THE MIRROR OF MEDIA

How to Write a Grand Opening Press Release (+ Free Template)


A grand opening press launch is a formatted assertion asserting the information of your upcoming opening day to generate media protection and public consciousness. It needs to be round 500 phrases and embody a compelling headline, occasion particulars, a boilerplate, and make contact with info. To be an efficient and inexpensive software for selling your grand opening, it have to be well-written, have a newsworthy angle, and captivate your viewers.

Writing your launch is simply half the battle. As well as, it is advisable to distribute it so it reaches journalists and media retailers. In any other case, it would simply accumulate digital mud and do little to construct publicity for your enterprise. The easiest way to ensure publicity to the precise journalists and media retailers is to make use of a press launch distribution service, equivalent to eReleases.

Grand Opening Press Launch Template

Like different types of press releases, the weather of a grand opening press releases are anticipated to observe a particular construction and format. For those who don’t use this format, you’re much less prone to get media protection to your occasion. To make sure you get your grand opening press launch formatting proper, use our free template as a information.

Listed here are the seven steps to writing an efficient grand opening press launch:

1. Decide Your Viewers

To get began, decide who you need to attend your grand opening. When writing your press release, you need to seize the eye of this audience, specifically. Earlier than you begin writing, create a buyer profile figuring out the main points probably to spark curiosity and attendance amongst your required audience.

Your buyer profile ought to embody who you need to come to the grand opening and what is going to drive them there. For instance, the temptations that may draw individuals to a vineyard opening are completely different from people who would convey individuals to the grand opening of a youngsters’s journey park. Understanding who your viewers is and what is going to inspire them to return to your grand opening is the muse of writing a grand opening press launch that efficiently builds publicity and attracts a crowd.

2. Set Up Formatting

Journalists and media retailers count on press releases to observe primary formatting pointers. Use Occasions New Roman or Arial font in measurement 14 pt daring to your headline, 13 pt italic to your subheadline, and 12 pt common (not daring or italic) to your physique, boilerplate, and make contact with info.

Middle your brand or enterprise title on the high of the doc, then add your launch date and make contact with info beneath. Beneath that, middle your headline and subheadline, and eventually left-align all of the textual content that follows within the the rest of your launch.

Ensure to take a look at our article on the right way to format a press release, together with a free template.

3. Craft a Fascinating Headline

A press launch headline serves because the title of your grand opening press launch. It sits on the high of the press launch and provides the reader a compelling motive to attend your grand opening. Your grand opening headline shouldn’t solely generate curiosity to maintain studying, but in addition entice members of your audience to place your opening on their calendars instantly.

Headlines are capitalized and the size needs to be between 65 and 80 characters lengthy, together with areas. Protecting it this size additionally allows your title to be picked up by engines like google and shared on social media websites with out being reduce off.

Listed here are the steps to writing a compelling headline:

  • Use emotional language
  • Present social proof (e.g., “Mayweather Boxing + Health Introduced Hollywood Studio Opening With Boxing Legend Floyd Mayweather to Host”)
  • Embrace the “why”
  • Inform individuals what’s in it for them
  • Embrace your location

Moreover, you also needs to embody a subheadline so as to add further info to additional pique a reader’s curiosity. Subheadlines go slightly below the headline and are sometimes about 20 phrases.

Professional tip: If you end up struggling to put in writing your headline, take into account writing it final. For some, it would assist you will have a greater grasp of the general message you need to ship to the reader.

4. Make Your First Paragraph a Compelling Abstract

The primary paragraph of your grand opening press launch is a abstract of a very powerful stuff you need the reader to know. In different phrases, if somebody reads solely the primary paragraph of your grand opening press launch, will they get all of the essential info?

It’s crucial that this paragraph contains the related details about your enterprise, location, and grand opening occasion particulars—all inside a concise paragraph (about 60 phrases). Be succinct within the first paragraph, then develop with extra particulars and context within the physique of your press launch.

