Mike Chester has been promoted to the newly created place of Government Vice President, Promotion & Commerce, at Warner Records.
In his expanded function, Chester will proceed to steer the label’s promotion division, whereas additionally overseeing its technique throughout streaming, digital, and business platforms and accounts.
Chester is predicated on the firm’s LA headquarters and studies to Co-Chairman & COO Tom Corson.
Since becoming a member of Warner Data in 2018 as EVP of Promotion, Chester has spearheaded a revamping and revitalization of Warner’s promotion staff and technique throughout each format and platform, says the label.
The end result has been a run of over 30 No. 1 singles and the breaking and growing of a multi-genre array of artists, together with Dua Lipa and Saweetie.
Chester got here to Warner Data from Scooter Braun’s SB Initiatives, the place he served for 4 years as SVP, Advertising and Promotion.
There, he labored carefully with Justin Bieber, Ariana Grande, and plenty of different chart-topping artists.
He beforehand spent over a decade at Def Jam Recordings, rising to Vice President of Promotion.
“We’re lucky to have an government of Mike’s deep information, expertise, and fervour.”
Tom Corson mentioned: “The creation of this new submit not solely acknowledges Mike’s wide-ranging artistic imaginative and prescient and unparalleled drive, however displays the fast evolution of the media panorama.
“As followers devour music from a number of sources, from radio to streaming to gaming, boundaries between platforms are more and more fluid.
“We’re lucky to have an government of Mike’s deep information, expertise, and fervour to deliver collectively these key promotional and business areas underneath a unified strategic method.
“Mixed along with his excellent artist relations expertise, Aaron and I each really feel Mike is the right option to leverage thrilling newfound alternatives for our superb expertise and their music.”
“I’m thrilled to take this subsequent step in my profession.”
“I’m thrilled to take this subsequent step in my profession underneath the unimaginable management of Tom and Aaron.
“The folks at Warner are phenomenal, and our artist roster – from rising expertise to superstars – is delivering one implausible report after one other.
“Lengthy-term artist improvement is our prime precedence, and the avenues to deliver extra music to extra followers are multiplying by the day.
“I’m wanting ahead to working with our promo and commerce groups to interrupt information and construct careers in a vastly dynamic, increasing musical atmosphere.”Music Enterprise Worldwide