Lilly Pulitzer VIP Birthing Suites Offer Moms A Luxury Experience


While giving birth is hardly glamorous, iconic fashion and lifestyle brand Lilly Pulitzer seeks to change this with a recently revealed a VIP birthing suite at Good Samaritan Medical Center, which is part of The Palm Beach Health Network. Lilly Pulitzer’s own granddaughter was born at Good Samaritan so it only makes sense to pass along the Lilly lifestyle to other families welcoming a new addition. It’s also a perfect place for photo opps.

While this is certainly a luxurious place to give birth, families are also treated to the highest quality care. That’s because Good Samaritan Medical Center is the recipient of a Healthgrades 2020 Labor and Delivery Excellence Award. This distinction places the hospital in the top 10 percent of all medical institutions evaluated.

Naomi Seymour, MSN, MSM, Associate Chief Nursing Officer at Good Samaritan Medical Center tells me, “Lilly Pulitzer is an iconic resort wear brand that represents Palm Beach luxury, comfort, and quality, which are the same services provided to families that deliver at Good Samaritan Medical Center, part of the Palm Beach Health Network. We wanted to create a wonderful birthing experience for our patients, and with families having a clear idea of what they want from their birthing experience, we knew Lilly Pulitzer was the right partner to bring this feeling to life.”

Give Birth In Luxury

The VIP suite features a variety of Lilly Pulitzer prints throughout the space including a beautiful headboard with a matching comforter along with pink pillows and sheets. A medley of throw pillows rounds out the look. 

The bassinet also features custom bedding with a matching onesie for the baby to take home. Moms also receive special gifts for staying in the suite including a robe, swaddle set, and tote bag.

Forget industrial hospital furniture. Adjacent to the bed is a wood and marble nightstand that looks as if it belongs in a chic Palm Beach bed and breakfast. 

The waterfront view rooms also feature wainscoted walls accented with aqua and white wallpaper. There’s even an upholstered glider decorated with a throw pillow and blanket. Beautifully accessorized, the oval standing mirror makes this a comfortable spot for new moms to nurse.  

All the practical and aesthetic details of the space were well thought out. For example, there’s a sitting area for families with a plush sofa as well as a handwashing station with white tiling, gold hardware, and a mini-fridge.

However, snacks and meals are strictly gourmet in the VIP suite because the room even comes with a special food menu that has delicious treats including jumbo shrimp cocktail and lobster tails.

All of the Lilly Pulitzer prints in the room were specifically chosen for this project, says Seymour. “[They] were selected to bring an extra dose of color, joy, and optimism to families spending their first moments together in this special place.”

The Bathroom

While hospital bathrooms aren’t exactly known for being high end, the bathroom in the Lilly Pulitzer VIP Suite is easily mistaken for that of a seaside hotel. White and green textured tiles round out the Lilly look and truly compliment the gold faucets, hardware, and mirror frame.

There’s also no harsh hospital lighting. Rather, there are charming sconces over the sink and lots of windows for natural light. A brightly printed shower curtain closes off the generously sized step-in shower. 

Book It Now

Seymour tells me that more than 30 families have already delivered in the two suites since opening in May 2021. Priced at $750 a night, the rooms are currently booked through July 2022. “The reservations keep coming,” she says.



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