The 5 Best Blogging Platforms and Blog Sites for 2021


Need to bounce straight to the reply? One of the best running a blog platform for most individuals is unquestionably Wix or WordPress with Bluehost Hosting.

Constructing an excellent weblog begins with selecting the best platform—and there are actually simply 5 ones price contemplating.

First, you’ll be able to construct an internet site and host your weblog there. Constructing your individual web site and running a blog on it’s the old-school strategy to construct a weblog. You will have two methods to do that:

These choices require a bit of extra upfront work, however you’ll personal and management your web site fully.

The opposite possibility is to make use of a running a blog platform like Medium or LinkedIn. 

These platforms mix the attain of social media with the instruments you should craft weblog posts. They provide the likelihood to get your writing in entrance of extra individuals—however you’ll be on the mercy of an algorithm.

Which means you’ll be in much less management of who sees your posts, how a lot you’ll be able to customise your weblog, and the way you become profitable from it. 

However there are many advantages and disadvantages for each routes. It may be robust to choose one.

On this information, I’ll break down how one can arrange your weblog and make it easier to choose which weblog web site, software program, or running a blog platform is finest for you.

The High 5 Finest Running a blog Platforms and Weblog Websites for 2021

Listed below are our picks for the highest weblog platforms and who they’re finest for:

  1. Wix — Finest for newcomers constructing an expert weblog
  2. WordPress with Bluehost — Finest for extremely scalable and customizable blogs
  3. Squarespace — Finest for photographers, artists, and designers
  4. LinkedIn — Finest for networking with thought leaders and influencers
  5. Medium — Finest for getting a foothold in running a blog for an viewers

#1. Wix – Finest for Newbies Constructing a Skilled Weblog

  • Simple to make a fantastic web site
  • No coding required
  • AI-powered web site builder
  • Tons of nice weblog templates

Try for free

Complete Rating: 3.8 
Easy Studying Curve: 4.3
Area of interest-Pleasant Customization: 4.3
Viewers-Constructing Instruments: 4
Revenue Potential: 2.5

Wix provides newcomers a strategy to make it seem like professionals designed their blogs—all while not having to study code or net growth. 

The truth is, our panel of customers gave it excessive marks for ease of use, praising the platform for its usability and a comparatively easy studying curve.

One person informed me, “I believe it’s as simple as it may well get for individuals with no coding background.” They created their web site with ease with out working into any stifling restrictions.

One other person known as out the drag-and-drop editor’s intuitive UI and its instruments to create individualized layouts and designs. 

We jumped in and examined it out for ourselves and located they had been proper. You may create a weblog in only a few minutes. Wix even walks you thru all the course of step-by-step in the event you want it.

Wix Blog Templates

They provide tons of of templates throughout many various classes of internet sites. For instance, they’ve templates for journey blogs, easy portfolios, or images galleries. We love the way you don’t must have any coding data to maneuver belongings round and create the weblog you need. 

One other person agreed that Wix supplied a really intuitive weblog constructing expertise whereas including, “If I’m not sure a couple of sure subject, it’s fast to search out it by way of their help.”

Wix gives each reside help by way of a 24/7 callback service (in the event you’re in america) and an enormous data base with articles to assist newcomers out after they’re caught. 

However you may as well simply let Wix’s ADI builder deal with many of the soiled work totally. This instrument leverages synthetic intelligence that can assist you construct the precise web site you need by simply answering a number of questions.

Running a blog with Wix

Wix’s weblog supervisor is certainly easy and intuitive, with analytics and Search engine optimization constructed proper in. It’s easy so as to add the fundamental options you may want in your weblog, too—components like social instruments, likes, feedback, hashtags, classes, and subscriber varieties.

Editing a Wix Blog

There’s a weblog template class, which is a superb place to begin. After you have your template chosen, I counsel updating the font, colours, and brand to personalize your template and assist it stand out from the remainder.

Create a blog post with Wix

Writing a submit is so simple as clicking Create a Put up, writing your copy, and including photographs. It can save you drafts and even give different contributors writing privileges to your web site. That is all simply as straightforward from a cell system as from a desktop—no app required.

In all, the running a blog course of is as intuitive and easy-to-use as of us described—however there have been additionally another additions that stunned me. 

There are various Search engine optimization options you should use, from alt tags to your photographs and inside hyperlinks to Search engine optimization titles and descriptions (which might be completely different out of your submit title) and nofollow tags for external links

That’s fairly good to have proper out of the field while not having to put in extra plugins or widgets. Simply just remember to replace your Search engine optimization settings for each submit—that is what will get introduced in search outcomes and is crucial for rating organically.

The ensuing submit may have a read-time rely to point out readers roughly how lengthy it’ll take to undergo your submit (one thing Medium additionally gives) and is a superb function to have for readers. 

We additionally like the power to make use of reside chat to work together together with your readers within the Wix app. In the event you construct an actual group in your weblog or are open to answering reader questions in actual time—say, about a web-based course you’re providing or a webinar that’s developing—then it’s a cool function.

We additionally observed how most Wix blogs tended to look nice throughout cell, pill, and desktop—one thing our customers mentioned helped them attract readers. “Since my web site runs very easily on any system,” mentioned one person, “it made it simpler for an viewers to flick thru my work and speak to me instantly.”

Cons of Running a blog with Wix

There are a number of downsides to Wix — however even from our panel of customers, it appeared their main complaints boiled down to some factors.

For instance, the platform generally doesn’t play effectively with cell units in the event you’re making an attempt to do extra formidable scrolling designs, like parallax scrolling. One person mentioned that “my scrolling impact can’t be achieved on cell so I needed to make a less complicated model [of my website] individually.”

