Secrets of Success with Business Matters, Tamas Kadar, SEON


Featured in Forbes’ ‘Hottest Younger Startups in Europe’ and is a daily startup pitch winner. Tamas Kadar is a real tech nerd’s product visionary for making a fraud-free world. He talks to Enterprise Issues about his firm SEON.

Tamas began SEON together with his co-founder once they have been nonetheless college students in college and constructed it from scratch. A graduate of the elite Corvinus College, he studied Deep Information Comms the place he noticed first-hand how fraudsters and hackers regarded to get round safety measures. 

What services or products does SEON present?

Briefly, we struggle fraud. We enable corporations starting from multi-billion greenback companies to small start-ups to forestall fraud on their platforms.

Extra particularly, we will look into every one who indicators as much as a website or carries out a transaction and acquire way more info than what they supply. For instance, we will examine if their e-mail deal with is expounded to any social media profiles – whether it is then that’s signal that the e-mail is from an actual particular person and never created by fraudsters.

We will additionally fingerprint units to ensure that one laptop isn’t establishing dozens of accounts, and that they aren’t accessing the location by way of a VPN or datacentre. Our techniques then intelligently resolve on a plan of action based mostly on probably a whole lot of items of information: most clients shall be accepted, some with too many pink flags shall be rejected and others is likely to be requested for extra verification because of an ‘adaptive friction’ system.

What kind of companies do you’re employed with?

Any enterprise that interacts with clients and shoppers on-line could make use of our merchandise – for those who do any type of on-line transaction then you’re the potential sufferer of fraud and might due to this fact be one in every of our clients.

We’ve clients that vary from main airways to small retailers, and we’re significantly robust with corporations thought-about ‘excessive threat’ by older anti-fraud suppliers, like eGaming, crypto exchanges and monetary innovators within the Fintech and buy-now-pay-later area.

What downside does your organization resolve?

On-line crime is a multi-trillion dollar industry that may very well be as giant as $10.5 trillion by 2025. It prices companies, governments and people greater than pure disasters, local weather change and navy spending mixed, so it’s vital that we discover methods to counter on-line fraud that enable us to proceed to purchase and promote on-line with out threat.

In fact, we might considerably cut back fraud with time-consuming, invasive checks to ensure each shopper and transaction is reputable, however our strategy is to scale back this ‘friction’ as a lot as potential whereas nonetheless giving everybody concerned in a transaction first-class security.

What’s your USP?

We’ve mixed best-in-class AI-driven fraud safety that’s consistently evolving to fulfill the wants of the worldwide digital fraud downside with the type of accessibility and product-focussed mindset that you’d discover from a start-up.

There are different corporations working with machine studying to create anti-fraud options, however our mentality and the way in which we strategy issues is extra attuned to the way in which cutting-edge corporations work now. Which means concepts like giving our clients 30-day free trials like Netflix as a substitute of forcing them right into a prolonged and dear service-level settlement and letting them administer their safety by way of a telephone app- our clients can reply to threats from anyplace on the earth, which is right when extra persons are distant working than ever.

What are your organization values? Have you ever ever had them challenged and if that’s the case, how have you ever handled it?

The product at all times comes first – we’ve to be making the easiest answer in the marketplace, as a result of our clients might stand to lose thousands and thousands if the safety we offer is substandard. We additionally know that an ideal product results in phrase of mouth, which results in gross sales – 90% of our clients come on to us as a result of they’ve heard about what we will do for them.

In our day-to-day, we encourage honesty, transparency and inclusion. Anybody in our firm can have an ideal concept, so we don’t implement inflexible hierarchies and we ensure that everyone seems to be heard.

How do you make sure that you recruit a group that displays your organization values?

We make it very clear from the outset what our values as an organization are – anybody who even visits our web site or reads our weblog can get a way for who we’re and the type of values we’ve. That’s an necessary step: exhibiting at each stage what you consider in and the way you consider the issues that the corporate solves.

We’ve grown as an organization to the purpose the place senior administration can not have a one-to-one relationship with each worker like we might once we began, so we’ve to belief managers to rent individuals who share our enthusiasm for breaking the enterprise mannequin and convey a extra private and shopper led method of enterprise.

Individuals who love what they do at all times succeed at SEON. 

Are you cheerful to supply a hybrid working mannequin of residence/workplace post-covid?

As a result of we’re an organization with workplaces all over the world – Hungary, London, the US, Indonesia (with extra within the close to future) – we’ve at all times been working ‘remotely’.

Collaborating by e-mail and videoconferencing has been one thing we’ve been doing because the early days of the enterprise, so it’s not been tough for us to adapt.

We’re in interval of hyper development on the firm and this coincided with the pandemic, which means that all our new staff within the final 18 months have been in the identical boat – distant working, solely assembly fellow staff over Zoom, and so forth. however there have nonetheless been loads of alternatives to get into the workplace, as native pointers enable in every location.  

Do you might have any ideas for managing suppliers and clients successfully?

There’s at all times a spot for professionalism: ensuring that you simply ship on what you promise that you simply reply to emails and so forth. However that may solely take you to date, and by being extra private we’ve managed to outperform our extra company opponents.

Attending to know our clients personally and understanding not simply the issues that their enterprise faces however the inside hurdles they should face to unravel these issues is how we will add considerably extra worth and create enterprise relationships which are going to result in our clients turning into advocates for the corporate.

Any finance or cash-flow ideas for brand new companies beginning out?

You don’t have to be a multi-billion greenback unicorn in your first yr to achieve success within the tech trade. We’ve been acutely aware in rising by way of the power of our product somewhat than relying purely on exterior funding, which has meant that we’ve been in a position to retain monetary management of the corporate and we’re not splitting our earnings with too many exterior events. The nice factor is, this technique has led nice enterprise capital corporations, like Creandum, to come back to us.

Aside from that, we’ve at all times had a mentality that if one thing doesn’t present worth we don’t want it – fancy workplaces and branding are good to have however while you’re beginning out you don’t should do issues simply because that’s what a ‘skilled’ firm does. Our motto has at all times been ‘no matter works’.

In case you might ask one factor of the federal government to alter for companies what wouldn’t it be?

Take fraud much more severely. If the rest was costing the world ten trillion {dollars} a yr it might be handled instantly, however as a result of there’s a lack of know-how round digital crime and its results, mixed with a dismissive angle that claims that something that occurs digitally isn’t ‘actual’, we’ve a scarcity of urgency and positively a scarcity of joined-up considering.

One of many solely upsides of latest high-profile ransomware assaults is that they’ve purchased consideration to the truth that even main corporations will be the goal of assaults that have been beforehand regarded as an annoyance for people. It will hopefully result in the type of international management that we have to begin decreasing fraud.

What’s your angle in direction of your opponents?

You’ll be able to’t shake issues up in any trade since you assume that your opponents are getting issues fully proper. We all know that even our strongest competitor isn’t doing every thing effectively sufficient, and if we thought that there was no hole available in the market for a greater method of doing issues then we wouldn’t have based our firm. That doesn’t imply that we’ve to be antagonistic in direction of different corporations in our discipline. There’s at all times one thing to study from them – which isn’t the identical as copying them.

Any ideas on the way forward for your organization and your goals?

We need to turn out to be the go-to answer for companies to beat fraud. You recognize you’ve made it when your model title turns into a verb, like Zoom, Google or Photoshop have. I’d love each on-line enterprise to do a SEON examine. 


Cherry Martin

Cherry is Affiliate Editor of Enterprise Issues with duty for planning and writing future options, interviews and extra in-depth items for what’s now the UK’s largest print and on-line supply of present enterprise information.





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