Custom mailer boxes help your business stand out from your competition and speak to your customers on a visual level. If your brand is serious and business-minded, your packaging will look much different from that of a fun and outgoing company.
Your custom mailer boxes speak to your customers, and the eye-catching design you create will help build brand recognition and a fantastic customer experience. What design concept would you choose?
Bold or Bright Color, Simple Logo or Text
There is nothing more eye-catching than a bold color, like black or gold, or a bright one, like red or yellow when it covers an entire box. It also helps to focus your attention on the only logo or text. This can be an excellent choice for custom mailer boxes with the right combination of colors that match your company branding, create recognition, and build excitement around receiving packages.
Make it Loud, Say it Proud
A busier design might work better for your mailer boxes if your company vibe is less straightforward and bold but more energetic and snappy. A more active design might work better for your mailer boxes. These designs are often seen in the background with a blank area perfect for including your logo, any informative text, and a shipping label. These eye-catching boxes are fun to receive and garner attention as they travel from your warehouse to your customer.
Your Slogan, Front and Center
Want to share your message first and then your brand? This is a marketing tactic many brands use, especially when they have a particularly innovative approach to business or how they support their customers or their community. Instead of putting your logo or brand name in the spotlight, go for your slogan or another message that speaks louder.
Can’t Resist, Minimalist
A basic white or brown box might not seem like much, especially when customers receive many of them each week. However, you can make yours stand out by making your logo different. Make it big, make it a different color, and put a catchy phrase on the box that grabs their attention. While it may take some creativity to create a minimalist approach that stands out from the others, this can be an excellent way to convey that you are a no-nonsense business.
Tell Your Brand’s Story
Your custom mailer boxes are a blank canvas. Why not use it to tell your brand’s story? Many of us are drawn to reading the back of the cereal box and often find ourselves reading the text on the outside or inside packaging boxes. If you include photos, graphics, and exciting text, you too can catch your customer’s attention and share your story. Brands with humble beginnings, strong community support, and other compelling headlines might find this excellent marketing.
Photos of Your Product on the Box
Using photographs outside your product’s mailer boxes can be extremely eye-catching. While this is not the best option for every type of product, it can be a great way to showcase your brand and advertise it to every person who sees that box from warehouse to front door. If your brand’s product photographs well, this might be the way to go.
Mailer Boxes Double as Gift Boxes
If you pride yourself on having an eco-friendly brand and market yourself that way, then using custom mailer boxes that double as gift boxes or storage boxes is one more way to add to it. Custom mailer boxes are also eco-friendly because they are made with mostly recycled materials and are recyclable. Be sure to let your customers know about your efforts to reduce your carbon footprint!
Use Typography in Creative Ways
Eye-catching typography can be combined in different sizes, angled in different ways, using curved text and other creative elements. It may take an experienced graphic artist to get this right because there are many ways to get it wrong when you are playing with fonts, but it can be a great way to stand out from the crowd and make your business unique.
Go For the Laugh (If That’s Your Branding)
If your brand has a sense of humor, why not put that on your custom mailer boxes? Your boxes will be eye-catching and memorable when everyone chuckles. Keep it clean, even if it’s cheeky and on-brand. You want everyone to remember the joke and the company who said it.
Don’t Forget the Tape!
Every box needs tape and a label. Don’t forget to use these also to market your brand or slogan. Depending on the box’s design, labels can also become part of the overall styling.
Custom mailer boxes go a long way to making your business stand out. You want to make them memorable, eye-catching, reflect well on your brand, and be consistent with your message and spirit. With a great graphic design concept utilizing the outside and the interior of the box, your customers will have a fantastic unboxing experience every time.