The Hartford Names Claire Burns Chief Marketing And Communications Officer

Kathleen Bromage, presently chief advertising and marketing and communications officer, to retire on the finish of 2021

Claire Burns. Photograph supply: Enterprise Wire

Claire Burns has been appointed as The Hartford’s Chief Advertising and Communications Officer efficient Sept. 1. Ms. Burns will report on to Chairman and CEO Christopher Swift and succeeds Kathleen Bromage, who’s presently chief advertising and marketing and communications officer and head of the corporate’s Hartford Subsequent transformation initiative. Ms. Bromage who has introduced her retirement from the Connecticut insurer, will stay in an advisory position and proceed to supervise Hartford Subsequent by way of the top of the yr.

“Claire’s excellent trade expertise and confirmed observe report of attaining outcomes place her properly to steer advertising and marketing and communications for our iconic model in an more and more digital market,” Swift stated. “She is a strategic, visionary chief who’s well-aligned with The Hartford’s tradition and values, and her customer-focused mindset will serve The Hartford properly as we proceed to raise our model and repute to drive enterprise outcomes.”

Most not too long ago, she served as chief advertising and marketing officer for Prudential Worldwide, overseeing model, advertising and marketing, digital transformation, product administration and enterprise technique, with a deal with accelerating the corporate’s development in Japan, China, India, Indonesia, Brazil, Mexico and Argentina. Previous to that, she spent greater than seven years at MetLife as chief buyer officer and held management roles at ALICO (a former subsidiary of AIG), Lincoln Monetary and Aetna.

Ms. Burns has a Bachelor of Arts in authorities from Wesleyan College and a Grasp of Enterprise Administration from Yale College. She serves on the boards of Healthfirst and Alpha Group Providers YMCA and on the board of advisors for the Yale Middle for Buyer Insights.

Ms. Bromage has been with The Hartford for nearly 18 years

Since becoming a member of The Hartford in 2004, Bromage has held a number of senior management roles in advertising and marketing, technique and digital. She has served as chief advertising and marketing and technique officer for Small Industrial, chief advertising and marketing and technique officer for Private Traces and senior vice chairman of e-business. She’s been a tireless advocate for expertise growth, variety, fairness and inclusion as each a founding member of the Skilled Girls’s Community Worker Useful resource Group and an ongoing sponsor of the Younger Professionals Worker Useful resource Group.

In commenting on her retirement, Mr. Swift famous that, “Kathy’s contributions to The Hartford have been wide-ranging, vital and enduring. As chief advertising and marketing and communications officer, she superior our digital capabilities, led the evolution of The Hartford’s model, philanthropy and sustainability initiatives, modernized the corporate’s buyer analysis and suggestions methods, and raised the strategic influence of communications throughout the enterprise. We’re grateful for Kathy’s management and the constructive influence she has had on our firm.”

Print Friendly, PDF & Email

Source link