THE MIRROR OF MEDIA

‘ICICI Pru Life witnessing renewed interest in ULIPs on back of buoyant equity markets’


Within the post-pandemic world, ICICI Prudential Life Insurance coverage has rapidly tailored to the brand new regular, leveraging on expertise and prioritising digital engagement with clients. In Q1 FY22, 95 per cent of recent enterprise purposes have been logged digitally, reflecting the convenience of use supplied by the corporate’s system agnostic digital platform, says Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance coverage. Excerpts:

What are the form of merchandise which might be seeing demand in post-Covid world? Are there

new product

launches within the pipeline?

The pandemic has accelerated consciousness of getting a sound monetary plan, which encapsulates the weather of safety and long-term financial savings to supply monetary safety to self and household. This has resulted in elevated traction for time period insurance coverage merchandise, coupled with crucial sickness advantages. Likewise, the demand for non-linked saving merchandise, too, has grown since they supply security of capital and secure returns.

Additionally, as folks reside longer, they’ve entry to raised healthcare and outlive their financial savings. This has resulted in elevated demand for annuity merchandise. That is mirrored within the 159 per cent progress in our annuity enterprise phase in Q1 FY22, in comparison with identical interval final yr.

Within the annuity phase we provide ICICI Pru Assured Pension Plan, which supplies clients the pliability to decide on between rapid and deferred annuity, joint life annuity, return of buy worth and rising annuity. We consider these developments will proceed as Covidhas re-emphasised the necessity for shielding life and earnings.

Our product growth technique is to establish the latent wants of consumers and develop merchandise which addresses this need-gap.

Even after the latest market volatility, ICICI Pru Life witnessed progress in

all product segments, together with ULIPs. What

is the rationale for this?

Our well-diversified product combine has resulted in a sturdy progress in Q1 FY22. Our non-linked saving enterprise registered a robust progress of 66.1 per cent year-on-year. Merchandise equivalent to ‘ICICI Pru Assured Revenue for Tomorrow (GIFT)’ supply security of capital whereas offering clients with an array of earnings choices to select from. With buoyant fairness markets we’re witnessing renewed curiosity in unit-linked merchandise, and this phase registered a progress of 49 per cent in Q1 FY22 over the identical interval final yr.

In Q1 our safety Annualised Premium Equal (APE) grew by 26 per cent year-on-year to ₹270 crore. Additionally, demand for group time period merchandise rose sharply as corporates ensured their workers and households had a security web in these difficult occasions. By responding proactively to this chance early, we grew the group time period phase by 80 per cent in Q1 year-on-year.

Considerably, by offering related options on the safety and financial savings platform, superior customer support and model familiarity, the corporate has achieved an general market management place when it comes to new enterprise sum assured, with a market share of 14.7 per cent in Q1 FY22, up from 12.5 per cent in FY21.

ICICI Prudential Life Insurance coverage has concluded numerous partnerships/ tie-ups. How is it serving to the expansion of the

enterprise and aiding buyer servicing?

We perceive clients need to transact the place and the way they really feel most snug, together with at occasions utilizing a number of channels throughout the identical buy. Our multi-channel distribution structure supplies clients the pliability to decide on their most well-liked mode of buying merchandise and inserting service requests whereas providing a seamless expertise throughout every touchpoint.

At current, we now have about 700 distribution partnerships throughout conventional and non-traditional channels. These partnerships have helped in increasing the distribution footprint, making life insurance coverage simply accessible to a cross part of consumers, thereby spurring progress.

These days, we tied up with AU Small Finance Financial institution, IDFCFirst Financial institution and RBL Financial institution, whereas our new-age distribution partnerships embrace PhonePe and NSDL Funds Financial institution, amongst others. Particularly, our 23 bancassurance partnerships have enabled us increase our attain to 162 million financial institution clients with a footprint of about 12,000 branches.

How has Covid-19 remodeled your online business, and are you now at

pre Covid-19 degree

when it comes to progress?

Other than enabling Work From House, workers in frontline gross sales and our distribution companions have been outfitted with numerous collaboration instruments to supply clients a contactless and frictionless onboarding expertise.

Our digital enablers comprising WhatsApp, Cellular App, Web site and chatbot LiGo have ensured uninterrupted supply of service to our clients. Moreover, by leveraging digital instruments, we now have ensured that our claims settlement course of stays unaffected.

Our suite of merchandise, distribution energy, sturdy expertise, superior customer support and threat administration structure, enabled us to stay on observe to attain our goal of doubling the FY19 Worth of New Enterprise (VNB) by FY23. VNB, we consider, is essentially the most pertinent measure of profitability of a life insurance coverage firm. In Q1 FY22 the corporate registered a robust progress of 78 per cent in its VNB year-on-year and stood at ₹358 crore, and the brand new enterprise premium grew by 71 per cent to ₹2,559 crore over the identical interval final yr.

What sort of distribution combine (company versus bancassurance) is the corporate taking a look at at the moment?

We’ve got a well-diversified and balanced distribution combine, which, we consider, is likely one of the greatest within the business. Of the full APE in Q1, bancassurance contributed 38.6 per cent, company 22.5 per cent, direct 13.1 per cent, group 17.4 per cent and partnership distribution 8.4 per cent.

We’re continuously taking a look at additional strengthening our distribution community in addition to creating new distribution channels. As an illustration, whereas we now have greater than 191,000 advisors, we recruited over 7,000 brokers within the first 4 months of FY22.

What share of your general gross sales does on-line/digital channel account for? What’s the aspiration right here?

For Q1, our direct enterprise channel contributed 13.1 per cent of the full APE. The direct enterprise contains of our proprietary gross sales drive and the web channel. This consists of the demand generated on our web site and our companions’ digital platforms.

In Q1, 95 per cent of recent enterprise purposes have been logged digitally, reflecting the convenience of use supplied by our system agnostic digital platform.



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