There’s additionally the matter of the subscription price that—whereas pretty reasonably priced—may trigger some burgeoning bloggers to cringe (particularly in the event you plan to be extra bootstrap). In the event you plan on recouping a few of that cash with their ecommerce instruments, you’ll nonetheless need to account for paying for a pricier plan for that performance. 

The panel of customers scored Wix pretty low on monetization too—however that’s to not say it may well’t be carried out. Often Wix will function stand-out blogs that use their platform, and that may result in new alternatives as was the case with one in every of our customers.

“Being featured on Wix did get me some freelance alternatives, and finally landed me my full-time job,” they mentioned.  

In the end, we expect that regardless of the downsides, Wix is completely price it for the platform’s ease of use and out-of-the-box running a blog options. 

Why We Ranked It at #1

Wix gives one of the best running a blog platform for the overwhelming majority of readers coming to this text (i.e. newbie weblog builders). That’s why we ranked it primary: ease of use is such a crucial issue for these simply beginning that we gave it the highest spot based mostly on that alone. 

It gives a wide selection of themes that’ll match any kind of weblog and web site you wish to construct. You’ll additionally be capable to simply change the appear and feel of these themes to make your weblog look the best way you need it to—no coding data wanted. 

The customers we talked to praised Wix’s ease of use and the power to customise their blogs on the platform. Our personal hands-on analysis verified that. We may create an excellent wanting weblog with zero expertise with Wix in literal minutes. Think about what you may do with extra time. 

And in the event you actually wish to take the guesswork out of designing your web site, you’ll be able to even let Wix handle it for you by answering a number of questions and letting their superior AI handle the remainder.

Backside line: We extremely recommend Wix to beginner bloggers who wish to simply construct an excellent wanting weblog. Even skilled web site builders will discover there’s lots they will get out of Wix. And with instruments like its ecommerce performance and Wix e-mail advertising, you’ll be able to develop and form your web site to optimize for issues like revenue and viewers development.

#2. WordPress with Bluehost Hosting – Finest for Constructing Extremely-Scalable and Customizable Blogs

  • Extremely customizable
  • One-click WordPress set up
  • Plugins for reinforcing monetization
  • Tons of development potential

Try Bluehost today

Complete Rating: 4.2
Simple Studying Curve: 3.8
Area of interest-Pleasant Customization: 4.3
Viewers-Constructing Instruments: 4
Revenue Potential: 4.7

WordPress is likely one of the hottest weblog platforms on the market—and for excellent cause.

It’s a highly-customizable content material administration system (CMS) for bloggers who wish to construct out a web site for his or her enterprise. It’s additionally nice if or in the event you plan to scale your weblog for revenue. 

The rationale? WordPress is open supply. Which means they don’t preserve their supply code a secret. Builders can go in and create widgets, plugins, and different instruments to customise WordPress blogs—so that you can create any type of weblog you need

One person on our panel, who has caught with WordPress for 4 years, describes the CMS as “blogger-friendly” with loads of Search engine optimization options baked in. Their expertise is echoed by a lot of our different customers. 

That mentioned, there’s a little bit of a studying curve. To get essentially the most that you may out of WordPress by way of customizability, you’ll should be extra fingers on with the plugins and widgets you select and the way you handle the backend. 

Sure, which means you’ll seemingly need to fiddle round with html, CSS, and light-weight coding. 

Nonetheless, even that is pretty simple in WordPress—and it didn’t take lengthy for our customers to study the ropes in any respect.

“With no data of WordPress after I began it was a little bit of a steep studying curve however I figured all the things out shortly sufficient,” mentioned one person. “WordPress could be very intuitive and in the event you can’t determine one thing out, you simply need to Google it or test on YouTube and you’ll seemingly discover a solution.” 

One other echoed that sentiment. Nonetheless, in addition they mentioned that “it’s pretty straightforward to make use of” after running a blog on the platform for a number of days. 

The tradeoff is effectively price it, as you’re in a position to get a improbable web site totally personalized to your precise specs. That’s what makes it good for creating an internet site that’s primed for viewers development and revenue.

One person was additionally in a position to promote gadgets for third events so as to generate much more income. “I used to be in a position to monetize my weblog utilizing affiliate marketing online, together with infoproducts like ebooks and minicourses as soon as my viewers obtained sufficiently big,” they mentioned. 

They had been additionally in a position to leverage plugins to assist them construct their viewers—and generate income development. 

“One factor that helped with that was creating an e-mail subscriber record and a publication utilizing the Mailchimp plugin,” they added. “It’s essential in the event you actually wish to monetize your weblog.” 

And, as your weblog and viewers grows, you’ll be capable to proceed adjusting your web site to accommodate that development in no matter course you wish to go. 

Running a blog with WordPress

Confession time: WordPress is definitely the CMS we use right here at Quicksprout—so we’re a bit biased.

The truth is, we’re very biased. 

In the event you plan on constructing out a weblog that pulls in hundreds and even thousands and thousands of readers—to not point out monetizing it—we are able to’t advocate WordPress sufficient… however the panel of customers are proper after they say it’s a bit tough to study at first. 

At first blush, the weblog dashboard for WordPress appears extra advanced than most. However when you bounce in, it’s pretty straightforward to wrap your thoughts round. 

The platform launched their Gutenberg editor just lately, which might make the enhancing course of a lot easier. They lay out all the things you would possibly must publish a weblog in a reasonably intuitive, easy-to-grasp approach. 

I’ve used this new editor earlier than, and I actually like how one can drag sure components of your weblog posts and pages to the place you’d like them to be within the closing printed model. The format could be very straightforward to handle, and discovering issues like font settings and picture inserts is a snap. 

