THE MIRROR OF MEDIA

India-based record label Venus Music, acquired by Believe in 2019, rebrands as Ishtar


As reported by MBW in June, Indian music file label firm Venus Music was acquired by Paris-based Distribution and companies firm Believe in 2019.

Now as a part of this 100% acquisition, Venus Music has rebranded as Ishtar.

The 2019 acquisition lined all music rights of Venus Music.

The corporate’s catalog contains non-film music in addition to Bollywood movie music throughout sub-genres resembling regional, pop, classical, ghazals, qawwalis, devotional and instrumental.

The primary venture below the newly fashioned moniker is by Indian playback singer Mamta Sharma greatest recognized for her tracks Munni Badnaam Hui and Fevicol Se within the movie Dabangg.

Titled Mera Dil Bhi Kitna Pagal Hai, the brand new monitor was launched on the Ishtar YouTube channel and digital platforms on  August 5, 2021.

Believe formally went public on June 10, debuting on the Paris Euronext this morning.

The corporate floated 14.35% of its fairness by way of its IPO, elevating €300 million within the course of.

“This rebranding train represents a major step within the firm’s evolution.”

Vivek Raina, Imagine India 

Vivek Raina, Managing Director, Imagine India mentioned: “This rebranding train represents a major step within the firm’s evolution.

“The popularity and fairness constructed by Venus Music over time is an asset for Imagine and with this rebranding, it should evolve the service choices via new content material creation, unbiased artist affiliation, promotions throughout tv and media, music distribution and different media in India and abroad markets.

“We’re additionally taking a look at leveraging the catalog to advertise and assist expertise in addition to music”.Music Enterprise Worldwide



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