Not for Diana | Seth’s Blog

Demetri Martin tells the story of seeing a necklace on the market. It says, “Diana” on it.

“Wait,” he says to the proprietor of the jewellery retailer, “you’d in all probability promote extra if it stated ‘Not Diana’ on it.” In any case, nearly everybody isn’t named Diana.

The absurdity of this story is exactly why specializing in the smallest viable viewers makes a lot extra sense than making an attempt to make common stuff for common folks.

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