Positive, it’s not fairly just like the drag-and-drop performance as Wix and Squarespace have, since you’ll be able to’t edit all the web page—but it surely’s fairly darn shut.

I’ve additionally discovered that WordPress is extremely scalable. It doesn’t matter what you wish to construct or how massive you get, the platform will develop with you as long as you select the proper plugins.

Fast tip: Don’t make the rookie mistake of downloading a TON of plugins and widgets. It’s straightforward to assume you want all the things and the kitchen sink to make your weblog nice—however generally, much less is extra. 

Plus putting in a ton of plugins is a straightforward strategy to sloooooooow down your web page’s loading velocity. 

One plugin we do advocate you get is the Yoast Search engine optimization plugin. That is an extremely fashionable WordPress plugin that helps you arrange your posts to be as Search engine optimization-friendly as attainable with a number of guided steps. It’s truthfully a should have in the event you’re utilizing WordPress. 

And in the event you really need, you can begin altering the code your self. Since WordPress is open-source, which means you are able to do no matter you need with it. If PHP or are keen to rent a developer, you’ll be able to change WordPress nonetheless you want.

One person put it finest: “WordPress gave me all the things I wanted to create the weblog I needed. It gave me a straightforward interface to submit my blogs, in addition to all the things I wanted or needed in my weblog: a subscription field, an creator space; simply the look I needed and the pliability to alter issues as wanted.”

Selecting a Host

To construct your individual web site utilizing WordPress, you’ll want to purchase a website title, get webhosting, and arrange your account.

There’s extra info on our posts about the best web hosting and the best web hosting for WordPress, which is about choosing a managed host that’s designed for WordPress.The short reply: Go together with Bluehost.

Not solely is Bluehost some of the fashionable net hosts, it’s additionally ready-made for WordPress. They even advocate utilizing Bluehost as a internet hosting possibility. 

With only one click on, you’ll be capable to get your WordPress web site up and working inside minutes. The truth is, one person mentioned, “It’s best in the event you opt-in for the one-click WordPress set up and get your area title by way of there too. “

Our personal panel of customers used this precise mixture of WordPress with Bluehost to create their very own web sites. 

“I’m nonetheless utilizing Bluehost after 4 years, for many of my websites,” mentioned a person. “It’s nice for newcomers on account of how the pricing mannequin is structured.”

That’s true. The worth of Bluehost is particularly tailor-made to attract in new customers beginning at simply $2.75 monthly. That’s extremely low-cost relating to webhosting. 

I’ve signed up for Bluehost utilizing this deal earlier than and was blown away by how a lot they supplied for the value together with 24/7 buyer help, one-click WordPress set up, and a free area. 

Bluehost can be nice in the event you’re migrating or switching from one other internet hosting supplier. 

One person spoke glowingly concerning the host’s straightforward and painless migration course of saying, “The web site migration was unbelievably straightforward! And I actually desire the portal at Bluehost in comparison with the outdated place plus the service is best for me.”

In addition they have a stellar buyer help group out there by chat, e-mail, or telephone if any points come up. 

“As soon as I had a difficulty the place my web site crashed,” mentioned one other WordPress person I spoke to, “and I contacted their chat help and so they had been in a position to determine the problem (a damaged plugin) and repair it instantly. [I’m] very grateful for that.”

General, Bluehost is the internet hosting resolution you wish to go along with in the event you’re simply beginning out with WordPress. They work collectively seamlessly, the pricing construction is extremely reasonably priced, and also you additionally get issues like area registration for free. It’s a no brainer. 

Cons of Running a blog with WordPress

The person panel gave me various suggestions about WordPress’s beginner-friendliness. Some mentioned that it was straightforward sufficient, whereas others identified that it’s robust on novices at first. 

“I don’t like the way it does take a little bit of a studying curve to make use of,” mentioned one person. Their ideas confirmed that WordPress gained’t be the simplest possibility, particularly when constructing your first web site. “Generally I’d prefer to have my hand-held extra by way of the weblog creation course of reasonably than having to lookup a bunch of YouTube how-to movies to learn the way.” 

After testing and constructing websites myself utilizing WordPress, I can say that it takes a bit to get the dangle of it—however when you do, you’ll be glad you place the work in. 

However even in the event you’re uncomfortable with it at first, it’s nonetheless the best choice in the event you’re keen to study and develop into the function of managing your web site web site.

One other flaw that one in every of our surveyed customers talked about is that WordPress lacks complete buyer help. 

“I want there was a assist desk that you possibly can contact both by e-mail or by chat,” one person informed us. .

After I checked, I discovered that WordPress help amounted to a help discussion board. After posting a check query on there, it took about two hours earlier than I obtained a reply again. Whereas the reply was complete and answered the query I posed, it was nonetheless two hours—that may be a lengthy time if there’s cash on the road together with your weblog. 

Why We Ranked It at #2

Together with scoring very extremely throughout all standards, WordPress with Bluehost is a superb place to begin in the event you actually wish to construct a weblog that may develop with you regardless of how massive you get. 

That is particularly good in the event you plan on monetizing your weblog and optimizing it for site visitors/development. Finally, you’ll want so as to add extra sources another platforms may not be capable to give you. WordPress and Bluehost can do this. 

Although the panel of customers had minor points with the platform’s studying curve, all of them mentioned that they had been in a position to create their splendid weblog as soon as they obtained the dangle of it. They particularly favored WordPress’s stage of customization — with a few of them monetizing their web sites utilizing the location builder’s many plugins and widgets. 

Backside line: Building a WordPress website takes extra time than a Wix web site. Nonetheless, the tradeoff is your web site is way more customizable (and highly effective). And Bluehost makes it easy to host your WordPress web site. As such, we extremely advocate this mix for bloggers who wish to actually develop their site visitors and/or revenue margins.

