Writing a blog demands hours, and if the published post does not earn the expected traffic, then it can be demotivating.
Fortunately, there is a way to combat low traffic: SEO (Search Engine Optimization). At ZealousWeb, we always aim to write content that ranks higher on Google, and SEO-friendly text bridges the gap between the search engine and the audience. But you may ask how to incorporate it into your content. Do not worry, we have covered it all for you. In this article, you will learn SEO tips to master your writing.
In 2020, a Search Engine Journal Study found that the clickthrough rate for websites in position one on the SERPs is 25%. The number drops to 15% for websites in position two and 2.5% for websites in position 10. The number gets even lower when you reach page two of a Google search. If your website is not on the first page, chances are slim.
Fewer visits to the site mean fewer chances to generate leads. Hence, the best option is to invest in advertising or find an SEO agency to help you rank higher with SEO writing to bring consistent traffic.
Before You Begin, Search For a Keyword.
Before you start writing your blog, you have to do keyword research. Targeting specific keywords and phrases would be beneficial to dominate the search results as it will cut through SERP and outrank your competitors.
These keywords will become part of the topics you write about. However, please remember that the most obvious keywords sometimes do not align with your strategy. Additionally, keywords will evolve as trends change, terminology of your service will grow.
Please conduct keyword research periodically to find out if you are still using the right keywords; otherwise, you will miss out on ranking opportunities.
How To Write SEO-Rich Content?
Curate Your Post Structure Carefully
It will be best for you to have a clear understanding and structure to write SEO-friendly blog posts. Your blog should have the following:
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An introduction to the topic
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A body for the main message
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A conclusion to summarize the content of your blog
Decide what you want to discuss in the above three sections and create the table of contents for an organized approach. It will summarize your post and help you create readable content.
Title
The Google keyword tool can help you find the relevant phrases people are searching for. Please ensure to use keywords in the title of your blog post. Your keyword phrase should be as close to the subject title as possible.
Meta Description
Remember to include the keyword in the meta title. Google crawls the meta description to determine search rankings. It will help your target audience when they search for the services you provide. Ideally, the meta description has 150 to 160 words, and you will find it underneath your search result.
Keyword Density
Keyword density means how often the keyword has been used in your content. The ideal ratio for the keyword is 1% to 3%, and following this ratio reduces the chances of keyword stuffing or overuse.
Heading Tags and Paragraphs
Use paragraphs wisely. Each section should have its idea, so decide what message you want to convey in each paragraph. Please do not start each new sentence on a new line just because it looks nice.
An accurate heading will help your readers understand what your content is about. If you want people to find their way through your articles, it would be great to add subheadings to lead them; it will help them scan your page and convey the structure of your writing. It does not only improve readability but is also suitable for SEO. That’s why it is also essential to use keywords in your subheadings. However, it does not mean one can add it in every heading, as it will make the text spam.
Keyword Highlighted
The keyword must appear in the blog as bolded words. You can also link your website to your keywords to draw your audience’s attention, but it shouldn’t be overused.
Keyword in Images
The image featured in your blog will require you to add alt text. It will describe what is happening in the photo and help Google understand why the picture is used in the blog post. Please remember to align your sentence with your blog post.
For instance, if your article is about the webinar, then you should include an image that depicts a virtual meeting or people attending a meeting virtually with a laptop. Include the main keyword, ‘webinar,’ and write a sentence narrative around it to keep it on the image.
Compress Images
Google supports pages with fast loading speeds. Multiple images in your post, each over 100 KB, will affect your page speed. Heavy photos will create lag in the search. Some tools are available to compress images without compromising quality.
Link Building Strategy
Include high-value assets in your post, such as factual data, to make your blog linkable. A good link-building strategy will rank you higher on google search, and Google will count it as more trustworthy content. So writing a good blog would work in your favor as other websites may hyperlink your blog within their posts.
Optimize the Length of your Article
Google likes long articles. However, if your article is too long, your audience may not read it. Striking a balance is the key here. You can write long articles when you know you are a skilled writer. Your blog should have a minimum of 800 words, and make sure you use focus keyphrases to make it SEO friendly.
Link to Existing Content
If you have written content for the same topic earlier, you can link it to the previous post. It will strengthen the new and existing blogs because linking shows authority on the subject. Also, it is essential for your rankings in Google. Linking to other content published by you is great for your readers, as they may want to gain more knowledge on the subject. It will also help to navigate your site.
It is called internal linking, and your readers will thank you for it. It manages your content in such a way that creates understanding between various content on your site. So spend some time linking to and from your previous blogs.
Summing up
If you follow the above points to write SEO-friendly content, your website will rank higher on Google. Nowadays, there are automated tools available to measure the SEO for your blog. For example, a free WordPress plugin named WordPress SEO is used for optimizing your blog post.
Why Choose ZealousWeb SEO Packages?
Are you searching for a cost-effective SEO package? Then your search indeed ends with ZealousWeb. We provide affordable SEO packages that bring your business to the limelight on all the significant search engine results.
With the combination of advanced techniques and strategies in our SEO packages, we encompass various business requirements and offer a perfect solution for your business.
We aim to bring in relevant traffic and improve the search engine ranking of your website. Our SEO services packages are designed for small, medium, and significant levels of businesses alike. Our experts also provide customized packages for SEO and PPC activities at an affordable price.
Visit us online to learn more about our SEO packages.