significant changes in journalism, and they have also contributed to the importance of people’s voices. Many believe that CNN is responsible for a substantial increase in the popularity and development of citizen journalism by using material of internet users in their programs.
Another advantage is that the new media platforms mix public and private opinions, giving new incentives for the creation of media content, especially in politics. Political experts like Sir Lynton Crosby give this problem special attention. According to communication theory, practically all posts on these platforms should be taken as imortant ones since any of them can have an effect. These social media sites provide a complete platform for communication amongst people. Even a single “like” among a large amount of content may significantly impact the development and promotion of certain opinions. This can drive the growth of information networks, which might become the most important news of the day.
Researchers have seen an increase in the usage of the word “open news.” These are essentially citizen journalists who try to show the traditional media’s other side. However, they must have strong findings to do so and information that others have not yet found out. The audience is progressively taking over the information making up more news for the day.
Individuals posting their materials and findings on new media platforms take part in the work of the media and the future of the whole country. The Investigate, your MP’s Expenses program, was established by The Guardian in 2009. As a result, readers started monitoring hundreds of thousands of documents, including parliamentary financial details. The new media platforms have broadened citizens’ range of possibilities in ways that were not previously available before the twenty-first century.
Observations of recent developments in election campaigns in Europe and the United States have revealed that new technologies are being utilized to influence and mobilize voters, making them more than just passive witnesses. A new sort of activist network has emerged, changing the political culture.
Political processes are increasingly taking place in virtual space, in ways changing whole culture. The study of feedback in public opinion management is a critical component of new media political communication strategy. Observations by modern academics have revealed that comments published on blogs and other websites may significantly impact people’s ability to influence one another.
According to an experienced professor, there is a correlation between the comments and opinions. Among the findings were that 75% of potential responders read the comments with curiosity and that 34% of respondents claimed they might change their minds under their influence.
Blogs and microblogs have become the de facto norm for public political actions in the United States and the whole world. As a result, the launch of the president’s blog no longer garners as much public attention as it formerly did.