The Secrets to Automating Your Business—Richard Schnitzel, President, Bow Tie Bots

Have you ever heard the thrill and speak about automation? About Advertising automation, gross sales automation, and the way automation may be capable to apply to what you are promoting? 

Properly, that’s precisely what we’re going to speak about at present with our visitor, Richard Schnitzel, who’s an professional at enterprise automation. He talks concerning the 5 areas of the enterprise to automate and the way automation is NOT a individuals eliminator, slightly it’s a individuals enhancer.
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Wealthy owns and operates a done-for-you automation firm serving to 6 determine entrepreneurs construct the automation they should scale their enterprise to 7 figures and past.

He teaches entrepreneurs methods to stage up their enterprise by means of the ability of know-how utilizing “Authencious” Automation, a framework for capitalizing on all the advantages of automation with out the damaging.

An engineer, nerd, and a husband to an English/Theater main he excels at having technical conversations when tech makes your head damage. A talent he makes use of to information entrepreneurs by means of the method of automating their enterprise in optimistic and impactful methods.


This episode is powered by Massive Sky Franchise Staff. If you’re prepared to speak about franchising what you are promoting you’ll be able to schedule your free, no-obligation, franchise session on-line at: or by calling Massive Sky Franchise Staff at: 855-824-4759. 


Tom DuFore, Massive Sky Franchise Staff (00:00):

You’ve labored onerous to construct what you are promoting and now it’s time to develop. Welcome to Multiply Your Success Podcast. I’m your host Tom DuFore, CEO of Massive Sky Franchise Staff and a serial entrepreneur. And the aim of our podcast is to offer you a weekly dose of inspiration and schooling that can assist you multiply your success. And as we get the episode going at present, it’s all about automation. And have you ever heard the thrill and speak about it? Issues like advertising and marketing automation, gross sales automation and have you ever questioned how may this automation apply to what you are promoting? How are you going to use it to assist your organization? Properly, that’s precisely what we’re going to be speaking about at present with our visitor Richard Schnitzel, who’s an professional at enterprise course of and enterprise automation. And he talks concerning the 5 areas of enterprise that you simply automate and the way automation just isn’t a individuals eliminator, slightly it’s a individuals enhancer. So you bought to tune in, hearken to the entire thing all through to get all these little tidbits. So let’s bounce proper into the interview.

Richard Schnitzel, Bow Tie Bots (01:09):

My identify’s Wealthy Schnitzel. I’m the proprietor and president of Bow Tie Bots. I’m a mechanical engineer by coaching, a husband and a lifelong card carrying nerd. And I’ve discovered this area of interest in life and this calling in my enterprise of serving to individuals perceive how tech generally is a actual device of their enterprise and of their life. And I get to have conversations with individuals on a regular basis about what that appears like and the way that performs out in actuality, as a result of I feel there’s numerous misunderstanding of what we see in theater and information of what the notion of it’s after which the best way that it could possibly actually be used for actually highly effective change and good. And I take pleasure in having these conversations and altering individuals’s minds and turning that gentle bulb on of their mind of going, okay, cool, this can be a new panorama and one thing that I can now grasp.

Tom DuFore, Massive Sky Franchise Staff (02:14):

Simply possibly to get us began on this complete concept of automation, that’s one of many causes I used to be excited to have you ever on the present right here. And automation has been a, it’s been, I feel, somewhat little bit of a buzz phrase, it’s been widespread, however I feel for a rising enterprise, somebody who’s making an attempt to determine this out, how do you… Primary, what’s automation, I suppose first let’s begin there. What does it really even imply?

Richard Schnitzel, Bow Tie Bots (02:41):

Yeah. Nice query. Automation is within the easiest kind, it’s the circulate of data from one program to a different, with the purpose of doing two issues: one is rising the effectivity of that load of data, which I feel is the purpose that almost all come to after they give it some thought. And the second for me is that it has to enhance the efficacy of that switch of data as effectively. And I feel that’s a part of that key litmus take a look at of taking a look at automation of is including automation to this course of making the end result higher than it was earlier than and never essentially quicker however higher.

