Relentless kicks off campaign with British rapper

The #WithoutLimits marketing campaign sees a brief movie run throughout YouTube, Fb, Twitter and Instagram that includes Aitch.

Customers also can get their fingers on a restricted version Aitch x Relentless Origin 500ml can, that includes an on-pack competitors to win a day trip with Aitch or merchandise.

Martin Attock, vice-president of economic growth at Coca-Cola Europacific Companions, stated: “Our power drinks manufacturers have continued to develop over the previous twelve months – up 30% in worth and performing forward of the market to extend our share of the phase to nearly 31%.

“Price £43m and in development yr thus far, Relentless is vital to our portfolio and has been powering experiences in music for greater than a decade.

“That’s why partnering with one of many high artists on the UK rap scene is one thing that we all know will resonate nicely with followers of the model.

“Mixed, our #WithoutLimits marketing campaign and on-pack promotion will drive much more customers into shops for a can of Relentless, particularly because the on-the-go mission continues to select up – and we’re urging retailers to take benefit.”

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