What is the Second Stage of Business Growth?


What’s the Second Stage? Also known as the ‘survival’ stage, companies on this stage of progress have moved past merely being a startup however cannot fairly relaxation on their laurels simply but.

The variety of phases of enterprise progress will fluctuate as an entire depending on the supply you confer with. However for probably the most half, the second stage is comparable throughout the board.

It’s the level at which your enterprise has discovered its ft and is starting to develop far more quickly than earlier than. However what does this look like?

Employees Hierarchy

Through the second stage of enterprise progress, your workers hierarchy is prone to see some fairly important adjustments. It’s throughout this era your recruitment is prone to be at its quickest.

As a enterprise proprietor, it’s nonetheless probably you may be concerned in all elements of the enterprise and your crew will nonetheless tackle a reasonably flat hierarchy.

There could also be one or two managers in place, however you haven’t fairly entered a full management team hierarchy. At this stage, it’s also unlikely for managers to behave independently and be able to make excessive degree selections with out log off.

Through the second stage of progress, it’s important to make sure you hire the right people for the suitable positions. It may be tempting to remain loyal to those that have been there from the start and while that is good in concept, they could merely not have the talents required to permit your enterprise to proceed to develop at its present charge.

In brief, as an proprietor, you may be slowly shifting towards a full management function, however will nonetheless be very hands-on till the latter a part of stage two.


As mentioned, this stage of enterprise progress refers to firms who’re now not within the monetary place of a startup however have nonetheless not financially hit maturity.

If inside this stage, your organization shall be experiencing sturdy and regular income progress and it’s clearly demonstrated that your enterprise plans have paid off. It is usually at this stage you’ll expertise a discount in turnover.

Nonetheless, while every thing goes effectively, financially, this may be one of the vital susceptible phases. When experiencing sturdy progress, it may be tempting to reinvest, whether or not that be in extra workers, processes or assets.

However, if not balanced accurately, this might depart you with out sufficient capital within the financial institution to fulfill your monetary obligations. Subsequently, enterprise funds inside this stage require an air-tight balancing act to make sure that monetary obligations are happy by progress can confidently proceed.

Phases of the second stage

As talked about, the general variety of enterprise progress phases will fluctuate depending on the supply. One of many causes due to that is the sub-stages which may happen.

Through the second stage of enterprise progress, it’s stated that enterprise house owners additionally undergo 4 sub-sections of growth themselves.

These are:

  1. Overwhelmed – It’s at first of stage two, that every thing will be reasonably overwhelming. Enterprise is rising quicker than it ever has, and never solely are you needing to maintain up but in addition plan for learn how to hold that progress regular sooner or later. Usually realised they don’t know what they don’t know, it may possibly really feel like going again to the start of the training course of over again.
  2. Position change – It’s throughout this time, as a enterprise proprietor, you’ll realise a change in your function, shifting away from being as hands-on right into a extra visionary, management function. You’re prone to stay within the majority of high-level selections by means of the second stage, however you will see your self doing much less of the implementation and extra of the managing.
  3. Rising to final – in direction of the tip of the second stage, you’ll start to really feel extra assured and searching in direction of learn how to increase the enterprise additional because it turns into a hit. Is that this a case of providing extra merchandise and repair? Must you enter one other location? Or faucet into a brand new market?
  4. Targeted alternatives – Settling into your new function as CEO reasonably than each day employee, it is possible for you to to see the enterprise from a extra goal perspective. It will help you discover alternatives and room for progress that you weren’t in a position to establish as clearly from the within.

The second stage to do checklist

So, what key issues do it’s good to do while your enterprise goes by means of the second stage of enterprise progress:

  • Strongly monitor your capital to make sure you don’t make investments greater than your different monetary obligations will enable.
  • Rent the suitable individuals. This stage is essential for your enterprise to develop and if you happen to don’t rent the suitable individuals to come back onto your crew, your enterprise can fail shortly.
  • Overview your objectives and forecasts to make sure they’re rising with you however depict a sensible view.
  • Lastly, getting advice from a professional consultant on business strategy and progress is prone to be probably the most useful on this stage in your organization’s progress. They can assist you perceive the brand new function it’s good to take, the place your enterprise alternatives are and the way greatest that can assist you obtain your objectives.

Shweta Jhajharia is a number one authority on enterprise worth constructing and has created the distinctive 6M Mannequin. Her work as a enterprise coach for main firms has been recognised by exterior our bodies and business panels with over 70 awards. Growth Idea is a enterprise technique consultancy devoted to serving to firms obtain their full potential. We assist enterprise house owners transfer away from day-to-day operations and discover new alternatives to additional their success.

What’s next inventory photograph by garagestock/Shutterstock

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