As the saying goes, you can’t manage a room of fish and water bugs. On social media, you can find a world of creepy, crawly creatures known as “sensory blasters.”
Social media has become a highly-charged and dynamic place where anyone and everyone can communicate with strangers via voice and text chat or message boards with elaborate algorithms that analyze the content available to find relevant messages and respond accordingly.
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Great agents must have an effective social media presence to market their services and remain active in the digital world. A strong social media presence is one of the most important considerations when going into marketing your business online.
According to the National Association of Realtors, over 97% of buyers use the Internet to search for a home. Here, we will go through five tips to help real estate agents become experts via social media.
1. Build with People You Already Know
Focus on building relationships with people you already know when getting started with social media in real estate. This can be done by connecting with old friends, family, and acquaintances on social media sites.
You can also search for groups of people who share common interests with you and join in on the conversations. Remember, the goal is to build relationships, so don’t be afraid to reach out and start a dialogue.
In addition, make sure to follow up with people you meet in person and exchange business cards so you can connect on social media. Most importantly, don’t be afraid to show your personality on social media.
Be genuine, be yourself, and let your uniqueness shine through. This will make it easier for people to connect with you and build trust.
2. Be Consistent with Your Posts
It’s essential to be consistent with your posts on social media. This doesn’t mean you have to post every day, but you should aim for a set posting schedule that you can stick to. For example, you could commit to posting three times a week or once daily.
The key is to be consistent so people know when they can expect to hear from you. In addition, it’s essential to ensure your posts are relevant to your niche. If you’re a real estate agent, your posts should be focused on topics like buying or selling a home, the housing market, or tips for homeowners.
In a recent study, 84% of respondents said they use social media to research a product or service before making a purchase, so it’s essential to ensure your posts are informative and relevant. Also, don’t forget to include visuals in your posts. People are more likely to engage with photos, videos, or infographics posts.
3. Follow a Schedule
When it comes to social media, you should follow a posting schedule. This means creating a content calendar and sticking to it. A content calendar is a tool that helps you plan and organize your posts. It can be as simple as a list of topics you want to cover and the days you plan on posting about them.
A content calendar will help you stay on track and ensure your posts are relevant and consistent. It will also help you save time by batching your content creation, so you’re not scrambling to come up with something to post at the last minute.
Most importantly, a content calendar will help you measure your results to see what’s working and adjust your strategy accordingly. Best of all, you can use a content calendar to repurpose your content to get the most bang for your buck.
4. Like and Comment on Other Agent’s Posts
In addition to posting your content, engaging with other people’s posts is essential. This can be done by liking, commenting, and sharing other agents’ posts. When you engage with someone else’s content, you increase the chances that they will return the favor.
Additionally, you’re developing connections and fostering a sense of community. It’s also essential to ensure you’re providing value when engaging with other people’s posts.
For example, if you come across a post about first-time home buyers, you could share your tips or experiences. Or, if you see a post about open houses, you could offer to help promote the event. The key is to add value and build relationships.
Many people make the mistake of only promoting their own content on social media. Always remember that social media is a two-way street. If you want people to engage with your content, you must engage with theirs.
5. Use High-Quality Graphics
Another way to make your posts more engaging is to use high-quality graphics. This could include photos, videos, infographics, or even just simple images with text overlays.
Studies have shown that posts with visuals get more engagement than those without, so making sure your posts are visually appealing is essential. In addition, using visuals is a great way to break up your text and make your posts more readable.
People are more likely to skim a long block of text, but they’re more likely to stop and take a look at a well-designed graphic. So, if you want people to read your posts, ensure they’re visually appealing. Also, don’t forget to use descriptive captions and alt text for your visuals.
This will help people understand what they’re looking at, and it will also help with your SEO. Several studies have shown that posts with visuals get more engagement than those without, so it’s essential to ensure your posts are visually appealing.
Conclusion
These are just a few tips to help you get started with social media for your real estate business. Keep in mind that social media is a marathon, not a sprint. It takes time, effort, and consistency to see results. But if you stick with it, you’ll be rewarded with more leads, clients, and business.
Always remember to keep your audience in mind and focus on providing value. You’ll be well on your way to success if you can do that.