Tom DuFore, Massive Sky Franchise Staff (03:25):

Oh, that’s attention-grabbing. So utilizing this automation to regardless of the end result is. Is it higher than what was at the moment or beforehand being executed? Is that what you’re saying there?

Richard Schnitzel, Bow Tie Bots (03:35):

Yeah, precisely. And saying that additionally makes it a lot more durable to know what is nice automation in what you are promoting, as a result of that phrase is fully upon you to justify whether or not or not it’s higher. I can’t inform you that one automation matches that as a result of it comes from you and what you are promoting. And including that piece, effectivity is straightforward. You’ll be able to measure it. Did it take 10 seconds? Did it take 30 seconds? Okay. That’s actually black and white, however while you begin speaking about what your course of desires to really feel like and be in what you are promoting, you could have a great understanding of what you need that to appear like with out automation whatever the instruments you’re utilizing, whether or not it’s automation or an assistant or a salesman or an out of doors third social gathering, when you can’t outline what higher seems like in an end result, then it actually doesn’t matter what device you’re utilizing. I may do it fully in automation or I can do it fully with assistant. And when you can’t outline it, you don’t have any foundation to know whether or not or not one selection is best than one other

Tom DuFore, Massive Sky Franchise Staff (04:45):

Attention-grabbing. Yeah, that makes numerous sense. And as I’m pondering again of simply issues that I’ve executed, the place I learn some issues or obtained hooked on some automation, one thing or different, and attempt to incorporate and I actually, the outcomes, I can’t even say there have been outcomes or something. It simply muddied the water. It made issues somewhat extra complicated than it was earlier than. And as I’m listening to you clarify this, it appears like clearly we had some homework or pre-automation issues that we wanted to do. So I suppose is as somebody who’s possibly fascinated about including automation into their enterprise, what are issues that you simply may take a look at as you’ve labored along with your totally different shoppers and prospects and automating totally different processes, particularly for a rising small enterprise. We assist firms franchise their enterprise. So now they’re taking from one to many type of an concept. What would that appear like for… Or the place would somebody possibly even begin with one thing like that?

Richard Schnitzel, Bow Tie Bots (05:47):

Yeah. So that you sometimes begin with a ache level, one thing that’s taking place in your daily life and what you are promoting that you’ve got this sense of I feel I can automate this. And if I can, if I’m proper about this, this utterly modifications the best way that I’m going to be interacting on a day-to-day foundation. And we do this as a result of it solves two issues: One, as a result of it’s a ache level it permits us to have a dialog round it and it permits us to be actually clever about what our wants are, as a result of it’s so entrance of thoughts, we all know precisely we are able to articulate but. It is a ache level due to this. I’m making an attempt to get it right here due to this. In order that info is absolutely highly effective in determining the profit and the place we have been simply beginning a dialog. The opposite facet of that’s ache factors often are typically smaller changes in our enterprise.

Richard Schnitzel, Bow Tie Bots (06:44):

And what I’m in search of with anyone is to make 1, 2% modifications in several areas that join collectively, type of like constructing one thing with Legos, proper? So that you search for a 1% change and then you definately search for the subsequent 1% change and also you stack it on prime. And then you definately search for the subsequent 1% change and also you stack it on prime. And people 1% shifts are what creates that 30, 40% structural change in the best way that we function, however we are able to’t go for 30% out of the gate. We’ll lose ourselves. We’ll get confused. We’ll lose sight of the trail that we’re making an attempt to observe. And that ache level is absolutely typically a very small 1% factor that will get the ball rolling that goes, okay, that is the way it’s working. That is how I’ve to validate this with my crew to get them to get it. It will get buy-in with everyone else. Oh, cool. We obtained an ROI out of this. It solutions all of these questions for individuals and their issues about automation, as a result of the framework that they convey into it, that then fuels the dialog going ahead.

