THE MIRROR OF MEDIA

Jack White’s Third Man Records expands into London, with retail space, live venue and new European HQ


Jack White’s Third Man Data is increasing into London, within the UK, marking the launch of the primary ever Third Man Data Retailer exterior the US.

Located on Marshall Avenue within the metropolis’s Soho district, the shop will turn into the corporate’s third bodily area, alongside buildings in Nashville, Tennessee and Detroit, Michigan.

Third Man Data London will function a retail area, a reside music venue named The Blue Basement, and a European headquarters for Third Man Data.

The shop, which formally opens on Saturday September 25, has been personally designed by Third Man founder Jack White.

Third Man Data’ London opening follows the launch of Jack White Arts & Design, through a multimedia web site cataloguing twenty years of White’s award-winning artistic work.

The shop was conceptualised and created all through 2020 and 2021 in the course of the Covid pandemic and will function “a bunch of the type of quirks, particulars and idiosyncrasies Third Man have turn into famend all over the world for,” in response to a media launch.

A few of these embrace a Third Man Data token-operated fortunate dip e book machine designed by the Toronto-based artist Craig Small.

Titled the “Literarium,” it is just the second of its variety on this planet.

The shop will even function a Third Man Data token-operated recording sales space the place artists and the general public can file their very own materials straight to vinyl.



The official announcement follows a lot hypothesis and guesswork from Third Man followers, who seen the portray of eight pretend, rotating retailer fronts on the 1 Marshall Avenue handle.

These fronts included Swank’s Muscle Tee Emporium, Jack Sharp’s Upholstery Tacks and Harry Lime’s Penicillin, all of which claimed to be below the umbrella of the fantastical Absurd Rip-off Household of Companies.

Final week, all UK subscribers to Third Man Data’ The Vault subscription service acquired a bodily invitation for September 25 to the opening of certainly one of these rip-off corporations.

Moreover, in celebration of the opening, Third Man Data approached “a few of their favorite ever UK artists”, together with Paul Weller, David Ruffin, The Jesus & Mary Chain, Cornershop, Gina Birch of The Raincoats and Manchester group The Magic Roundabout – to file music for Third Man.

These unique releases will probably be available for purchase on black vinyl on September 25 from the Third Man Webstore (quickly to be increasing to the UK/EU), in any respect three Third Man Data shops, and impartial file retailers in every single place, and on very restricted version yellow vinyl within the Third Man London retailer solely.Music Enterprise Worldwide



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