#3. Squarespace – Finest for Weblog Builder for Photographers, Artists, and Designers

  • Attractive templates
  • Get your web site arrange shortly
  • Free model + reasonably priced paid plans
  • Ecommerce instruments and integrations

Try Squarespace for Free

Complete Rating: 4.5
Simple Studying Curve: 4.7
Area of interest-Pleasant Customization: 4.7
Viewers-Constructing Instruments: 4
Revenue Potential: 4.7

The very first thing I discover at any time when I’m going onto a Squarespace weblog is how beautiful it usually appears to be like. 

Images and graphic designs appear to leap off the display. The weblog homeowners themselves appear to at all times be artistically-minded of us like illustrators, photographers, graphic designers, dwelling decor consultants, and extra. 

Our panel was no exception. They had been made up of an internet site design knowledgeable who teaches readers how one can make gorgeous websites, a gardening influencer who continuously showcases mouth watering images of his homegrown greens, and an inside designer who likes to flex their room designs off in gallery posts. 

And there’s a cause all of them selected Squarespace as their platform. 

The trio rated Squarespace very extremely throughout the board. Every standards obtained at least a 4 on common, and most of the customers had glowing phrases to say about its ease of use and designs. 

“I believe I had my weblog up and working inside a day,” mentioned the person who runs an inside design weblog. Their web site continuously showcases charming images of eclectically designed rooms. “Squarespace gives clear, lovely templates that you may simply tweak.”

Their claims are backed up by my very own analysis of tons of of Squarespace blogs. Every of the platform’s templates is created by their group of remarkable designers—and so they all look gorgeous.

Running a blog with Squarespace

Enhancing your weblog—from the contacts web page, to the about web page, to the house web page, to your portfolio, to the precise weblog itself—could be very straightforward with Squarespace. Like Wix they’ve a drag-and-drop instrument. And in contrast to WordPress, customers don’t need to cope with an sometimes complicated backend editor.

“They’ve an excellent What You See Is What You Get builder,” mentioned one person. “Which means while you’re constructing the web page, you see what the web page will seem like as you’re constructing it.” 

That person is often known as Paige Brunson. She found the wonders of Squarespace years again and beloved it a lot she created a thriving profession serving to different individuals design on it too. 

She believes that Squarespace’s backend editor is superior to that of WordPress as a result of you’ll be able to see adjustments as you make them.

“Generally, like in WordPress, you’re enhancing your web site within the backend, however then you must go to the entrance finish to see what it’ll seem like while you’re completed,” she mentioned. “With Squarespace, as you’re constructing the weblog submit, you’re seeing the adjustments occur on the similar time. And I believe that’s actually, actually helpful. That’s one side that makes it very easy to make use of.”

Squarespace additionally provides you instruments so as to add an ecommerce portion to your weblog together with a publication integration. That may actually make it easier to scale and rework your weblog for profitability and viewers development.

“There are fairly a number of built-in options in Squarespace to construct your enterprise the best way you need like a store, built-in e-mail advertising, a members space and podcast help,” mentioned one other person. “Plus they’ve many sources on their web site about each function and how one can use them.”

Cons of Running a blog with Squarespace

The place our panel of customers discovered Squarespace missing will be boiled down to 1 phrase: Customization.

Whereas the platform does provide methods so as to add e-mail advertising, ecommerce, and membership features to your web site, it’s nonetheless comparatively restricted relating to total customization when in comparison with a CMS like WordPress.

“Customized CSS is barely out there within the Enterprise Plan,” mentioned one person. “It’s doable for my web site, I discovered some nice tutorials on the web for further CSS customization and I had to purchase a sidebar plugin as a result of it wasn’t built-in in my template. For extra advanced web sites this could be an issue.”

Whereas Paige is an evangelist for Squarespace, she believes that it could possibly be higher relating to its cell customization. 

“The cell editor is the factor which my college students discover essentially the most annoying,” she says. “With Squarespace, constructing an internet site takes time [on desktop], after which you must actually go construct the factor a second time [for mobile]. It’s simply much more time consuming of a course of.”

One other person additionally had minor points with Squarespace’s intuitiveness saying, “It could possibly be extra apparent what to carry out sure actions. Generally you must hunt and click on right here and there. Every so often I’ve by chance deleted a weblog as a result of I’ve clicked the flawed button.”

Why we Ranked It at #3

Squarespace ranked extremely throughout all metrics, and our panel of customers had optimistic issues to say concerning the platform’s gorgeous templates and total usability.

Nonetheless, we knocked it under WordPress finally due to its restricted customization and—because of restricted customization—scalability. 

Whilst you can create a handsome weblog for an honest sized viewers with Squarespace, most customers could be turned off by the platform on account of its lack of options. You can also’t entry instruments just like the Yoast Search engine optimization plugin from WordPress. On high of all that, you should pay a better worth for entry to customized CSS.

It would value you a bit extra to maximise Squarespace’s ecommerce capabilities, as you should decide right into a costlier plan. 

Backside line: Squarespace gives nice wanting templates, straightforward drag-and-drop designs, and a chance to point out off your artwork, images, and extra. Give Squarespace a try today.

#4. LinkedIn – Finest for Networking with Thought Leaders and Influencers

  • 740+ million customers to achieve
  • Ideally suited for B2B content material
  • Nice for establishing experience
  • Free to make use of

Try LinkedIn for Free

Complete Rating: 3.7
Simple Studying Curve: 4
Area of interest-Pleasant Customization: 3.3
Viewers-Constructing Instruments: 4.3
Revenue Potential: 3.3

LinkedIn provides you a built-in viewers for enterprise professionals of all stripes from HR, digital advertising, finance, tech, and extra. 

