Noting that Anywhere ends in “re” for real estate, Realogy says the new branding will “rename and rebrand the company” and “reinforce our commitment” to the future.
MADISON, N.J. – Realogy Holdings Corp. announced a company rebranding. Going forward its name will be Anywhere Real Estate Inc., but generally referred to as “Anywhere,” located on the web at anywhere.re.
Realogy includes a number of real estate related businesses and calls itself “the leading and most integrated provider of U.S. residential real estate services encompassing franchise, brokerage, relocation, and title and settlement businesses as well as a mortgage joint venture.”
According to the company, it supported about 1.5 million home transactions in 2021. It includes major U.S. real estate names, such as Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA and Sotheby’s International Realty. It claims 196,200 independent sales agents in the U.S. and an additional 136,400 in 118 other countries and territories.
During an investor event, Realogy laid out the next phase of its strategy:
“We will harness the power of our extensive agent network, leading brands, scaled core services, deep technology and data, and strong financial flexibility to create a better transaction experience for any consumer, anywhere,” said Ryan Schneider, Realogy president and chief executive officer. “We are so excited about the opportunity ahead of us that we chose to rename and rebrand the company to reinforce our commitment to delivering this future.”
Melissa McSherry, Realogy chief operating officer, says home buying and selling hasn’t kept pace with the digital transformation in other industries. “Our goal is to leverage our differentiated market position, including with technology, to streamline the buying and selling journey and allow consumers to focus on what matters most – the joy of homeownership. This focus will guide how we evolve our product strategy for both consumers and agents as the trusted advisors of the transaction.”
During the investor presentation, leaders laid out 2026 financial targets, including a goal to surpass 20% market share through accelerated expansion – an “updated capital allocation strategy … aims to balance investments in powerful growth initiatives with the flexibility of returning capital to investors.”
According to Realogy, the new “Anywhere” name means a desire to “meet consumers anywhere on the transaction journey across the entirety of the market,” and the “re” at the end of Anywhere is a nod to the real estate industry.
“As we set forth our bold consumer-first, agent-led strategy, it was clear there was one brand that did not carry that same emotional connection – the Realogy brand,” says Schneider. “The Anywhere name and identity serve as both our aspiration and commitment to changing the transaction experience for consumers.”
The Anywhere naming and brand development was led by multidisciplinary San Francisco-based design studio, Hybrid Design.
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