Tom DuFore, Massive Sky Franchise Staff (07:52):

Attention-grabbing. And I suppose as I’m fascinated about the thought of automation, simply, I feel for a lot of the people who could be tuning into this, I all the time consider advertising and marketing automation in one thing like that, however it appears like what you’re speaking about is much broader, a lot broader, extra broad, a lot broader, a lot greater than simply your advertising and marketing funnel that you simply’re creating for advertising and marketing automation. As a result of I suppose what we’re bombarded, I ought to say I’m bombarded virtually weekly, for certain if not each day from advertising and marketing firms saying, oh, we’ll automate this or we’ll do this or we’ll ship some by means of emails and different issues like that. So speak by means of, I suppose, somewhat bit about possibly a false impression of automation or what the variations are there.

Richard Schnitzel, Bow Tie Bots (08:42):

Yeah. I do agree that most individuals, the very first thing that they hear automation related to is advertising and marketing. That has turn into the large factor. All the main advertising and marketing packages have some stage of automation that connects them with else. And we’re actually snug now with automated electronic mail campaigns and that type of factor. And I feel the misunderstanding that that brings into the dialog is once we take into consideration electronic mail advertising and marketing, we don’t take into consideration an individual interacting with the automation by means of the life cycle. And I feel that when you’ll be able to add in a human factor to what’s happening, that’s while you take automation from one thing that’s cool and possibly useful to one thing that’s actually highly effective in what you are promoting, as a result of you’ll be able to say I’ve a bunch of selling emails. I’m ready for one thing to occur in that chain as a result of I seen anyone clicked on this electronic mail after which I’m going to intersect with a human name, as a result of I do know that that’s the purpose the place I have to be speaking to them they usually need to be booted out of the sequence.

Richard Schnitzel, Bow Tie Bots (09:49):

Then as soon as I’ve that decision, I can put them again within the automation to shut the sale. As soon as I shut the sale, then they arrive again out of the automation they usually go to the subsequent step of getting an onboarding name with anyone. I despatched a message out to my crew to say, hey, we’ve obtained a brand new individual. That is what now we have to tug in. That is what they purchased. That is what their life cycle is. After which we put them again into an automation to get them by means of that subsequent course of. So that you’re pulling individuals out and in of an automation. And the beginning and finish level is all the time a human is doing one thing. And we all know it occurred as a result of we’re utilizing tech. A complete bunch of stuff has to occur to get it to the purpose the place a human can then work together. Once more, I don’t deal with automation just like the substitute of a human. I’m treating automation as a device anyone is utilizing to do their job higher.

Tom DuFore, Massive Sky Franchise Staff (10:43):

Properly, and that’s a fantastic level and I’m glad you’ve type of gone this manner as a result of after I was type of doing a little analysis on you and your organization and your method, one of many causes I used to be actually interested in have you ever on the present is that you simply actually deal with conserving that human facet into this, that that is the know-how is designed to help human connections and relationships and issues which can be happening there. And it’s onerous to learn actually virtually any type of information or tech, something with out the thought of synthetic intelligence developing and mainly synthetic intelligence on the verge of surpassing people and so forth and what’s happening there. So speak about the way you do this and somewhat little bit of what’s totally different in order that it’s a little scary to assume, man, am I going to get changed by some robotic or one thing? And speak about your reply to that.

Richard Schnitzel, Bow Tie Bots (11:40):

Yeah. So my reply is that earlier than I automate something, I’m a advisor first that can assist you perceive what I’m proposing to you. And all the failures that I’ve seen in tech and the errors that I’ve executed in tech is promoting anyone on an concept they usually belief me as a result of I’ve an engineering diploma behind my identify. I’m on this enterprise. They go, okay, you should know what you’re speaking about. However they don’t perceive what I’m promoting them and that they don’t perceive the way it’s going to have an effect on their enterprise. They assume they do, however I haven’t executed my job to inform them what’s happening and to assist them create the verbiage and create the instruments round understanding it. So my main purpose originally is all the time to start out that dialog and get anyone to the purpose the place they do perceive the positives and negatives of what I’m making an attempt to construct.