Lots of them are extremely lively on the location, continuously sharing thought management and articles with each other by way of their LinkedIn feed. 

So in the event you’re taken with establishing your self as an influencer or thought chief in your enterprise area, the viewers on LinkedIn is your bread-and-butter. 

The platform has a ready-made tradition and set of expectations {that a} enterprise blogger would dream of making on their very own web site. The problem for you is creating compelling and share-worthy content material to construct a following.

Publishing blog on LinkedIn

In any case, LinkedIn is a social community. Your affect grows in proportion to the dimensions of your community. The extra posts you publish, the extra connection requests and followers you’ll appeal to.

Because it’s a social community for trade professionals, that makes it an excellent channel to entry prospects and get fast suggestions from friends in your articles. You will have a chance to place your thought management in entrance of everybody from potential purchasers and clients, to recruiters, to influencers in your subject. 

And, you’ll be able to flip your viewers into companions and clients.

Every of the customers on our panel leveraged LinkedIn running a blog to make key networking connections and develop an viewers. 

“Up to now, I’ve skilled getting higher-quality purchasers by way of LinkedIn by running a blog and writing content material on the platform,” mentioned one person I talked to.

It might sound painfully apparent, however not lots of people notice that the platform will be extremely profitable in the event you’re in enterprise. The parents on LinkedIn are usually high-earners. They’re C-Suite executives. They’re trade movers and shakers who wish to innovate and construct lasting companies. 

And so they’re keen to pay a premium to the proper one who will get them there. 

Stated one person, “I can most likely make $1,000 or so from LinkedIn each month not directly if I actually tried.”

Running a blog on LinkedIn

Making a weblog on LinkedIn could be very easy and simply requires a profile. From there, it’s only a matter of clicking on a Fb-like standing button and creating an article.

Like Medium, LinkedIn makes use of that Gutenberg-style editor that’s pretty intuitive. Our panel additionally discovered it very usable, with one saying, “The article function is fairly straightforward to make use of. I merely add photographs, write the textual content, and publish—and I’m carried out. No loopy misalignment or formatting points.”

It’s additionally price noting that there are variations between a LinkedIn submit and article. 

A submit is a smaller replace you’d share together with your feed and connections. Suppose alongside the strains of a fast anecdote or professional tip. They’re restricted to 1,300 characters, which is about 5 strains.

Articles are longer and extra in-depth, after all. They’re one thing that the broader LinkedIn viewers could be taken with studying.

An individual who reads your article may also observe you from there, so that they’ll be alerted while you publish your subsequent article. Any articles you publish will seem within the Articles part of your LinkedIn profile.

Is one higher than the opposite? It relies upon, after all. In any case, you may need an excellent thought for a long-form article that your viewers will love

However, one of many customers on our panel thinks that the shorter the higher. As such, they advocate avoiding making articles totally. 

“Go all in on multimedia posts and quick standing replace posts,” mentioned one person. “Don’t submit full articles right here. If you wish to get plenty of traction, submit the proper of content material and work out a strategy to divert that spotlight away to services or products that you may promote individuals on.”

Cons of Running a blog on LinkedIn

Whereas LinkedIn does provide plenty of alternatives for constructing your model and creating thought management, it lacks in some very important areas. 

For one, there’s no intuitive approach for folk to entry an archive of your previous articles such as you would possibly discover in Medium or a traditional Wix, Squarespace, or WordPress weblog. 

As a substitute, the article will reside in your Exercise feed, which requires you to click on in your profile, then your Exercise feed, after which scroll right down to your article. That’s plenty of work to search out only one article. 

“There’s not nice discoverability for individuals who wish to learn my previous weblog posts on LinkedIn for my part,” mentioned one person who went on to opine concerning the lack of a publication function to assist promote their weblog. 

That person additionally had a robust condemnation on running a blog on LinkedIn as an entire saying, “Articles notoriously get horrible attain within the feed. Creating an precise weblog on LinkedIn, for me, is nugatory.

Why We Ranked It #4

LinkedIn is a social networking platform before everything. Every little thing else comes secondary to that objective. 

The identical goes with their articles. It’s not a running a blog platform per se within the conventional sense—however it may be a really efficient running a blog instrument to develop your community and make connections. 

And a few of our customers have made some huge cash through the use of their blogs to make these connections.

“I become profitable not directly from LinkedIn. I’ve to make a submit, then throw a hyperlink to a webinar within the feedback part. Some individuals enroll after which buy my course by way of the webinar afterward,” one person defined.

However finally, it’s not a really efficient running a blog platform if running a blog is all you wish to do. We’d advocate going with any of the earlier choices if that’s your objective and supporting your weblog by sharing your posts on LinkedIn. 

Backside line: LinkedIn is an honest running a blog platform provided that you’re utilizing it to help a platform you personal, like your enterprise’s web site. You may’t straight monetize it, and also you’re totally depending on an algorithm for attain and engagement. 

However in the event you’re running a blog about enterprise topics like administration or advertising, LinkedIn is an effective alternative to develop your community and viewers. There’s a pre-existing group of individuals there speaking about these subjects and able to learn your posts.

#5. Medium – Finest for Getting a Foothold in Running a blog for an Viewers

  • Utterly free
  • Viewers of 60+ million readers
  • Excessive ceiling for virality
  • Constructed-in remark part

Try Medium for Free

Complete Rating: 3.3
Simple Studying Curve: 4.3
Area of interest-Pleasant Customization: 2.6
Viewers-Constructing Instruments: 3
Revenue Potential: 3.3

Medium is definitely some of the polarizing platforms on the market—and it’s definitely essentially the most controversial one on our record.  

