New York & Company to launch first menswear collection

Dive Transient:

  • Digital attire retailer New York & Firm will launch its first menswear assortment on Aug. 10, based on data the corporate despatched to Retail Dive.
  • The retailer can be delivering its “most expansive assortment up to now” of girls’s footwear, which shall be launched in September.
  • New York & Firm plans to introduce dwelling merchandise within the fall.

Dive Perception:

New York & Firm, an iteration of which was as soon as referred to as a mall-based ladies’s specialty retailer, is accelerating its enlargement by partaking with totally different product classes.

The New York & Co. model traces its historical past again to 1918 and follows a long trajectory of ownership — from beginning as Lerner Outlets in New York Metropolis, promoting itself to L Manufacturers, altering its title to New York & Firm, promoting itself to a Wall Avenue agency, going public, altering its title once more, and in the end filing for bankruptcy through the summer time of 2020. The retailer was then acquired by The Saadia Group and have become a digitally-based firm.

Now, in its current kind, the retailer is accelerating that e-commerce presence by transferring into totally different product classes.

Its introduction to menswear will characteristic 150 items together with tees, sweaters, fleece hoodies, joggers, pants, denims, jackets and luggage. The scale vary for merchandise is from small to XXL for tops and 30 to 40 for pants and denim, and can value between $29.95 and $129.95.

With regards to its footwear product enlargement, New York & Firm shall be designing in-house for the primary time. The 85-piece assortment in sizes 6 to 11 will embrace flats, mules, pumps, booties and different types and can vary in worth from $39.95 to $119.95. It should even be the corporate’s first time providing half sizes.

Attire gross sales had been especially hard hit within the early days of the pandemic, as office and special day clothes had been put apart for extra comfy choices. The class skilled a comeback, although, with clothes and accent gross sales up 57% in June. Current retail beneficial properties pushed by elevated foot visitors in shops and shoppers partaking extra in life occasions could also be impacted by the COVID-19 surge introduced on by the delta variant.

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