Richard Schnitzel, Bow Tie Bots (12:45):

My spouse is an English theater main and I’m an engineer. So we’re the exact opposite brains that you possibly can probably have. And one of many issues that I introduced in from my private life into my skilled life is that potential that I’ve been compelled to be taught of getting a dialog round tech that anyone who just isn’t techie can perceive, proper? Taking all the pieces I find out about being nerdy and distilling it down into examples and methods of speaking that you simply don’t have to be a nerd. You don’t want to know how a pc works and what a CPU is and like all these nitty gritty particulars. I can nonetheless get you to some extent the place you’ll be able to go, okay, I get the precept, I get why I’m doing it. I get what that is going to do for my enterprise, how my crew’s going to have to alter their interplay with our workflow, methods to promote that to my crew in order that they don’t come again to me and say you’re making an attempt to do away with my job. What’s happening?

Richard Schnitzel, Bow Tie Bots (13:43):

It’s like, no, that is we’re making an attempt to develop. You’re working 40 hours every week. If we don’t do something, you’re going to be working 60 hours every week and also you’re going to need to stop since you’re simply going to be tearing your hair out. I’m fixing that downside. Now that is profit for all of us and serving to individuals create the verbiage to have these conversations with their groups.

Tom DuFore, Massive Sky Franchise Staff (14:04):

Yeah, effectively, I actually recognize that response in that reply there. It appears to me like it could possibly actually be a slippery slope. You begin taking place there and I get the impression from shoppers and house owners and leaders of organizations I’ve labored with the place there are some individuals I’ve interacted with the place they assume that know-how is the one resolution. And it’s all the time tech, tech, increasingly and increasingly and extra and it looks like they’re dropping sight of the way it all integrates collectively. And what I’m gathering from you is that you simply assist work out methods to combine all of those items to work effectively particular to that state of affairs based mostly on the state of affairs and the wants of the, in your case, the shopper or the group you’re serving to help. Properly, and speak about this concept. I like this query right here about methods to change your relationship with operations so you’ll be able to perceive what to automate. Speak by means of that.

Richard Schnitzel, Bow Tie Bots (15:07):

Yeah. The idea of that thought is that from speaking to individuals, I spotted that all of us have the identical downside and I do it in my enterprise as effectively. So I’m going to inform you do that, and this isn’t me preaching. That is me recognizing my very own faults. We begin making an attempt to know what’s happening in our enterprise. And we expect we’re beginning at a 30,000 foot view of what’s happening and that’s a daring face lie. We’re actually beginning someplace round 10, 15,000 toes. And we have been affected by not seeing the forest for the bushes. And to really perceive the operations of what you are promoting, you could simplify your operations all the way down to essentially the most easiest kind that you can imagine. And for me, it’s the identical 5 steps for each enterprise. You might have a lead, you make a sale, you onboard the sale, you ship the product and also you off-board the sale, proper? Each enterprise has these 5 steps in it.

Richard Schnitzel, Bow Tie Bots (16:13):

So begin with that framework after which add element into these steps that creates the magic of what it’s that you simply’re doing and offering to your shoppers, your prospects, no matter they’re. However deal with that concept of I’m not at 30,000 toes but. I’ve to again myself off in order that I can actually perceive what’s happening. I can actually perceive the alternatives that I’m making and why I’m making them. And that psychological shift then lets you make aware decisions in what you are promoting and totally perceive what these decisions are going to do and the way they’re going to have an effect on the best way that you simply ship your product and function.

Tom DuFore, Massive Sky Franchise Staff (16:54):

Yeah. And it’s attention-grabbing Wealthy with what you mentioned a couple of lead, gross sales, then you definately onboard, then you definately ship the services or products and then you definately off-board. And what’s attention-grabbing, simply fascinated about all the advertising and marketing automation buzz that goes on, actually advertising and marketing and even some gross sales automation that’s on the market, it’s actually largely advertising and marketing that I are inclined to run into. Sometimes gross sales automation, however these are simply the primary two steps of the method there. So I discover it actually attention-grabbing to your level the place I’m type of validating what you’re saying and myself simply taking a look at it’s like gross sales and advertising and marketing, after which, okay, then we simply go and do it. Properly, to your level, take us one other step up and the place does it go from there? What’s that subsequent step you must take or in going from that 15,000, that 30,000 foot view for the entire enterprise?

