Welsh Food Fortnight gets underway

From 5 to 18 August, 230 Blakemore Retail and unbiased Spar shops throughout Wales shall be becoming a member of with producers to rejoice and promote Welsh food and drinks in-store and on social media.

Level-of-sale supplies, in addition to social media exercise that includes the #CaruCymruCaruBlas #LoveWalesLoveTaste marketing campaign, will allow buyers to establish a bunch of Welsh food and drinks merchandise simply.

The marketing campaign celebrates Welsh food and drinks. It was initially launched final summer season by the Welsh Authorities working in partnership with Menter a Busnes to help producers and retailers through the Covid-19 pandemic.

The marketing campaign can also be in tune with the ‘Worth of Welshness’ analysis carried out for the Welsh Authorities, highlighting the rising significance of Welsh produce to customers in Wales.

The Welsh Meals Fortnight marketing campaign has been organized by the Meals & Drink Wales Nice Meals Cluster at the side of A.F. Blakemore.

A complete of 139 independently owned Spar shops throughout Wales and 91 Blakemore Retail shops are participating.

AF Blakemore class controller Patrice Garrigues stated: “As a enterprise, A.F. Blakemore is happy to be working in collaboration with many Welsh manufacturers throughout numerous classes. Our partnership affords them a path to marketplace for their merchandise.

“Having high quality Welsh merchandise in our Spar shops is one thing that our prospects take pleasure in as a part of our vary; it provides them selection and the chance to help, in lots of instances, an area enterprise.

Nice meals cluster supervisor Jayne Jones stated, “Spar is a unbelievable platform for Welsh food and drinks merchandise in Wales, and this marketing campaign builds on exercise undertaken in 2015.

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