THE MIRROR OF MEDIA

How PepsiCo Uses Data, Technology to Create Holistic Brand Interactions



In episode 310 of Complete Retail Talks, Editor-in-Chief Joe Keenan interviews Jeff Swearingen, international senior vice chairman of demand accelerator, venturing and international enterprise providers at PepsiCo, an American-based multinational meals, snack, and beverage company. Swearingen discusses the enterprise and client modifications PepsiCo has skilled within the final year-and-a-half through the COVID-19 pandemic, and the way his groups assist drive innovation and development throughout the worldwide PepsiCo portfolio.

As well as, Swearingen shares what PepsiCo is doing to adapt to latest client habits shifts, how the corporate is utilizing knowledge and expertise to create significant model interactions throughout its channels, and the completely different ways in which it collaborates with its retail companions. Swearingen discusses how PepsiCo is offering a holistic digital and in-store buying expertise for customers, how the enterprise’ inside groups are working collectively on this technique, and the place he is seeing the heightened significance of name values in client spending come into play.

Jeff Swearingen is at the moment the worldwide senior vice chairman of PepsiCo’s Demand Accelerator, Venturing and World Enterprise Providers. His groups are chargeable for accelerating granular demand throughout PepsiCo’s portfolio by means of the creation or acquisition of transformational providers and capabilities in business insights, analytics, gross sales and advertising. Jeff has a broad vary of promoting, gross sales and business analytics and insights expertise and is a 27-year veteran of PepsiCo, having joined the corporate in 1994. Previous to Frito-Lay and enterprise college, Jeff spent 4 years in company banking, with Hibernia Nationwide Financial institution in New Orleans.

Jeff is a frequent speaker at business and educational occasions, together with TED-X. He additionally regularly contributes to business publications. Jeff has a Finance diploma from the College of Oklahoma, and a MBA from the Kenan-Flagler Enterprise Faculty on the College of North Carolina, Chapel Hill. Jeff, his spouse Lynn and their two sons, Connor and Tyler, stay in McKinney, Texas. Jeff enjoys journey, operating and spending time with household.





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