Tom DuFore, Massive Sky Franchise Staff (17:56):

Properly, it’s actually attention-grabbing. I suppose when somebody thinks about automation, we had spoken briefly beforehand in getting ready for this, you had talked about this concept about treating automation like an worker. So I believed that was a intelligent approach of remembering this. So speak by means of that. What does that imply?

Richard Schnitzel, Bow Tie Bots (18:19):

Yeah, to me, it implies that what I take into consideration like anyone hiring an assistant, I could make an analogy that that’s automation, proper? In case you return to the thought that you’re making an attempt to, in automation, you’re making an attempt to do one thing with better effectivity and to have the outcome be higher than earlier than you added the automation, that phrase applies to an assistant, proper? If you rent an assistant, you get extra work executed shortly as a result of you’ll be able to offload a bunch of duties that you simply don’t have time to get to. And sometimes you’re offloading the issues that you simply’re not good at and also you shouldn’t be doing they usually’re going to do them higher as a result of they’ve the complete focus and time to finish them. So an assistant is fulfilling the litmus take a look at for an automation. So why not take into consideration automation in the identical approach?

Richard Schnitzel, Bow Tie Bots (19:15):

It’s simply one other worker that’s doing a sure set of duties that it’s actually good at doing that your assistant shouldn’t be doing, proper? We’re speaking a couple of new lead coming in and now we have to ship them a response electronic mail. Hey, nice to attach with you. Right here’s this free product that you simply obtained, proper? You don’t need your assistant doing that. That’s going to take them 5 minutes and you’ll automate that out and it takes 15 seconds. Proper? Okay. And from that standpoint, the end result is best as a result of it’s taking place faster. There’s no chance for a typo within the electronic mail and getting it incorrect. The whole lot is precisely the best way that it’s purported to be. And I feel that altering that body of reference additionally falls into the best way that I’m speaking about fascinated about automation and that it’s a device in your organization that’s supposed to assist everyone out.

Richard Schnitzel, Bow Tie Bots (20:12):

It’s not about taking away a job. It’s about saying, how can we do our jobs higher? And fascinated about an worker in that approach is very easy for us to contextualize and match into the best way that we run our companies. In order that remark comes out of be looking for these… There’s alternative ways of describing what I’m doing that anyone can go, okay, I get the place you’re making an attempt to go. I can start to construct a scope and a framework round what you’re making an attempt to inform me and contextualize it in my enterprise and my very distinctive circumstances.

Tom DuFore, Massive Sky Franchise Staff (20:49):

Yeah. that’s very useful. And I feel framing your mindset round this concept of treating the automation such as you would another worker in your crew is sensible. It actually makes it very clear and quite a bit simpler to know and course of how you’d see this becoming in and dealing with somebody like your self in serving to, as soon as you determine these ache factors, undergo these course of, which you can then begin to implement. I like the way you mentioned that the 1% change, I feel for myself, after I consider including automation in, I begin pondering, oh man, this can be a daunting factor. I’m going to have this big overhaul of my enterprise. It’s going to be actually painful. And also you’re saying no, no, no. Begin with that 1% change. At the least for me, that eases my thoughts as I’m fascinated about that.

Richard Schnitzel, Bow Tie Bots (21:44):


Tom DuFore, Massive Sky Franchise Staff (21:45):

Yeah. Properly, I’d love to seek out out. We ask each visitor the identical questions, Wealthy, earlier than they go, and I might love to seek out out your solutions to them. And the primary one we all the time ask is about this concept of a miss. And has there been a miss or two alongside the best way and one thing you’ve realized from it?

