Matching Homeowners & Home Buyers

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HomeLightPromoting or shopping for a house is quite a lot of work. From deciding which residence to purchase, to showings and transferring the title, it may be an exhausting course of. That’s why, when you’re seeking to purchase or promote, a key particular person to accomplice with is a real estate agent. HomeLight will help you discover an agent who is an efficient match through the promoting and shopping for course of. Actually, the corporate was began as a result of HomeLight founder and CEO Drew Uher was pissed off with the complicated course of of shopping for his first residence.

Here is our HomeLight evaluation.

Value – 10

Buyer Service – 5

Ease of Use – 10

Agent Choices – 9

Assets – 8

How Does HomeLight Work?

The method to discover a realtor is straightforward. Go to the web site and some screens pop up so you’ll be able to fill in what you’re searching for. Patrons are given a menu of questions asking what sort of residence you are searching for, your value vary, a basic location, and the way quickly you need to purchase. With that primary data, HomeLight makes use of an algorithm to immediately populate a number of native, vetted brokers who’re prepared to help you.

Every agent advice will embrace essential data that will help you select — the variety of houses they’ve offered in your space, their years of expertise, their brokerage, the overall variety of HomeLight purchasers they’ve helped, and any achievement awards they’ve obtained and reported to HomeLight.

Inside a number of hours of receiving your referred brokers, you’ll get an electronic mail or cellphone name from HomeLight concierge providers to debate your outcomes. You possibly can inform the concierge extra about your state of affairs, preferences, and objectives they usually will help you choose the very best match for you.

HomeLight Options

Kinds of Providers Supplied Dwelling loans; Actual property agent referrals
Areas Supported All 50 states and Washington, D.C.
Variety of Brokers Round 110,000
Buyer Service Telephone; E-mail
Value Most providers are free, though some providers like Money Supply incur a 1% to five% price.

What Does HomeLight Supply?

HomeLight’s core enterprise is matching householders (these fascinated with promoting) and residential consumers (these searching for the best residence) with pre-vetted brokers who’ve achieved important enterprise within the space the place the client needs to purchase or promote. HomeLight’s on-line platform is free and really simple to make use of. HomeLight additionally affords a number of different providers together with:

HomeLight Dwelling Loans

Most homebuyers want to make use of financing to buy a house. HomeLight affords mortgage providers, promising to avoid wasting consumers cash on lending charges and streamline each the mortgage software and underwriting processes.

Conventional lenders give homebuyers a financing pre-approval letter indicating that it’s probably they are going to be accredited for a mortgage of a specific amount. What’s completely different about HomeLight’s mortgage providers is that they full the whole underwriting course of upfront. By guaranteeing that the mortgage is already accredited, homebuyers are in a stronger place when making a suggestion to buy the house they need.

HomeLight Commerce-in Providers

Householders who need to transfer usually face a number of challenges.

  • They should sell their home with a purpose to have the cash to purchase a brand new residence.
  • Additionally they must coordinate the transfer out of their present residence and into their new residence — or discover a momentary residing state of affairs after they’ve offered their residence — and basically transfer twice.

HomeLight’s Commerce-In Service can resolve these issues when each transactions are coordinated by way of them.

HomeLight buys your own home for present market worth liberating up the money to buy your new residence. They then get your own home prepared for market (paint, clear and make repairs) and promote it. And, if your own home sells for greater than HomeLight’s assured value, they pay you the distinction, minus promoting prices and HomeLight’s charges.

HomeLight Money Supply

If in case you have discovered the proper residence however haven’t found out the financing but, then HomeLight Money Supply may be capable of assist.

With this service, HomeLight could make a money supply to the house, which they declare makes it thrice extra more likely to be accepted. You’ll additionally doubtlessly get monetary savings, as money affords are inclined to go under the supplied value as they’re extra handy for sellers than coping with getting the cash from a financial institution.

When you get your financing sorted, HomeLight sells the house to you for a similar value they purchased it for, minus a 1% to five% price.

Easy Sale

This service helps householders promote on to a money purchaser. Whereas a money supply (moderately than going by way of the normal promoting course of) sounds nice, the money supply will probably be a lot decrease than what you may in any other case get on your residence. Nevertheless, it’s a really quick course of, so it might be a great choice if you must promote your own home instantly.

A money purchaser normally buys houses in “as is” situation, makes essential repairs and updates after which resells your own home to a retail purchaser. The money purchaser is taking up the associated fee and complications of the rehab work, quite a lot of monetary dangers, and must make a revenue. You possibly can count on to get a money supply that’s 30%-50% under market worth, relying on your own home’s situation. However in alternate, you don’t must do something. No showings. No repairs. No hassles.

Who Is HomeLight For?

HomeLight is for consumers and sellers who don’t know the place to begin. Their agent referral service makes use of a data-driven algorithm to pair you with a neighborhood, licensed skilled who has the experience and a observe file of success. That agent can help and advocate for you within the course of of shopping for or promoting actual estate.

HomeLight Pricing and Charges

HomeLight is a free service for consumers and sellers. The price of their service is paid by the brokers they refer as soon as the transaction closes. It’s commonplace for brokers to pay for leads and referrals as an promoting price of doing enterprise.

Many different providers, like Zillow, cost brokers a hefty price for leads which can or could not pan out. HomeLight’s mannequin — of accumulating a referral price solely after the transaction closes — is extra more likely to entice prime brokers who need to get certified for referral enterprise and need to carry out effectively, which advantages the consumer.

