In the latest podcast episode, Ilise Benun continues the conversation with marketing professor, Michael Solomon, who literally wrote the book on consumer behavior. Today’s topic is the most important currency being exchanged in today’s economy (it’s not money) and what designers and other creative pros can do about it. Hear more from Michael at the brand new HOW Marketing Live 2018 in Boston on April 30. Details at howdesignlive.com and more HOW Design Live podcasts here. And if you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.