Thinking about renaming your business?

I just lately interviewed Stacey King Gordon about her transition from being a freelancer generally known as “Night time Author Communications” to operating her newly named content material technique agency, “Suite Seven,” which has 2 workers and extra coming quickly.


In a nutshell: Stacey all the time had “stars in her eyes” about proudly owning her personal enterprise and began as a moonlighter in 1998. After 10 years, in 2008, she leapt to full-time freelance, and stored the title as a result of it had some model fairness and she or he was sentimentally hooked up to it.


By the tip of 2010, it was clear she wanted to shed the picture that Night time Author implied (that it was simply her, working part-time at night time) and begin occupied with herself as a “firm.”


On this interview on the Advertising Mentor Podcast, Stacey takes us by the method of refocusing her enterprise, and her enterprise title, to mirror her new route as a content material strategist. She describes how she acquired by the painstaking psychological strategy of change, discovered the boldness, pinpointed her new route, examined the waters, and extra…


Hear right here.

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