Right here are some things to remember when writing your first paragraph:

  • Start with the grand opening date and site: Begin your press launch with the date you need the discharge to be printed and town the press launch originated in.
  • Clearly announce the main points of your grand opening: Preserve the primary paragraph quick and clear so readers have all the knowledge they should attend your grand opening. Ideally, you need to maintain the primary paragraph underneath 60 phrases whereas nonetheless being partaking.
  • Reply “who, what, when, the place, and why”: Together with the who, what, when, the place, and why as they pertain to your grand opening in your first paragraph provides journalists and readers the knowledge they should cowl your story.
  • Preserve your language easy and direct: Keep away from industry-specific jargon and phrases or phrases that aren’t simply understood. If individuals should assume an excessive amount of about what you’re saying, they are going to be much less prone to be curious about studying extra.
Grand opening press release example by Mayweather Boxing + Fitness

Grand opening press launch instance by Mayweather Boxing + Health

5. Write the Physique of Your Press Launch

The subsequent two to 3 paragraphs of your press launch develop on the who, what, the place, when, and why, offering extra info that may improve attendance and consciousness about your enterprise. You need to embody particulars like buyer testimonials, distinctive choices, and particular highlights or advantages to coming to your occasion. The physique can also be the place you embody quotes, photos, and hyperlinks.

Right here’s what to incorporate within the physique of your press launch:

6. Write Your Boilerplate

A press launch boilerplate is a one-paragraph overview of your enterprise. It’s lots like an “About” paragraph telling readers extra about your enterprise and its choices. In your boilerplate, embody the proprietor’s background and your enterprise working info, equivalent to your location and hours. Inside your boilerplate, embody a hyperlink to your web site and add a media contact beneath it in order that any journalists can simply attain out to you (or go to your web site) for extra info.

Right here are some things to incorporate in your boilerplate:

For extra info, observe the step-by-step directions on how to write a boilerplate.

how to write a boilerplate

Mayweather Boxing + Health grand opening press launch

7. Distribute Your Press Launch

After you will have written a press launch that says your grand opening occasion and the main points in regards to the huge day, the subsequent step is to distribute it to journalists and media retailers. You are able to do this in a number of alternative ways, and you must use a number of techniques for optimum media publicity.

To start out, distribute your press launch on to native media retailers and journalists, share it on social media, ship a replica by e mail to your contact record, to neighboring companies, and to your native Chamber of Commerce. Lastly, remember to use a distribution service for assured media publicity.

Listed here are the most typical methods to distribute a press launch:

  • Ship it on to native press contacts: Because you need your native space to obtain the information of your upcoming grand opening, you must attain out on to native press. To do that, create an inventory of publications in your space and use their web sites to seek out contact info or press launch submission types.
  • Syndication service: Utilizing a syndication service, equivalent to eReleases, ensures that you just get most publicity by sending your press launch to hundreds of retailers—together with main information retailers. These companies price round $99 to $299, nevertheless it’s a worthwhile funding that makes your press launch go additional, which in flip could make your grand opening extra profitable.
  • Submit it in your web site: Submit your press launch in your web site to extend its total visibility. Posting it in your web site or weblog, together with utilizing a syndication service, will increase the publicity of your press launch, which drives attendance and consciousness of your grand opening.
  • Share it on social: After you have a hyperlink to your printed launch (both out of your web site or when your press launch is printed by information retailers), publish the hyperlink to your social media pages in order that your followers and followers can see, like, and share your information as properly. Moreover, in case your metropolis has a neighborhood web page, take into account sharing it on the group’s web page.

For extra details about distributing your grand opening press launch, take a look at our article explaining the right way to send your press release.

Backside Line

Press releases might be efficient promotional instruments for a grand opening. Observe customary press launch formatting and embody an attention-grabbing headline and content material that may intrigue and entice your audience. To get essentially the most publicity, use a press launch distribution service like eReleases, which provides focusing on in order that your press launch reaches the precise individuals in the precise locations. Study extra about eReleases.

Visit eReleases

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