Richard Schnitzel, Bow Tie Bots (22:05):

Yeah. Yeah. I feel the miss that involves thoughts is one which I’ve realized very just lately. And that was a miss of not hiring individuals onto my crew sooner. I all the time had a really perfectionistic way of thinking and the thought of relinquishing management of my child, my enterprise to anyone else was actually scary for me. And up to now 12 months, I’ve ignored it after which gotten over it and labored by means of that and gotten to the purpose the place I may construct a crew and what we are able to produce now and what I can now do with my firm, as a result of I’ve a crew behind me who can praise the issues that I can’t do, that may take over issues that I don’t need to do and simply assist me develop and scale my very own enterprise.

Richard Schnitzel, Bow Tie Bots (23:03):

I do know I can bear in mind individuals telling me after I began out three years in the past to rent a crew and I by no means did it. I type of ignored it, however that’s… I’m not there but. I want to attend and if… That was an enormous miss on my half. If I had took that recommendation and gone, okay, I get it, I might be in a totally totally different place proper now and I really feel like that place can be in direction of the optimistic.

Tom DuFore, Massive Sky Franchise Staff (23:29):

Yeah. Yeah. That’s an enormous lesson that I hear, very, quite common the place the resistance so as to add individuals, relinquish management. Myself, included I’m in that camp. I’ve been there. I bear in mind going by means of that myself. So I recognize that. Properly, how a couple of make or two that you simply’ve had?

Richard Schnitzel, Bow Tie Bots (23:52):

Yeah, it was attention-grabbing. You retain me in that earlier than we have been on this that these can be questions so I used to be making an attempt to consider them and it struck me that the makes that come to thoughts after they occurred, I didn’t perceive that they have been a make. It’s solely in hindsight that I actually perceive the makes of my life. And so the one that basically involves thoughts is certainly one of my previous jobs was a subject service engineer for a corporation known as Flender Graffenstaden. They constructed gearboxes that went on steam and fuel generators. So that they’re the scale of a room. They’ll weigh upwards of fifty tons. Huge, huge mechanical machines. And my job was to fly all over the world and go to job websites and overhaul these machines. So I’ve on 24 hours discover I might find yourself in Buenos Aires with a pair hours to e-book a lodge room and no concept the place I used to be going, who I used to be working with, actually what I used to be doing aside from displaying up on a job website and assessing the state of affairs and making an attempt to determine what to do.

Richard Schnitzel, Bow Tie Bots (25:01):

And it’s a make for me as a result of after I began that job, that concept scared the hell out of me. I used to be anyone who wished a plan, I wished contingencies for all of the issues that might go incorrect. I wished to know each step that was going to occur alongside the method and doing that job compelled me to discover ways to function with no plan, to function completely on the fly and belief my data and my instinct and my potential to evaluate the state of affairs, give you a set of decisions, select one path and proceed down that path whatever the end result and get to the tip of the venture. And I don’t assume if I didn’t have that have of forcing myself into these conditions that I might be half nearly as good at my job now.

Richard Schnitzel, Bow Tie Bots (25:50):

Simply that educating myself methods to combine with multicultural groups who generally didn’t even communicate English and I needed to discover ways to talk a really advanced engineering precept with them and transfer a 20 ton machine over the tops of our heads. How do you determine a type of communication? How do you’re employed on a job website with totally different political tensions happening and say that is what I want, this is the reason I want it and persuade anyone that you simply’re proper when generally your information is you now need to spend $100,000 {dollars} as a result of this half is not any good. All of these issues that I didn’t notice I used to be studying within the second, however trying again on it after which taking a look at what I can do now due to it, big make in my profession that I’m actually lucky that I obtained to do.

Tom DuFore, Massive Sky Franchise Staff (26:42):

That appears like an expertise and alternative. It additionally sounds very difficult and it appears like possibly some laying the muse and groundwork so that you can turn into an entrepreneur and go into enterprise for your self and personal run your personal enterprise.

Richard Schnitzel, Bow Tie Bots (26:58):

Yeah, completely.

Tom DuFore, Massive Sky Franchise Staff (27:00):

Properly, let’s speak about this concept of a multiplier. That is slowly turning into type of my favourite query that we ask as a result of we get such a various, only a very broad vary of responses and solutions and has there something been… Have you ever used something that’s helped you multiply your success?

