The 3-Step Process to Build Your Own Dynasty Like Jay-Z

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How do you construct your very personal dynasty? How do you develop into a legend?

Jay-Z, aka Sean Carter (and one million different nicknames), is aware of a factor or two about constructing a dynasty. He’s launched a report label, clothes strains, colognes, different artists’ careers, a music streaming service, AND is the CEO of Def Jam (all whereas being Beyonce’s husband).

However how within the H to the Izzo did this common (learn: goofy) trying dude from Brooklyn’s impoverished Marcy Tasks go from rags to riches and construct a dynasty?

For these of you who don’t know, the person who now graces GQ journal covers got here from nothing. His dad skipped city at a younger age, and to assist help his mother he dealt medication at a younger age. Whereas dealing, he began rapping as a strategy to get by means of the day. He realized fairly shortly he was proficient, and I feel it’s secure to say the remainder was historical past.

However after we say “the remainder is historical past”, we completely ignore the technique and mindset behind the success. We resign to the concept that “some persons are simply that good”. And after we try this, we miss alternatives to be taught and apply it to our personal life.

So how do you construct your personal dynasty? Let’s break down 3 methods Jay-Z did it.

Construct Your Dynasty Step 1

The very first thing Jay did was understand it’s okay to not be the primary particular person to do one thing. Right here’s what I imply: Jay hit the music scene within the mid Nineties. By that time hip hop had a few decade and a half within the public eye. And in that decade and a half, there have been all kinds of rappers, a lot of whom rapped about life within the streets, together with Infamous B.I.G., 2pac, and N.W.A.

Now, he may have been like, “Oh shit, different folks have already rapped about this, together with 3 of the very best acts ever…I higher discover one thing else to do.” However he didn’t try this.

As a substitute, he mentioned,

“I’ve a novel voice, with my very own views. I can do that.”

Though rapping concerning the streets was a performed out act, it was his distinctive voice and private encounters that allowed him to do it and keep recent. He knew that it’s not about being the primary, it’s about having a voice.

What number of instances have you ever killed an thought you had since you mentioned, “Oh, another person did it already” ?

Takeaway 1: You don’t want an unique thought to get began on one thing, your voice is what makes you distinctive.

Construct Your Dynasty Step 2

The second factor Jay did was make shit occur. Extra particularly, after refining his craft whereas nonetheless dealing medication, he made the choice that he wished to say goodbye to the crack sport and hi there to the rap sport. So he shopped his demo tape to a number of high-profile report labels.

All of them mentioned no.

That’s proper, the person who’s now arguably the best rapper of all time was informed “no, you’re not adequate,” by the key report labels. So what did he do? He may have taken his ball and gone residence. However he didn’t.

As a substitute he mentioned,

“I’m not ready for the world to present me what I would like. I’m not ready anymore. I’m creating what I would like and placing that into the world.”

He created his personal label, Roc-A-Fella Data.

He constructed a platform so he may put his music out and attain his targets.

When the world informed him “you may’t”, he mentioned, “oh sure, sure I can.”

When was the final time you had an thought, perhaps even began engaged on it, and somebody mentioned “no, that’s silly” so that you gave up?

Takeaway 2: Don’t anticipate another person to present you permission. Give your self permission and create your personal platform.

Construct Your Dynasty Step 3

It’s one factor to say, “I’m gonna go do that alone!” and a very completely different factor to truly do it. How did Jay create his personal label, having no skilled enterprise coaching? Right here’s the third factor he did. Bear in mind how this entire factor began with him hustling on the streets? Effectively, let’s take a look at what truly goes into that. As a drug seller, he realized firsthand:

  • Provide and demand
  • Prices, revenues, and revenue margins
  • Optimum promoting instances
  • Stock administration
  • Worker administration and payroll (he had different sellers working beneath him)

Whereas he had no formal enterprise coaching, he had constructed his personal enterprise already (albeit unlawful), and realized that the data and abilities he developed in a single area may very well be utilized to a different. He didn’t say, “Oh shit, I must go and take lessons so I can construct a label.”

As a substitute, he mentioned,

“I can take what I’ve already carried out, and merge it with what I need to accomplish.”

That is fairly probably essentially the most missed facet of constructing your personal dynasty. We’ve been prescribed skilled labels to the purpose the place we embody that one factor that we’re, and suppose that it’s not doable to interrupt into one thing else. “I’m only a marketer”“I’m only a designer”“I’m only a trainer”“I’m simply an engineer”. Fuck that–you’re not JUST something. After we suppose like that, we keep confined to these partitions and by no means take motion on our concepts.

We take as a right the abilities we’ve already developed in different areas of our life. Do you’re employed in PR? Nice–you’ve pitched tons of of individuals on story concepts, which implies you know the way to do gross sales too. Graphic designer? Superior–you’ve compiled disparate photographs and colours to make one full design, which implies perhaps you may assemble and deconstruct the layers of somebody’s character and coach groups on higher perceive one another.

Jay didn’t say, “I’m only a seller.” He mentioned, “I understand how to hustle, so I’m gonna hustle in a brand new approach now.”

In truth, one in all his most memorable strains in a track is,

“I’m not a businessman. I’m a enterprise, man,”

that means his life is the enterprise itself. He’s not one other spoke within the wheel. He IS the wheel. When was the final time you held your self again since you mentioned you had been “only a _______”?

Takeaway 3: You will have a wealth of information and abilities. Use what you already know in a single area and apply it to the thought you need to take motion on.

It’s straightforward to have a look at somebody like Jay-Z at this time and suppose, “yeah some persons are simply fortunate” however the reality is luck is the final card Jay-Z has ever been dealt. He architected his dream and constructed a dynasty.

He took a Exhausting Knock Life however mentioned I’m not gonna Stick 2 The Script. He had a Second of Readability and mentioned I’m gonna Change The Sport. Now he’s Brooklyn’s Best and he Runs This City.

(these had been all Jay-Z track titles by the way in which)

Don’t wait. Construct your personal dynasty.


What’s up Under30CEO! My title is Rajiv Nathan and I wrote this dandy. I’m additionally the cofounder of Thought Lemon. Thought Lemon is your profession wingman, serving to you grasp your private model and get observed. We have now a candy voice formulation information over on our web site, which is able to:

  • Ask the 6 questions that can change your life
  • Uncover the connections between your private {and professional} lives
  • Arm you with a framework for figuring out your ardour
  • Lay the groundwork to your private model platform
  • Refine your voice and writing model
  • Set the stage for an genuine life doing work you’re keen on

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