Ikea beefs up appeal with meatball-scented candle

Ikea is taking its widespread meatball dish to the subsequent degree by incorporating the Swedish aroma into a brand new line of scented candles for an appetizing sensory expertise.

The limited-edition ‘Huvudroll’ kinds a part of the flat-pack furnishings retailer’s ‘Retailer in a Field’ promotion, which seeks to encapsulate the expertise of a go to to the yellow-and-blue retailer inside a compact field of your personal.

Ikea is marking its tenth anniversary with an olfactory expertise like no different, a meatball-scented candle that can go away everybody in your family hungry for extra.

A part of the retailer’s household program, which offers customized rewards, provides and occasions to members, the sensory shock kinds a part of a program of promotions operating from August 6-22.

The Retailer in a Field additionally contains extra standard wares together with discounted rugs, cushions and plant pots, with members capable of enter a sweepstake for an opportunity to win the goodies at no cost.

An Ikea spokesperson mentioned: “The Retailer in a Field is a surprise-and-delight merchandise that takes the very best, extra recognizable items of an Ikea retailer for fortunate winners to carry it house.”

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IKEA is a Swedish-founded Dutch-based multinational group, that designs and sells ready-to-assemble furnishings, kitchen home equipment and residential equipment. It has been the world’s largest furnishings retailer since not less than 2008.

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