Richard Schnitzel, Bow Tie Bots (27:21):

I’m hesitant to say it as a result of I really feel like as a result of it’s what I do, it’s somewhat little bit of a cop out, however I’m going to say it as a result of it’s actually what I feel is true is that understanding automation and methods to use it successfully has been an enormous multiplier for me. Having seen it been executed successfully and having the ability to have others expertise it being executed successfully, I feel the flexibility to enlarge a optimistic facet of what you are promoting and in that sense, multiply its potential to make change on the world. There are some things that I’ve come throughout which have that potential past automation.

Tom DuFore, Massive Sky Franchise Staff (28:05):

Properly, I type of assumed you’d in all probability give that reply. So I’ve type of hopeful that you’d. It definitely looks like it as individuals and also you assist individuals by means of that and going by means of it and only for the sake of a unbroken dialog, how did you find yourself within the automation enterprise?

Richard Schnitzel, Bow Tie Bots (28:26):

Yeah, it was an attention-grabbing flip of occasions. So I began my enterprise engaged on Fb Messenger bots. I noticed the tech, I realized what it was. I believed it was a very cool new approach to talk with those that had the potential to unravel numerous totally different issues. In order that’s what I began doing. And I spotted actually shortly that I’m horrible at writing copy. Something I write comes out like a lab report as a result of I’ve this engineering background. I need bullet factors. I need actually concise sentences with out numerous emotion that provides you precisely what you could know. And that makes horrible copy. No one desires to learn that. However in engaged on that, I spotted that I used to be actually good at constructing the tech or constructing these workflows in a bot that had this actually cool results of an expertise that anyone may have with the know-how.

Richard Schnitzel, Bow Tie Bots (29:20):

After which I used to be actually good at, as soon as I constructed that, explaining the way it labored to the opposite individuals I knew constructing Messenger bots. And that grew into them going, hey, I need to do what you probably did along with your bot on-line for this shopper. Can I subcontract out to you and have you ever construct the tech and I’ll write all of the code? I’m like yeah, okay, cool. That is what I take pleasure in doing. I benefit from the puzzles. Nice. After which that dialog blossomed into different components of the enterprise. Hey, you probably did this very well. What if we checked out this different facet of the enterprise and following that dialog led me to the purpose of getting conversations about automating each facet of a enterprise. And the important thing level for me was then to say, okay, I’ve a novel approach of taking a look at this that I don’t see anyone else having.

Richard Schnitzel, Bow Tie Bots (30:15):

And I’ve all the time heard in enterprise you’re looking for your area of interest, you’re looking for the factor that makes you totally different than the remainder of the market. And I had that aha second of, oh, all the pieces I’m seeing about advertising and marketing, all the pieces I’m seeing about tech and automation is over right here on the correct. And the place I need to be is over right here on the left. And possibly that is my factor. And to a sure extent, then simply having the heart to plant my flag and say that is me, that is what I stand for, that is what I consider in. Yeah. That guts on the finish of the day is then what has introduced me to going to this place of getting a enterprise about automation and having the ability to contact individuals. And I like that second after I can get anyone’s eyes to gentle up of going like, oh my God, we are able to repair this. You are able to do that? Yeah, we are able to do this. We’ve executed it earlier than. That is like… Having these moments with individuals, I like that that’s a part of my life now.

Tom DuFore, Massive Sky Franchise Staff (31:24):

What a fantastic story. What an attention-grabbing approach to go in. And I feel you’re proper. Discovering that focus or differentiator for what stands out and sometimes to your level that generally you don’t even notice that you simply do have these distinctive attributes or differentiators. You simply type of assume, oh, doesn’t everybody have this as a result of? And also you go searching, you’re like, wait a minute. No.

Richard Schnitzel, Bow Tie Bots (31:52):

I’ve a sticky be aware on my desk that claims it’s purported to be easy as a result of I feel that it’s purported to be difficult. If it’s easy, it’s undeserving as a result of I innately perceive it a lot as a result of it’s what I do. And yeah, it’s that reminder of the easy stuff is usually essentially the most highly effective. The straightforward concepts, the easy ideas, these are what strikes the needle essentially the most. The advanced stuff is cool and it’s enjoyable to have a look at, however more often than not, it doesn’t have the identical affect.

