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NAR: Drones, Cybersecurity Are Real Estate’s Top Emerging Technologies


The 2021 Know-how Survey listed drones (37%) and cybersecurity (34%) as prime traits, with 5G connections (31%) and digital actuality (30%) shut behind. High present tech instruments embrace eSignature (78%), MLS apps (54%), social media (53%), lockboxes (48%) and video conferencing (39%).

WASHINGTON – Realtors® see drones and cybersecurity as essentially the most impactful rising applied sciences to their enterprise, in accordance with a brand new report from the Nationwide Affiliation of Realtors® (NAR).

NAR’s 2021 Technology Survey examined NAR members’ present tech utilization and ideas on future actual property know-how. Within the look forward over the subsequent 24 months, drones (37%) and cyber safety (34%) prime the listing of expectations, adopted intently by 5G quick web connections (31%) and digital actuality (30%).

“The pandemic has confirmed to all of us within the trade that know-how will proceed to remodel actual property,” says NAR CEO Bob Goldberg.

The survey additionally examined Realtors’ present use of know-how. It discovered that the highest instruments over the previous 12 months had been:

  • eSignature (78%)
  • Native MLS apps/know-how (54%)
  • Social media (53%)
  • Lockboxes (48%)
  • Video conferencing (39%)

Many brokerages present these applied sciences to their brokers: 37% of respondents mentioned their brokerage offers them with all of the know-how instruments they must be profitable, and 27% strongly agreed.

The highest instruments supplied by brokerages included:

  • eSignature (57%)
  • Private web sites (54%)
  • Buyer relationship administration (54%)
  • Transaction administration (50%)

Roughly one out of three Realtors (36%) mentioned their dealer doesn’t cost any know-how charges, and 50% mentioned the worth their dealer charged was affordable.

Even when brokers don’t provide the know-how, Realtors are prepared to pay for it, in accordance with the report:

  • 36% of Realtors spend on common between $50-$250 per thirty days on know-how to make use of of their enterprise
  • 18% spend between $251-$500
  • 23% – practically one out of 4 – spend greater than $500 every month on know-how

When requested about desired know-how instruments not at present supplied by their dealer, cybersecurity topped the listing:

  • 19% mentioned cybersecurity
  • 16%: lead era (16%)
  • eNotary (11%)
  • Buyer Relationship Administration, or CRM (10%)
  • Private web sites (10%)

Social media

Based on the survey, Realtors use social media now greater than ever. The highest social networks used of their enterprise is:

  • Fb, utilized by 90% of Realtors
  • Instagram (52%)
  • LinkedIn (48%)
  • YouTube (24%)
  • Twitter (19%)

Video has additionally performed an ever-increasing position within the advertising and marketing of properties on social media: 35% use video of their advertising and marketing and 35% don’t use video however hope to within the close to future.

“There isn’t any denying that social media has turn into an integral software to advertise a list,” Goldberg says. “The pandemic has brought on extra of our members to make use of social media and video to creatively market themselves and their properties.”

The highest causes cited for utilizing social media embrace:

  • They’re anticipated to have a presence on social media (54%)
  • It helps construct and preserve relations with current purchasers (49%)
  • To advertise listings (49%).
  • To search out new prospects (36%)
  • To assist them community with different actual property professionals (33%)

Social media additionally topped the listing on the subject of lead era. The highest three tech instruments that produced the very best variety of high quality leads within the final 12 months had been:

  • Social media (52%)
  • CRM (31%)
  • Their MLS website (28%)

Present and future actual property tech matters are the main target of NAR’s iOi Summit, going down August 17-18 in Dallas, Texas.

“iOi is all about innovation,” Goldberg says. “This occasion brings collectively proptech leaders and thinkers whose merchandise, providers and options will assist form the actual property trade and drive it ahead.”

© 2021 Florida Realtors®



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