It’s dwelling to bloggers centered on crafting area of interest content material for readers. It’s additionally the place you will discover a few of the most thought-provoking, incendiary content material on-line. 

What actually makes Medium stand out for writers like our panel of customers is their built-in communities of readers. Individuals can browse their huge library of publications, discover your weblog, and subscribe to it with a single click on. You may also submit your individual writing to different publications for an opportunity for it to be printed on different Medium blogs. 

In consequence, their content material has a better ceiling for virality so long as you keep according to writing. 

“It’s simply plugging and chugging and going,” one person informed us. “Even in case you have no writing expertise, and simply wish to write, it’s not laborious to get began and discover an viewers.”

The flexibility to faucet right into a effectively of readers was a draw for a lot of customers—particularly after their less-than-stellar expertise on one other platform on this record. 

“I undoubtedly advocate not even beginning with a standard WordPress weblog,” one person mentioned. “Simply go on Medium as a result of it really works as a running a blog instrument and a social media platform. Naturally, there’s going to be a a lot bigger viewers there for individuals to learn your work.”

Medium additionally provides you the power to receives a commission immediately out of your blogs by way of the Medium Companion Program. This permits writers to receives a commission for his or her work based mostly on the quantity of engagement their articles get. 

Some bloggers routinely make six figures a yr from their posts—although even Medium is fast to level out that solely 7% make greater than $100 per yr. All this makes it platform if you wish to discover and domesticate an viewers of followers of your writing, and make a bit of bit of money alongside the best way.

Running a blog on Medium

There are two major methods to weblog on Medium:

  1. Publish to your individual publication. This entails creating your individual Medium web page that may be centered on no matter subject you need. You then craft content material that may particularly be printed on that web page. That is the simplest strategy to get printed straight away.
  2. Undergo different publications. That is while you write an article within the hopes of getting it printed in one other Medium weblog. Whereas it is a good strategy to faucet into a longtime publication’s viewers, it does imply you should write a whole article beforehand with no assure that it’ll get printed in any respect. 

After utilizing Medium to do each, I can attest to it being extremely easy to make use of. 

All you must do is click on “Write” and you will get began writing a Medium article. The dashboard is lots like WordPress’s Gutenberg editor, so it’s pretty intuitive. When you’re completed, simply click on publish and it’s out on the planet. 

Submitting to different publications is an effective strategy to entry audiences. Nonetheless, you’ll be writing on spec like we mentioned. And there’s an opportunity they may reject your article totally. 

The choice to that’s creating your individual Medium Publication which I undoubtedly advocate. 

This provides you the choice so as to add different writers and editors to your weblog, together with the power to simply accept submissions. This could actually assist pad out your editorial calendar with little effort in your half—so you’ll be able to have entry to a stream of content material to your readers. 

One of many customers on our panel really helped discovered one of many greatest and hottest publications on Medium: The Writing Cooperative. The truth is, they at present boast about 226,000 followers on the location and publish a number of occasions each day.

“The Writing Cooperative started on Medium in 2014. In some regards, we’ve grown up with the platform” mentioned co-founder Justin Cox. “[…] The Writing Cooperative’s content material is usually really useful in person feeds, which is an effective way to develop an viewers.”

Justin went on to say that he doesn’t make a residing off of the Writing Cooperative, however he and his co-founder are in a position to generate some earnings by establishing a Patreon for the publication in addition to launching a training program for his or her group. “Every little thing we do is geared in the direction of supporting and inspiring writers,” he added.

You even have the choice to simply accept submissions from different writers while you create a publication. That could possibly be actually nice to assist develop your weblog whereas making connections with extra customers. 

Cons of a Medium Weblog

Whereas our panel of Medium bloggers discovered that the platform was total straightforward to make use of, they’d assorted views on the way it finally works to construct an viewers. 

One in all our customers was merely not proud of the best way the platform compensates them and sign boosts (or reasonably, doesn’t sign increase) their content material. 

“Medium did assist me develop my viewers by pushing my finest content material in the direction of exterior promotions and new Medium customers, however currently, this has stopped and I presume it’s due to the massive quantity of latest writers,” the person mentioned. “In relation to attracting new readers, I really feel like Medium can do much more.”

They went on to elucidate how they had been additionally annoyed by the platform’s fee system and the dearth of transparency surrounding it. The truth is, they even needed to go a step additional to assist higher market their weblog. 

“I needed to make investments cash from my very own pocket to publicize the publication which I believe attracted new readers, however my efforts didn’t actually get acknowledged by Medium,” they defined.

One other person expressed the same opinion regarding the fee program. “I make a couple of dollars,” they informed me. “It doesn’t pay almost sufficient to justify the effort and time I put into writing.”

Inherent to the platform’s construction is a really Starvation Video games-style of gaining readers and earning profits. You’re continuously competing towards different articles for individuals’s consideration, and preventing towards larger and extra established publications. 

This may be very discouraging for some bloggers—particularly in the event you’re making an attempt to launch a publication for the primary time. 

“Generally, even when your article is posted into these big unique publications, they don’t even get a lot engagement within the first place,” mentioned one other person. “So, it’s type of such as you’re preventing for nothing.”

That’s some sturdy criticism that I can’t assist however agree with to a sure extent. Medium is a platform for bloggers keen to place within the hours and craft content material that folks wish to learn, however it may be very discouraging each on the outset and after you begin to achieve traction.

Why We Ranked It #5

Medium is a giant participant within the running a blog area with the likes of former President Barack Obama and A-list celebs like Chrissy Teigen utilizing the platform. Huge manufacturers like Patagonia additionally leverage the location to host their very own blogs.