Tom DuFore, Massive Sky Franchise Staff (32:26):

Yeah. That’s a fantastic level. That’s a very nice level. Properly, as a closing query we ask each visitor is what does success imply to you?

Richard Schnitzel, Bow Tie Bots (32:38):

I feel success to me is the flexibility to select. After which after making that selection, having the psychological capability and understanding of life and what’s happening to stay to that selection and proceed down the trail that you simply’ve created with out remorse of constructing that the preliminary selection of having the ability to observe that tree by means of life and simply being okay with the truth that we make decisions every single day, however now we have the flexibility to decide on. And whatever the end result, I feel having the competence that that selection was the proper one for the second. In case you can say that with confidence, no matter what you do, your station in life, the rest, I feel you’re an immensely profitable.

Tom DuFore, Massive Sky Franchise Staff (33:32):

Yeah. Thanks for sharing that. I actually like that thought and concept. Properly, Wealthy, as we deliver this to a detailed, is there something you have been hoping to say that you simply didn’t have an opportunity to share?

Richard Schnitzel, Bow Tie Bots (33:44):

No, I feel this was a very nice dialog. Thanks for having me on. I loved it immensely.

Tom DuFore, Massive Sky Franchise Staff (33:52):

Properly, nice. Properly, and the way can somebody be taught extra about what you’re doing in the event that they’re fascinated about say, hey, this automation factor sounds fairly cool. I like the way it’s not altering my, overhauling my complete enterprise. It’s possibly 1% and we’re going to start out with a ache level that I have already got. I’ve obtained three of them that I’m pondering of proper now. How can somebody get ahold of you to take that subsequent step in possibly having that preliminary dialog?

Richard Schnitzel, Bow Tie Bots (34:17):

Yeah. You’ll be able to ship me a electronic mail at Schnitzel is spelled precisely just like the German meals, Wiener Schnitzel. Or you’ll be able to go to the web site and there’s a hyperlink there to get in contact with us and e-book a 20 minute name to get on the Zoom name and chat with me about what’s happening in what you are promoting and what your concepts are round doing one thing with automation.

Tom DuFore, Massive Sky Franchise Staff (34:44):

Wealthy, thanks once more a lot for being right here. And let’s go forward and bounce proper into our three key takeaways. So takeaway primary is when Wealthy talked about you being the choose as as to if or not your automation is profitable or improves your processes or not, bear in mind it’s about getting higher, not simply quicker. I believed that was a fantastic takeaway that you’re going to be the choose on the way it works for what you are promoting. Takeaway quantity two is that you could deal with automation like an worker. Deal with automation like an worker. That was a fantastic nugget, a fantastic takeaway for me. And he shared about how including in a human factor into your automation will make your automation course of more practical. And takeaway quantity three is how he broke enterprise automation down into 5 steps to think about. The 5 steps in what you are promoting the place he talked about you will have a lead, a sale, you onboard, you ship and then you definately off-board. And taking a look at these 5 parts and the way automation may match into every of these.

Tom DuFore, Massive Sky Franchise Staff (35:53):

And now it’s time for at present’s win-win. So at present’s win-win, once more, is all about automation, however it’s to deal with that one or 2% of your processes and programs which you can automate and make higher to enhance upon. After which when you get a couple of of these accomplished and also you string them collectively, that’s the place you get these massive double digit beneficial properties. So bear in mind it’s beginning small, incremental little modifications and changes, possibly selecting one factor to start out with. Don’t really feel like you must automate your complete enterprise in a single day. It may be one small step at a time. And that’s the episode at present people. Please be sure to subscribe to the podcast and please, please, please give us a assessment. Bear in mind when you or anybody you may know, it could be able to franchise what you are promoting please contact us at Thanks for tuning in and we sit up for having you again subsequent week.

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