How Do I Open an Account?

It’s very simple! The portal is extraordinarily user-friendly, strolling you thru screens of multiple-choice questions to determine what you’re searching for. It rapidly matches you with a number of brokers who may be a great match for you.

How Is the Buyer Service?

HomeLight is a web based service. There are cellphone numbers listed however they don’t have any electronic mail addresses linked to any of the staff. There are quite a lot of useful articles and movies which are readily accessible if in case you have a query, and there’s a “contact us” type you’ll be able to fill out. In researching this text, I crammed out the shape and requested somebody name me. Maybe I’m simply old style however when I’ve a query, I’d choose to speak with somebody moderately than fill out a type and look ahead to a response.

Ought to I Belief HomeLight’s Suggestions?

HomeLight is a well-established firm with optimistic on-line evaluations and an A+ rating with the Higher Enterprise Bureau (BBB). HomeLight’s agent suggestions are unbiased, performance-based and data-driven. Brokers can’t pay to be part of HomeLight. The one method an actual property agent can affect their rating and be really useful on HomeLight is to deal with extra transactions and enhance their stats. Nevertheless, any licensed agent can be part of HomeLight so in a geographic location the place there’s little market exercise and few brokers, it’s potential to get matched with an agent with much less expertise than you may choose.

When you’re searching for a reliable agent with quite a lot of related expertise, HomeLight is one useful resource to think about. You also needs to contemplate asking family and friends for a direct referral of an agent with whom they’d a optimistic private expertise. You may also discover out who the neighborhood specialists are and attain out to them — most brokers work in restricted geographic areas and turn into intimately conversant in residence values and market exercise in particular areas. That related, native expertise is usually the distinction between getting a deal and paying an excessive amount of.

Is the Web site Safe?

As a consumer searching for agent suggestions, you might be offering basic details about what you’re searching for and your contact particulars. You’re not offering any monetary particulars that want particular safety safety. Even so, HomeLight takes safety significantly and doesn’t promote your title and data to outdoors advertisers. As a consumer, you authorize HomeLight to share this data with their vetted actual property brokers.

Execs and Cons


  • Free: The service is free for customers. Whenever you do a transaction with an agent you chose on HomeLight, that agent pays a referral price again to HomeLight.
  • Quick and straightforward to make use of: It couldn’t be less complicated. Reply a number of questions on what you’re searching for and also you’re matched with skilled brokers who’re prepared and motivated that will help you. You don’t should name round to completely different brokerages and hope you discover a good agent.
  • Information-driven agent suggestions: As a substitute of looking out the Web, pestering family and friends for a referral, or taking an opportunity on simply any agent whose image you want, HomeLight vets brokers for you utilizing verified information concerning the particular offers they’ve efficiently accomplished the place you reside or need to transfer.
  • Massive community of high quality brokers: HomeLight boasts 28,000 brokers. When making a match, HomeLight’s algorithm considers agent efficiency components comparable to their variety of transactions, common residence value, geographic space, common gross sales value vs. common itemizing value, and the variety of days  a property is on market. Meaning you get paired with an agent who’s close by and has closed many transactions in your space.


  • You’ll get calls: After you enroll, brokers will name you. HomeLight limits the referred brokers to a few, although all three will probably name you. You possibly can interview each and select one, or go along with the primary really useful agent and inform the others you have already got an agent once they name. Some clients have complained about unsolicited calls and emails.

Options to HomeLight

There are a number of related platforms to HomeLight.

Intelligent Actual Property

cleverIntelligent has a nationwide community of pre-vetted full-service brokers. When you’re a vendor, going by way of Intelligent advertises a reduced itemizing fee construction of 1% with a minimal price of $3,000.


upnestAn agent referral service with a big agent community. Not like Intelligent or HomeLight, UpNest serves up a number of brokers who compete for your online business and also you get to decide on which one makes the very best supply. This mannequin can result in reductions on the itemizing price however there’s no assure.

Very best Agent

ideal agentTheir pre-vetting requirements are very strict and also you get matched with one extremely skilled agent. Nevertheless, their agent community is far smaller than HomeLight. Very best Agent pre-negotiates a reduced price of two% with the itemizing agent so you recognize that’s what you’ll pay as a substitute of two.5% to three% which is the everyday market price for sellers.

The Backside Line: Is HomeLight Value It?

You do not have a lot to lose when utilizing HomeLight. It’s a free service that does among the essential legwork behind discovering a realtor. Like all occupation, there are actually good brokers, common brokers, and some less-than-competent brokers. Who you belief to work with could make an enormous distinction in your expertise, each financially and emotionally.

HomeLight’s price construction is engaging to brokers as effectively. Brokers are in a position to break even—and possibly do higher—paying a 25% to 30% referral price. Some brokers shall be eager to simply break even as a result of, in the event that they do a fantastic job, they’ll probably get a referral.

Against this, I used to be approached by Intelligent to join referral enterprise as a result of my stats present I’m a prime agent in my space. I declined. A 1% fee is charity work. Until it’s an costly residence, 1% won’t even cowl my bills of doing enterprise.

As a shopper, HomeLight is an efficient place to begin your seek for a licensed and competent actual property agent. Reply a number of questions on-line, and also you’ll be immediately paired with a number of vetted brokers who’re prepared that will help you.

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