It’s platform for constructing an viewers in the event you’re diligent at it and publish persistently—however its lack of transparency relating to the algorithm in addition to their Companion Program resulted in a decrease rank on the record. 

Backside line: Medium is an effective all-around conventional running a blog platform that offers you the chance of getting your writing in entrance of extra individuals. Like our person panel mentioned: It’s a running a blog platform together with a social media platform. 

The draw back is that there are limits on how excessive you’ll be able to go as part of Medium. You gained’t personal the site visitors and also you gained’t be capable to do issues like promote advert placements, for instance, so your revenue potential is kind of restricted. You should utilize Medium to get a really feel for running a blog, discover your voice, and begin attracting an viewers. However when you achieve a following, you’re higher served leaping ship to a different platform, like WordPress, that you’ve full management over.

How We Selected Which Merchandise to Evaluate

We selected our high 5 running a blog platforms by specializing in 4 important qualities:

  1. Simple Studying Curve
  2. Area of interest-Pleasant Customization
  3. Viewers-Constructing Instruments
  4. Revenue Potential

Tip: You may jump down below for an even more in-depth look at this standards. 

We researched dozens of the preferred and distinguished weblog builders and platforms utilizing the 4 components above as a strategy to decide the weblog builder’s high quality. 

This course of concerned “lighter” analysis that regarded completely different from platform to platform. For instance, we might create a free account with the weblog websites and construct out a easy check weblog web page once we may. We additionally checked out every of the platform’s options and instruments throughout their fee plans if they’d them. 

By doing this, we had been in a position to get a way of every weblog websites’ strengths, weaknesses, and goal customers.

Lastly, we narrowed down our record from 12+ to 5 as soon as we felt like we had a set of merchandise that exemplified every of the standards in distinctive methods. This course of usually takes one to 2 weeks to finish. 

As soon as carried out, we moved on to the following step: talking to precise customers for every product. 

How We Reviewed Every Product

If you wish to understand how effectively a steak is cooked, you don’t ask the cow or chef—you ask the one who ate it. 

The identical goes with running a blog platforms: The easiest way to grasp their high quality is by speaking to precise customers. 

They’re those who’ve hands-on expertise with the product, having spent anyplace from hours to years constructing their blogs. They know what’s working, what they love, and what must be improved. 

To get actual critiques from actual customers, we reached out to customers throughout every of the platforms so as to attain a panel of three customers every.

In all, we reached out to 116 customers so as to achieve our outcomes. To confirm they had been really customers of the weblog platform, we:

  • Used a complicated search question that gave us outcomes for bloggers utilizing the platform for Squarespace and Wix. 
  • Learn featured lists of precise customers formally printed by Wix and Squarespace. 
  • Attaining an inventory of verified Bluehost clients after which utilizing a easy web page supply test to confirm that in addition they use WordPress.
  • Scoured LinkedIn for prolific bloggers and influencers and made positive that they’d posted greater than ten article posts to LinkedIn and  posted just lately someday previously calendar yr.
  • Went by way of Medium for bloggers and publications to be sure that they’d pPosted greater than ten Medium posts and posted just lately someday previously calendar yr. 

As soon as verified, we requested every person if they’d be keen to both be surveyed or interviewed about their expertise on the weblog platform.

The questions for each the survey and the interview had been an identical. They included score the product based mostly on every of the 4 standards under on a scale of 1 to 5 (one being the worst and 5 being one of the best). We took the common of every person’s scores to find out the overall rating. 

What We Realized on Selecting the Finest Running a blog Platform 

Our greatest takeaway from our analysis: There merely isn’t a one-size-fits-all method to running a blog. 

An individual utilizing Medium goes to be a special blogger than an individual utilizing WordPress. The fitting platform for you is finally going to be distinctive to your wants. 

Nonetheless, there are a number of components that we imagine are universally relevant relating to searching for the proper running a blog platform.

Simple Studying Curve

In the event you’re a brand new blogger, you most likely don’t wish to begin out with a very advanced platform. You would possibly really feel formidable and wish to study how to create a big website, however I extremely advocate not doing so for 2 causes:

1. You’re going to get burned out—quick. It’s straightforward to chew off far more than you’ll be able to chew at first. When that occurs, you’re going to finish up getting bored with your running a blog venture very quick. You would possibly even abandon it fully because of this. 

2. There are a lot simpler (and higher) methods to do it. The entire platforms on this record are straightforward to make use of, however some are simpler to choose up than others.

So discover a platform that allows you to launch shortly, cheaply, and simply.  

Medium and LinkedIn are pretty simple to get began: You simply create an account and you can begin publishing instantly after. You additionally don’t have to fret about issues like domains, webhosting, and even web page customization with these decisions. The platforms handle all that for you. 

However in the event you’re a newbie who needs to personal their platform with a private weblog web site, Wix is the standout alternative. They’ve the simplest studying curve of any weblog builder we’ve seen but. And the customers that we talked to had glowing critiques of their very own expertise utilizing the platform.

“[Wix’s] very intuitive and has nice instruments to create particular person web site designs,” one Wix person informed us. 

So in the event you’re not afraid to get your fingers a little soiled, then I extremely advocate Wix. They’ll finally provide the finest mixture of simplicity and web site energy. 

Area of interest-Pleasant Customization

Maybe an important determination you may make to your weblog is what subject you’ll be writing about. That is going to find out your viewers, its measurement, and your final success. 

It doesn’t matter what you select, although, you’re going to wish to be sure that your weblog means that you can customise its appear and feel to suit your subject’s area of interest. This helps develop your blog and brand’s identity, and create a stronger relationship together with your viewers. 

As you’ll be able to see above, the web sites that we reviewed do not all have the identical stage of customization. For instance, WordPress provides you a lot extra alternatives to customise all the things, out of your web site’s colours and article layouts to your area title and the fonts that you just use. 

