Running a small business is hard work. There are so many things to think about – from product development and marketing to bookkeeping and customer support. It can be tough to know where to start when marketing your business. So we’ve put together this list of the best marketing tools for small business owners! These tools will help you develop a marketing strategy, track your progress, and reach new customers.
1) Google Analytics:
Google Analytics is a free tool that allows you to track your website traffic. This is important because it helps you understand where your visitors are coming from and what they’re interested in. It also allows you to see how effective your marketing campaigns are. If you don’t already have Google Analytics installed on your website, now is the time! It’s easy to set up, and it will give you valuable insights into your customers’ behavior. To get started, create a free account at google.com/analytics. Once you’ve created an account, you’ll be given a tracking code that you’ll need to add to your website.
2) Hootsuite Insights:
Hootsuite is a social media management platform that allows you to track all of your social media channels in one place. This is valuable because it helps you see what’s working and what’s not so that you can adjust your strategy accordingly. Hootsuite also offers a free tool called “Insights,” which gives you detailed reports on your social media performance. To get started, create a free account at hootsuite.com. Once you’ve created an account, you’ll be given a tracking code that you’ll need to add to your website.
3) MailChimp:
MailChimp is a tool that allows you to create and send newsletters, email campaigns, and other automated emails. This is valuable because it will enable you to keep your customers up-to-date on what’s new with your business. It also allows you to track how many people open your emails and click on the links. MailChimp offers a free plan for small businesses, so there’s no excuse not to get started! To get started, create a free account at mailchimp.com. Once you’ve created an account, you’ll be given a tracking code that you’ll need to add to your website.
4) Canva:
Canva is a free online design platform that allows you to create professional-looking graphics for your website, social media, and marketing materials. This is valuable because it helps you create high-quality visuals without a designer. Canva also offers a wide range of templates to get started quickly and easily. To get started, create a free account at canva.com. Once you’ve created an account, you’ll be given a tracking code that you’ll need to add to your website. In addition, you’ll need to create a free account with Canva for Work to access the templates.
5) BuzzSumo:
BuzzSumo is a tool that allows you to see the most popular content on the web. This is valuable because it helps you understand what content resonates with your audience. It also allows you to see what your competitors are doing to stay one step ahead. BuzzSumo offers a free plan for small businesses, so there’s no excuse not to get started! To get started, create a free account at buzzsumo.com. Once you’ve created an account, you’ll be given a tracking code that you’ll need to add to your website.
6) Craftly:
Craftly.ai is a great online copywriting ai assistant that helps you improve your writing skills. This is valuable because it allows you to create high-quality content for your website, social media, and marketing materials. Craftly.ai also offers a wide range of templates to get started quickly and easily. To get started, create a free account at craftly.com. Once you’ve created an account, you’ll be given a tracking code that you’ll need to add to your website. Additionally, you’ll need to install the Craftly.ai plugin on your WordPress site.
By now, you should have a pretty good idea of the valuable marketing tools out there for small business owners. These tools will help you get more traffic to your website, convert more leads into customers, and track your progress. There’s no need to feel overwhelmed – start with one or two of these tools and see how they can help you grow your business. Then, with a little bit of effort, you’ll be successful!
