ICSC revamps name in wake of retail real estate evolution

The Worldwide Council of Purchasing Facilities, the highest international commerce group for the retail property trade, will now be generally known as Innovating Commerce Serving Communities.

The title rebrand was 9 months within the making and displays the evolution of each its membership and the trade as a complete, in accordance with a CNBC report.

“The terminology ‘buying facilities’ or ‘retail actual property’ are nonetheless clearly an vital a part of our membership,” ICSC President and CEO Tom McGee informed the information outlet.

“However they’re considerably descriptive to the historic nature of who our membership was, from a demographic standpoint … the property sort that it was. Versus the influence that the trade has upon communities.”

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