THE MIRROR OF MEDIA

Ritter Sport rolls out impulse bars into Scottish Spar stores


The Ritter Sport Mini vary is offered in 33g duo bars in Cornflake, Complete Hazelnut, Alpine Milk Chocolate and Butter Biscuits, retailing at 60p every.

Katy Clark, head of promoting at Ritter Sport, mentioned: “With its ‘one for now, one for later’ proposition, the Ritter Sport Mini portion-controlled impulse pack is the proper on the go format as we begin to return to regular.”

The model mentioned 66% of shoppers wish to benefit from the full style of chocolate, quite than change to decreased sugar choices.

Single serve packs are the preferred impulse format, loved by 66% of shoppers shopping for this class.

It mentioned nearly half of chocolate gross sales in comfort are singles, making this format crucial chocolate class in these shops.

Nonetheless “duo” packs are the primary development space in singles at 7%, driving worth to the class.

Clark mentioned: “These spectacular numbers add as much as an enormous alternative for Ritter Sport Mini packs to drive shopper penetration.

“Mini introduces a brand new want state to drive trial of the Ritter Sport model by way of an entry level trial measurement format.”



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