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LL Cool J Partners With Largest Phenix Salon Suites Owner on Expansion | Franchise News



What number of franchises can say they’ve a franchisee who’s a two-time Grammy Award-winner, the star on a success TV present and is about to be inducted into the Rock and Roll Corridor of Fame? To not point out one who’s well-known for songs similar to “Mama Mentioned Knock You Out” and “Doin’ It”?

Phenix Salon Suites can increase its hand for all the above after it introduced rapper LL Cool J partnered with the model’s largest franchisee, Kevin Davis, to open places of the salon suite franchise in New York markets similar to Queens, Brooklyn and Manhattan, and can develop the idea’s footprint in Los Angeles.

LL Cool J (James Todd Smith) met Phenix founder Gina Rivera a number of years in the past, he mentioned in an electronic mail interview with Franchise Occasions, and Rivera later invited him to see one of many salon places in Orange County, California. Davis, in the meantime, has been a Phenix Salon Suites franchisee for eight years and has 40-plus items, primarily within the Mid-Atlantic and Northeast areas.

“What I recognize about Gina is that she’s not solely the founder but in addition an lively stylist with many hours behind a chair, servicing shoppers,” mentioned LL Cool J. “She is aware of the enterprise high to backside and really understands what it takes to make a distinction within the lives of cosmetologists and estheticians.” He famous he was impressed with the enterprise mannequin and tradition, “however what actually struck me was the individuals. We frolicked speaking to many stylists and I obtained to listen to the tales of how they turned a part of the Phenix household and turned their desires into realities.”

LL Cool J is “an actual stand-up man,” mentioned Brian Kelley, president of Phenix Salon Suites, which has greater than 300 places. “He actually desires to assist the salon skilled get began and arise their very own enterprise.”

Phenix, which Rivera launched in 2007 and began franchising in 2010, leases house to impartial magnificence professionals similar to hair stylists, therapeutic massage therapists, nail techs, skincare professionals and make-up artists. It creates a group, mentioned Kelley, which can be precisely what LL Cool J mentioned he seems to be for in enterprise alternatives.

“Every part that I do throughout leisure and my enterprise ventures is about group. Whether or not it’s what we’re constructing by way of Rock the Bells—a spot the place a group can come collectively to honor the tradition and core parts of traditional and timeless hip-hop—or being on set with a gaggle of fellow actors on set of “NCIS: Los Angeles,” or the huge community music trade artists and executives I work with each day,” he mentioned. “It’s all the time concerning the group and at Phenix, they construct that sense of group from the bottom up. Stylists can have a spot to start out and develop their very own companies, and neighborhoods can go into a spot the place change and dialog all the time occurs—the salon. With Phenix, communities flourish creatively, financially and professionally.”

Davis and LL Cool J have their first Phenix open in Queens, which is the place LL Cool J grew up. Along with Phenix, Davis can be a franchisee of Epic Wings and has expertise creating Dunkin’, Papa John’s Pizza, Popeyes Louisiana Kitchen and Subway.

The associated fee to open a Phenix location ranges from $714,890 to $1,480,901.



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