If there’s one thing you’ll be able to’t do proper out of your dashboard, you’ll be able to merely set up a plugin or a widget to get it carried out for you (or get your fingers soiled with a bit of code). 

Each Wix and Squarespace observe WordPress by way of customization. Every of those platforms gives hundreds of themes you should use so as to select the precise appear and feel you need out of your weblog. They’re the best choice if you wish to go for a extra conventional weblog and personal your individual platform. 

Platforms like Squarespace even provide native instruments to do issues like add an ecommerce retailer to even additional customise your weblog.

“One of many the reason why I like to recommend Squarespace to small companies or bloggers is since you don’t must go get a third-party plugin so as to add a store or to have your Instagram within the footer, or create your e-mail publication assortment,” mentioned Paige Brunton, the Squarespace design coach on our panel. “It’s actually an all-in-one system, which is admittedly fantastic.”

Web sites like LinkedIn and Medium provide restricted customization choices, solely providing you with the power to alter your brand and the pictures in your weblog posts. Nonetheless, the tradeoff is that they provide higher methods to develop your viewers. 

Viewers-Constructing Instruments

Good running a blog platforms give you completely different instruments to develop your viewers. This might come within the type of Search engine optimization instruments (to assist your posts rank higher in search outcomes) or they might assist join you with new readers on their very own platform.

For instance, Medium is a superb running a blog platform if you wish to faucet into a big, current viewers and go viral. Be warned: It’s going to take work—and even then, success isn’t assured. You’re beholden to their algorithm and that’s at all times going to return with threat.

“Medium did assist me develop my viewers by pushing my finest content material,” one person informed us. “However currently, this has stopped […] In relation to attracting new readers I really feel like Medium can do much more.”

However their algorithm may also assist your articles be found by readers. For instance, they may select to advertise your articles and publication on their every day publication. 

Wix, Squarespace, and WordPress have quite a lot of advertising instruments, reminiscent of integrations with Google Analytics and Search engine optimization dashboards to assist develop site visitors. The truth is, any instrument that helps you elevate your search engine rankings can actually assist turbo-charge your viewers constructing efforts. 

There’s a cause WordPress’s Yoast Search engine optimization instrument is as fashionable as it’s. Once you concentrate on getting natural site visitors, it saves you cash you’d in any other case spend on digital advertisements on Fb or Google. General, that is nice if you wish to have a way more fingers on, under-the-hood method to your development technique. 

Platforms like LinkedIn lack these instruments. Nonetheless, they could be a a part of an even bigger development technique by permitting you to make very important connections with influencers and change-makers in your trade. These connections can actually assist develop your running a blog attain as effectively. 

Revenue Potential

Let’s be actual: You wish to become profitable together with your weblog. That’s completely advantageous. In fact, we encourage you to do so

Nonetheless, the weblog platform you finally select goes to have a large affect on how a lot cash you’ll be able to presumably make and the way you make it. 

For instance, with LinkedIn, you’ll be essentially the most restricted in your revenue making potential. That’s as a result of the platform gained’t mean you can implement typical weblog profit-making methods reminiscent of on-page promoting—however you’ll be able to nonetheless become profitable by selling issues like webinars, ebooks, and on-line programs. 

Medium gives its Companion Program that enables writers to earn cash on their articles based mostly on “member engagement.” Which means if different individuals learn, remark, and like your story, you’ll be paid by Medium on the power of that. 

However, you continue to gained’t be capable to earn cash from promoting. And likewise, their Companion Program appears to be a reasonably troublesome strategy to make a residing of any type. We even had one person inform us that they needed to make investments their very own cash to publicize their publication. 

In fact, you’ll be able to nonetheless use these websites to become profitable by way of methods like affiliate marketing online or teaching and different freelance companies. However keep in mind: You’ll even be fully beholden to their algorithm for site visitors. Which means one algorithm change can imply the distinction between earning profits and fully shuttering your enterprise. 

That’s not an exaggeration both. Algorithm adjustments have been infamous for shutting down as soon as profitable blogs by throttling their site visitors. 

If earning profits is necessary to you, then I extremely advocate controlling your individual platform by constructing your individual weblog with WordPress. You’ll be capable to totally customise your web site and construct out your weblog to optimize for revenue. 

Platforms like Squarespace and Wix provide native methods of monetizing your weblog by providing you with instruments so as to add ecommerce shops to your web site. Nonetheless, they don’t boast the identical stage of customization that WordPress does—and so that you’ll be extra restricted in how one can become profitable and develop your weblog. 

Wix, WordPress, and Squarespace offer you a approach of really proudly owning your weblog on the finish of the day. It’s your platform, so you are able to do with it what you’ll. That approach, you gained’t have to fret about algorithm adjustments ruining your site visitors and also you’ll be capable to implement as many or as little revenue making strategies as you please. 

Conclusion

TL;DR: Right here’s our record of finest running a blog platforms:

  1. Wix — Finest for Newbies Constructing a Skilled Weblog
  2. WordPress with Bluehost — Finest for Extremely-Scalable and Customizable Blogs
  3. Squarespace — Finest for Photographers, Artists, and Designers
  4. LinkedIn — Finest for Networking with Thought Leaders and Influencers 
  5. Medium — Finest for Getting a Foothold in Running a blog for an Viewers

Whereas the platform you finally select goes to be decided by your distinctive wants, you’ll undoubtedly be capable to discover what you’re searching for utilizing our record above and methodology to information you. 

When you select a platform, head over to our Everything About Blogging web page for a few of our perfect recommendation, ways, and techniques for creating the weblog of your desires. 



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