NAR: Social media is a top source of quality leads, say 47% of real estate firms; and 66% of first-time home buyers are millennials, who widely use social media.
CHICAGO – The majority of prospective home buyers go online to conduct their home search, and the online market is also involved in most closings. A recent study from the National Association of Realtors (NAR) found that social media has become a key part of attracting clients and closing deals.
NAR estimated that 47% of real estate businesses quote social media as the best source of quality leads, and 66% of first-time home buyers are millennials, who widely use social media. As a result, real estate professionals should seek to leverage these platforms and audiences to convert them into closings.
When clients are happy with an agent’s service and home showings, they may be motivated to inform their social media networks, but not necessarily the agent. It is essential for agents to provide ways for clients to voice their opinions and feedback directly via specific forms, posts, and message integration.
Real estate agent Kelsey Charles says, “Analyzing online discussions on social media with the keywords you associate with your brand as a real estate agent can help you develop a deep understanding of your customers’ attitudes and perceptions.”
Promoting posts online through paid advertising is also essential for reaching a wider audience. Boosted Facebook posts will be seen by people even if they don’t have an agent’s page on their radar, and the same for Instagram and LinkedIn.
Having quality content online is also important, as well as being aware of the market and social media trends. Virtual showings and tours continue to be popular.
Source: Inman (03/22/22) Kennedy, Victoria
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